Brandfetti

"Hire a copywriter, and the KACHINGS will happen!!!"... yeah nah. Not exactly. In this episode I dive into the 4 things copy won't actually do for your business, along with some of the biggest myths about "copywriting". I share what you should focus on instead and how you can uplevel your copy, and ensure you've put your energy where it matters and amplifies in impact. Are you joining our free liv...

Words are everywhere around us. I mean. Think about all the different ways you reach and speak to your audience: sales calls, product descriptions, proposals, sales pages, social media. But beyond there, words also have the power to do so much more in our businesses. In this episode, I share with you 3 powerful things that this universally free tool we all have can do. And some may not be what you...

Awesome sauce website? Check. Great graphics? Check. But for some reason - the KACHINGS ain't happening. In this episode, I throw down 5 potential reasons why your copy might not be converting, and what you should be focusing on instead. Psst. Want to join me in a free LIVE Masterclass where I'm throwing down 5 secrets to help you stand out and sell on the 10th of November? Grab your free ticket h...

In this special WYW Case Study episode, I bring in leadership coach Kerry Kingham as we dive into her journey transitioning from corporate and executive roles to starting her own brand, how she found her niche, her voice, and her north star, and that 1 mega mindset shift that paved the path to helping her get unstuck and "find herself" again as a brand and as a business owner. Doors to WYW will op...

Despite what the website page suggests, it lies! Because the "about" page on your website, is not actually about YOU, it's about your reader. In this episode, I dive into the 3 must-answer questions your "about" page should cover. Psst. Doors to my signature copy and brand program WYW is about to open in early November for a limited time. Want to be the first to know? Make sure you sign up to our...

In this episode, I bring in Maria Riviera, exercise physiologist, women's wellness coach and one of our recent WYW Alumni in to chat about what it really takes to build a brand from the ground up, why she went with DIY-ing her brand for the first few years to now cementing her brand voice, message, and visuals with the help of WYW. Psst. If you're reading this? You're getting a secret invite into...

One of the BIG things I teach our Wordfetti students and clients? Is the fact that copy is not actually "written" but that it is assembled. The answers, the words, the copy, is actually right in front of your eyes. What do I mean by that? I dive further into this in this recent episode. Want to learn how to assemble copy? Doors to my signature copy and brand program WYW is about to open in Novembe...

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter. Want the...

There's a science to how to read and write. And whether or not you're a business owner or a copywriter, or simply a word lover, it's important that we fuse art with science when it comes to writing copy and content. So in this episode, I dive into a sharp shoot lesson about what happens when we read, and 3 tips as to how you can ensure you write in a way that keeps your eyeballs happy. Psst. Wanna...

Wait what?! Yep, you read right. In this episode, I throw down 3 big reasons why you should submit questions and answer them on your Instagram Stories. Want to get your paws on the exact system to know WHAT to say on the gram, walk away with pages of content ideas through a simple fast-thinking exercise, and get an over-the-shoulder view as to how I turn 1 caption into 10 pieces of content? Sign u...

In this episode, I bring in 3 time Olympian and gold medallist Michelle Carter in for a real and raw chat about what a "champion mindset is". We dove into where she draws inspiration, how she navigated around being knocked back constantly in her journey to gold, the one MEGA life lesson she took away as an athlete and what she would tell her younger self if she was to start again today. This is on...

Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so in this episode I share with you 5 things that have really helped me when it comes to content planning and writing captions that help me get strategic, writing with intention while creating more hours in my week. Want to learn the EXACT system to what to say on your gram? Join...

"Should I delete my Instagram post because it's not getting as many likes?" -- a question I often get asked by our audience especially when their captions aren't getting as much love or traction. In this episode, I answer to this question as to whether or not you should hit that delete button on a post that's not "performing" as well. Want 5 bite-sized copy lessons in your inbox? From social media...

In recognition of R U OK Day on the 9th of September, I bring in Executive Coach who in 2016 trained with Dr Brene Brown to open a real and deep conversation about the challenges, the ups and downs to our nervous system with lock downs and juggling it all, and what productivity REALLY looks like in a global pandemic. A powerful conversation. Want to learn more about Kylie? Follow her on @ofkin. Fo...

Language shapes our perceptions. So in today's episode, I'm shining a spotlight on the power of words, not just in a business, marketing, or content perspective... but the words we use to speak to ourselves. I throw down 3 simple practices you can embrace to be kinder to yourself. For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips too on @anitas...

Brand voice and tone of voice. They're the pretty much the same thing right? WRONG! In this episode I'll give you the simplified fluff-free definition for both to help you differentiate the two, and drop down some golden nuggets of wisdom to help you craft your own brand voice and tone. Want 5 copy lessons to uplevel your wordy game? Opt in here: anitasiek.com/freebie Take a peek behind and scenes...

Emails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on the content for our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails. In this episode, I am going to throw down 3 simple ways you can instant...

Ready to power-up for your week? In this episode I share with you 3 simple productivity charged tips that's worked for me over the last year or two to keep me focused, on track, and not all *oh squirrel!*. For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips too on @anitasiek. Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it h...

In this episode, I dive into the biggest mistakes I've been seeing businesses make on Instagram when it comes to their words. From Instagram posts to chasing engagement, to reels, I share with you the mistakes, the symptoms and what you should be focusing on instead. Want to know what to write, how to write it and how you can turn 1 caption into 10 pieces of content? Join me in The Caption Formula...

"Selling" - what comes up for you when you read that word fam? In this episode, I throw down on the 3 biggest myths to selling on Instagram, and introduce to you 3 reframes so that you can show up to your community and audience on the gram with more authenticity and more confidence when putting out your offers. Want to know what to write, how to write it and how you can turn 1 caption into 10 piec...

Without words? Instagram is simply an attention grab. If Instagram is where a lotta your audience hangs out and you want to make sure your words count, then this episode is for you. Because in it I share with you the 3 ingredients I believe are KEY for you to consider when it comes to a killer Instagram Caption Strategy. Want to get 5 sharp-shoot bitesized copy lessons in your inbox? From captions...

Feeling overwhelmed, uneasy, and a lil' down with everything that's going on in the world and the pandemic? Then this episode is for you. In it, I share with you the 5 learnings and practices I've adopted that have helped me whilst navigating around that feeling of uncertainty, and also why it's time we adopt a new way of thinking in our world. For more BTS, follow @anitasiek and the team at @word...

Every single month, I do an audit of our Instagram account to explore what went well, what didn't do as well, and what we learnt. In this episode, I take you behind the scenes of our latest audit for the month of July. Sharing with you the different types of content we're seeing work really well for us and also different types of content we're experimenting on. For more BTS, make sure you follow m...

So 2021 marks 4 years in business for me this year! But in this episode, I do a bit of a throwback and share the lessons I learned in my first year of a full-time business. It is actually inspired by a blog I found that I had written 3 years ago, and on reflection, there are still a few lessons in there that I feel are still relevant today. For more BTS, make sure you follow me on @anitasiek and t...

"Likes", "Follower Counts", "Comments" - the traditional way of measuring the success of your Instagram Captions. What if I told you that this may not be the right way for you to measure the success of your Instagram Captions?! In this episode, I share with you 3 ways that I firmly believe should be the measure of your success on Instagram. For more BTS, make sure you follow me on @anitasiek and t...