Brandfetti

Ready for a caption hack? In this short and sweet episode, I throw down a simple hack as to how you can turn 1 caption idea into 4 additional pieces of content. Yep. Really. Stuck on your captions and wanna get your paws on the EXACT system to know what to say and how to say it, and a simple activity that will generate you pages of tailored content ideas? Say hi to our hottest wordshop product: Th...

Got yourself a copycat and have no idea how to navigate around it? Fear not. In this episode, I share with you from a lawyer lens but also from personal experience how I have navigated around copycats. From what to do, what to not do, to why you shouldn't send an email first up being doing this 1 step!!! Want 7 copy hacks to boost your conversions? You're NOT gonna wanna miss this www.wordfettigro...

Humanising your brand is one of the most powerful ways for you to create connection with your audience. And nope this isn't about you sharing your entire life story out there! In this episode, we're going to talk about ways you can humanise your brand and your copy, and how this in turn will help you make more CASHOLA KACHINGS! Pssst. Want to get your paws on our newest freebie, teaching you our 7...

In this special rebroadcast episode, I share with you a recent interview I had where I spoke with friend and legend Kaylene (of Startup Creative) about how we can navigate the world of social media during these uncertain times and when you're in a funk. In this episode, we dive into how to navigate around call to action, what to post during uncertain moments, how and where to best engage with your...

Content noise. Same-sameness. Fluff. You're a smart cookie and you don't want to add to the digital noise. But where the heck do you begin when it comes to grabbing your audience's attention when it's become harder than ever? Fear not. In this episode, I throw down some sure-fire ways as to how you can do just that. Psst. Want to get 7 copy hacks to boost conversions? Of course, you do. Sign up he...

Find yourself critiquing as you go or that you wanna make sure it's "perfect" before you hit post? This episode is for you. In this episode I dive into 3 simple mindset reframes to help you not let the perfectionist gremlin get in your way of epic business and brand growth. Psst. Want to get 7 copy hacks to boost conversions? Sign up here: wordfettigroup.com/copyhacks For more BTS, follow me on @a...

What if told you that having a beginner's mindset has the power to position you as the expert in your industry? In this episode, I dive into the importance of having a beginner's mindset in business and life and how I have personally attributed this mindset to be a key reason how I have built Wordfetti knowing no one in the industry. Psst. Want to get your hands on our newest freebie: 7 copy hacks...

So you've got a killer testimonial from a client or a customer of yours. Do you just... hit screenshot and share it? NOPE. Ha! There are SO many ways you can make the most out of that 1 testimonial, so in this episode, I'm gonna throw down 6 ways you can do just that. Psst. Want to get your hands on our newest freebie: 7 copy hacks to boost conversions? Grab it here: wordfettigroup.com/copyhacks F...

Copywriting, posting, sharing, but it's still heckin' crickets? Ain't no fear. I've got a sure-fire 6-minute tip on how you can boost your copy conversions. Want 6 more? I got chu. ***NEW FREEBIE*** - Grab our NEW freebie (the 1st newone in 4 years!!!!) 7 copy hacks to boost conversions. Tap here: wordfettigroup.com/copyhacks Love it? Make sure you screenshot, and tag us at @wordfetti and @anitasi...

Not going to lie fam, it's taken me a long time to unlearn the "hustle culture", this idea of the more hours I work, the more I'll get done, and the more I work, the more successful I'll be. In this episode, I share openly and vulnerably about my own story about it and share some practical steps too that I've taken to help me unlearn the "hustle". Want more BTS? Follow me on @anitasiek and the tea...

Feeling that niggling feeling that it's time to raise your price but have no idea how the heck to do it? In this episode, I share with you 3 signs that indicate it's time to increase your price, and also tips as to how you can position it with your clients and customers respectfully. Psst. Want to get 5 e-copy lessons in your inbox? 15 minutes a day, 5 days? I got chu. Sign up here anitasiek.com/f...

In this special episode, I bring in one of my Fetti Mastermind and Course Alumni members from 2021, Jo Kendall. A meditation therapist and counselor, Jo shares openly about her journey to reshaping her business in a way that aligns with the lifestyle she wants to live. We chat about why it's important to slow down, ways to navigate around stress and anxiousness, the power of our breath, and how cr...

