Brandfetti

When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode, I drop them five (5) simple and easy ways. Take a peek behind and scenes on IG and follow me on @anitaonch...

Instagram nowadays has become one of the most used social media marketing platforms for businesses big and small. The thing is though, while a lot of talk about being ON Instagram and how to do it well. There doesn't seem to be a lot of talk on why it is perhaps even more important to get your IG audience, OFF the platform. We dive in and spill the beans. For more, find Anita on www.instagram.com/...

A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework (also known as the 4C's) that you can come back to, time and time again - to name your brand. Want...

Feeling stuck when it comes to naming your new brand, product, offer or podcast? In this episode I share with you a simple, yet powerful question I asked myself when it came to brand naming for my business. Want to learn more? Follow me BTS on Insta at @anitasiek and the team and Wordfetti family at @wordfetti Want to get your paws on my 5 free copy lessons to instantly uplevel your copy game? Get...

From burn out, to being a fully booked 1:1 service brand, to now running her Mastermind and programs, in this episode I bring in my new friend Ellie Swift, a marketing and mindset coach for a raw fireside chat about her journey as well as drop us some marketing gems. Today, Ellie helps service based biz owners connect with their customers, shine online and create life-changing results (for both th...

One of the things I'm loving a lot about this whole online course launch journey? I am literally learning every single day. Every single launch. And I'm bringing you all with me on this journey. In this episode I share with you the 5 AH-HA's and learnings from my latest WYW launch. Want me to pop in your inbox every day for 5 days with copy lessons in web, socials, ad copy that sells and more? Gra...

If you've been sitting on "that thing" you've been meaning to launch for the last week, month, or year, then this episode is for you. In this episode I share with you 3 ways you can launch that thing now, in a lazy beta launch way. What I'm sharing was exactly I sold out my first ever signature digital course, and before I launched it? I was petrified of launching to crickets. Want me to pop in yo...

"But what if no one buys and I launch to crickets?" - this? was one of my biggest fears when it came to launching my first digital course. In this episode I share with you the 3 things I asked myself that helped me overcome and reframe how I saw fear when it popped up during a launch. Want me to pop in your inbox every day for 5 days with copy lessons in web, socials, ad copy that sells and more?...

If you're about to launch your first digital program or product but you're feelin' unsure on how the heck to launch your first digital product? Then you're in luck. In this episode I dive into what a lazy launch is, the pros and cons of live launching, and how I believe you should launch your first digital product offering. Want me to pop in your inbox every day for 5 days with copy lessons in web...

In this special episode I bring on Brandfetti James Wedmore, one of my incredible mentors in the last year who has helped me tremendously with moving from 1:1 services to scaling and growing our digital course arm. In this episode we chat about the difference between an employee vs a digital CEO mindset, the one thing that underpins all thriving successful online businesses and the ONE thing you c...

I embarked on my digital course creation journey almost a year and a bit ago now, and BOY have I learnt a lot. In this episode, I share with you 6 things I wish I knew in 2020, before I started my digital course journey. I hope it helps you especially if you're just at the beginning of creating yours. Want to have a listen to the episode I was on, on my mentor James Wedmore's podcast? You can take...

Scared of launching to crickets? Feel like you have to de-shimmer what you're just about to hit "go live?". Here's a bit of a confession, I used to create digital products, do one caption, and NEVER talk about it again cause I didn't want to sound salesy to my audience. Yep. I know. Until around a year and a half ago where I started to completely change the way I looked at selling and talking abou...

"But, how do I get more leads, Anita?" This is a question my community and students ask me a bit. Well, fear not fam. In this sharp shooting episode, I throw down to you 5 simple ways you can get more leads right now. Oh and spoiler alert? Majority of these suggestions? Will cost you $0. Want more? Want me on Instagram at @anitasiek and what we do over at @wordfetti. Want 5 copy lessons sign, seal...

We all know the power of stories. But this isn't just any episode about storytelling. Na da. Cause in this episode I share with you the importance of the internal storytelling that happens. And in particular? The story we tell ourselves when it comes to business, AKA our business story. I dive deep into what my old "business story" was and what my new "business story" is today, and how changing th...

You know what you want to say but you don't know HOW to say it. Sound familiar? In this episode, I invite Kylie, a WYW Alumni and also founder of Shabby Sisters to chat about how she uncovered her brand voice with us after 10 years, some hesitations she had before joining us at WYW, how crafting a brand DNA has helped her and her team stay consistent too with the myriad of content they create as p...

Bec Norris is a dietitian with a niche in helping plant-based mamas get all the essentials to grow a healthy bub. In this episode, Bec shares how she was able to rapidly grow her brand from the ground up in only 7 months, how she was able to find her niche, how she approaches writing content as a non-writer to connect and convert her audience, and what she would tell herself if she was to start th...

Psst. Want to know the #1 strategy I firmly believe is KEY to building a stand-out brand? In this episode, I'm going to share it with you, and also give you the low down on how this one thing has the power to impact 3 key engines within your business and your brand growth. Also!? This is your LAST chance to register for our free LIVE Masterclass on psychology and words. It's all happening in less...

You guys, you're not going to believe it. Brandfetti has just hit a milestone I could only have dreamed of when I first started the podcast a few years ago. We. Just. Hit. 100. Episodes. And it's all thanks to YOU GUYS!! So for this very special episode, I brought in Steph Taylor - aka my work wife - to turn the tables on me and 'interrogate' (her words) me to give you guys a deeper look into the...

This one's a little different. I'm calling out to all my "a million tabs open" fam, the "always giving, then running on empty" crew, and my goal setters who can't let themselves off the hook for not ticking off everything on your todo list. In today's episode, we're diving into 6 non-business related things you should be proud of. Because you? You're hecking awesome and it's about time you reminde...

Justine McLean is a Numbers Wizard, Business Coach, and Copywriter and one of our recent WYW Alumni whose mission is to help women in business reduce their overwhelm, charge what they're worth, take control of their expenses and make more money. In this episode, Justine shares the BIGGEST mistake she sees business owners make when it comes to pricing, why numbers and words are key to building a st...

Spending hours batch creating content, rejigging the copy and content on your website, and creating a killer Facebook Ad, yet... crickets? It may be your copy. In this episode, I share with you the 7 mistakes you may be making when it comes to your copy that could be hurting your stand out factor and conversions, and what you should do instead. Want to register for our free LIVE Masterclass on psy...

Paige Hobbs is a publicist, communicator, strategist at Ad Media, a reformed CEO and one of my students through Wordfetti Your Words. In this episode, we dive into Paige's story, why she decided to join the WYW program even though she had nearly a decade in communications experience, her biggest AH-HA through the program, and her sure-fire tips to create a business with a succession plan, especial...

Your brand strategy (or brand DNA, as we like to call it) is your business's north star. It communicates the who, what, how, and why of your brand. It instils consistency and has the power to help you and your brand stand out in a noisy, crowded space. But what exactly IS a brand strategy, how do you create one, and what does it include? All this and more in today's episode fam, which you can back...

The thing is - Not ALL of your audiences would have read the content piece when you first published it. It could've been the time. It could've been the fact they missed your update cause they were having the time of their life in Greece on a boat 🚤 and #whywouldtheybeontheinternet. Or it could've been because they literally just discovered your awesomeness. So in this episode, I'm taking you thro...

The best advice I can give to a budding business owner? It DOESN'T have to cost you the world. Like for me, with my brand Wordfetti? I started with a $250 DIYd website and did no FB ads for the first year. You know what I did instead? I focussed on what matters - my clients, and the kind of service I could offer them. So that's why, in this episode, we're going to do a little mythbusting around wh...