"I don't have the time" "I feel like the whole day has just gone past me" - sound familiar? If so. This episode is for you. In it, I share with you my own personal experience of "not having enough time", how I've navigated around unlearning my old narratives that business has to be hard, and a simple thing I do to help me "create" more time in my calendar. Enjoyed this episode? Tag me on @anitasie...

In this special episode, I bring in one of my Fetti Mastermind and Course Alumni members from 2021, Di Foster. A business simplifier and mindset shifter, we peel back the curtains in this episode as to Di's incredible journey from terminal cancer diagnosis to radical remission, how she has navigated the rollercoaster of business and life, how uncovering her message and what she does in the last ye...

Here we are! 2022. In this episode, I throw down the 6 predictions I have in the realm of content this year. What your audience wants to see, what's going to move the needle, and what we should be paying attention to. Psst. Want to uplevel your copy in 15 mins a day over 5 days? Sign up to our free e-lessons. anitasiek.com/freebie Want more BTS? Follow me on @anitasiek and the team at @wordfetti

WOOHOO! And we're back ready for a new season. In this episode, we're diving into a now & then episode between me and my hubby, Dean. A lot has changed in the last 2 years since we recorded the last episode, Dean has left his corporate job and we've both started a new business together. In this episode, we're diving into the ups and downs of business ownership together, our relationship, the chall...

Here we are! End of December 2021. As we wrap up the year, I wanted to share with you the 9 end of year reflection questions I'm ending the year off with. And perhaps you can find some inspiration too as you pause, reflect on the year that's been. Any AH-HA's from the episode? Make sure you tag me on @anitasiek and @wordfetti! Want to get your paws on my 5 free e-lessons? Sign up here anitasiek.co...

In this episode, I share with you how I prepare to ACTUALLY have a break during the holidays, and how I maintain cash flow for me personally and for the brand and still make "money" during this time even though the team and I are off the tools. Want to get your paws on the out-of-office email templates I mention on the podcast? DM me on @anitasiek with "OOO" and a screenshot of you signing up to o...

Feeling the creative juices run low this time of the year when it comes to creating content? FEAR NOT!!! In this episode, I'm throwing down 3 of my favourite go-to hacks when I feel unmotivated and uninspired to create content (yep, it happens to me too sometimes!). Psst. Want to get your paws on my 5 free e-copy lessons to instantly uplevel your copy game? 15-30 minutes everyday. That's all you n...

I recently read the book The Almanack of Naval Ravikant and had a mega AH-HA. If you're an overachiever, a goal post mover, or something who is seeking to live a life that is extraordinary, this episode is for you. Yes. Be audacious. Yes. Have big hairy goals. But when we ask this one question? We might actually realise in our answers that we have so much of that now, in the present. For more BTS,...

Thinkin' of starting a podcast? You're gonna want to listen to this episode where I bring in my friend and fellow CEO Michelle Akhidenor, who is the founder of The Peers Project. In this episode we dive into the power of podcasting as a content platform, the one question you should be asking before starting your podcast, how to generate content ideas for your podcast and how to monetise your podca...

This year I decided to pull our promotional offer for Black Friday because it felt "ick". I share the biggest reason why I decided to do this, how I observed my own consumer behaviour when it came to Black Friday and I shared ways a brand or business can participate in Black Friday without necessarily discounting their product or service. For more BTS follow me on @anitasiek and the team at @wordf...

Seen the Netflix series "YOU?" - even if you haven't, this episode is gonna resonate. Because in it I dive into the 3 characteristics that make Joe from "You" an exceptional copywriter. For more BTS, follow me on @anitasiek and the team at @wordfetti. Want to grab my 5 free copy e-lessons? sign up here: anitasiek.com/freebie

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is, and what content is. In this episode, I dive into them. Doors to WYW is officially OPEN today until November 17. Join WYW here wordfettigroup.com/wordfettiyourwords2021 For more BTS, follow me on @anitasiek and the team at...

In this WYW Case Study episode, I bring in CEO of HR Gurus, and WYW Alumni, Emily Jaksch to speak to how she has turned a "dry" industry of HR, into something people want to read, how she found that "spark" for her brand and biz again, and how she has been able to x3 her results with the new website. Doors to WYW is officially OPEN today until November 17. Join WYW here wordfettigroup.com/wordfett...