Brandfetti

This episode has been a long time coming. It's no secret that the likes of ChatGPT has been the talk of business, marketing and content over the last 3 months. So in this episode, I dive into my personal thoughts and opinions around AI, and my answer as to whether it will replace the jobs of copywriters. I also test drive 3 AI copywriting platforms for you (so you don't have to) and share with you...

So you're feeling like you need a rejig/refresh/rewrite for your website copy. Perhaps you're wanting to reach a new audience. Perhaps you're feeling like your old messaging and copy just simply doesn't land anymore. Or perhaps you're wanting to introduce a new offer and you're questioning how to exactly structure your website pages.   Whatever the reason, if you're about to embark on a website re...

Ever sat in front of the cursor and the words just. won't. come. out? I get it. And this is coming from a Copywriter. In this episode, I dive into answering one of the most commonly asked questions from our audience: How do you overcome writer's block? And give you the ultimate cure. ___ Follow me on IG: @anitasiek Follow Wordfetti on IG: @wordfetti Get our 5 e-copy lessons: wordfettigroup.com/fre...

So how much should you exactly charge as a copywriter? What's the standard? By hour? By words? Is there another way? In this episode, I share with you some of the learnings I've had in navigating around this, what I've previously shared with my students in WYW, and also 5 alternative routes to looking at pricing as a copywriter so you can make an informed decision to best suit your working style a...

This one is for my aspiring copywriters and content writers! if you are currently in your corporate job or in a 9-5 and you're thinking of potentially starting a side-gig in copywriting? Then you're not gonna wanna miss this episode. In it, I share with you exactly how I started my side-hustle journey to growing Wordfetti, how long it took for me to get my first lead, and 8 key elements that I'd s...

Earlier this week, Rihanna made her come back publicly with a 13 minute performance to 113 million people + world wide. In this episode, I throw down 5 marketing lessons we can all learn from Riri and how you can also apply this in your business and in your marketing.   Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here: wordfettigroup.com/freebie

There is a big difference between how you market yourself as a product-based business versus a digital course creator versus a service-based business. In this episode, I bring in Lisa Bryne, an e-commerce marketing coach to chat through the marketing mix you need as an e-commerce biz, the biggest difference between service vs product based marketing and HOW you can lean into a powerful organic mar...

Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested by one of our listeners), I share with you the 5 key rules to consider BEFORE you even write a blog, my 3-step approach to planning and writing a blog, and also ideas as to how you can get more mileage from penning up a blog. Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 day...

Feeling blocked, stuck, or challenged by a decision for your business? Instead of jumping straight to the solution, and problem solving mode, there is one big step that so many business owners are getting to make. I cover that exact question, in this short and sweet episode. Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freeb...

Creating a freebie goes beyond simply poppin' some tips and value gems on a PDF and publishing a landing page. In this episode, I dive into the DO's and DON'Ts of creating a freebie. This is a must listen if you're currently in the midst of creating a freebie to build your email list. Psst. Within 48 hours, we'll be hitting LIVE on our Digi-Product Funnel Email Templates (with email templates crea...

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? what are we predicting? what's working, and what's not? In this episode, I bring in my good friend, fellow online course creator Steph Taylor where we have a fireside chat around everything from what we're predicting for the online course world in 2023, whether one should charge more for pa...

Collaborations and strategic partnerships are one of the most powerful (and cost-efficient) ways to grow and scale your business. But how the heck do you even start and approach a collaboration conversation?  In this episode, I bring in Collaborations expert, Danielle Wiebe to chat about what makes a strategic collaboration, the anatomy of a killer collaboration pitch, and the key elements you mus...

"But I don't want to upset anyone by sending too many emails!" - if this is you, then you're gonna want to tune into this episode my friend. In it I dive into 5 truthbombs as to how this could be costing your brand visibility and money, why I love unsubscribes, and 3 things that have really helped me and us personally embrace emails in marketing and launching. Want more BTS? Follow me on @anitasie...

What the heck is a Downsell and why should you consider having one for your next launch? In this episode, I dive into how a Downsell can help you increase your sales for your next launch when it might be the right time to consider a downsell and how it helps you create more sales for your next launch as well. Want more BTS? Follow me on @anitasiek and the team at @wordfetti Want to get 5 e-copy le...

As an online course creator myself, and with Wordfetti having helped countless online course creators sell their digital offers through our launch strategy, email sequences, copy, and sales pages, I know a thing or two both through practice and through my own launch learnings (via our own launches) about the yay's and nay's of long-form sales pages. In this episode, I dive into the 5 big no-no's a...

A lot has changed in the online course creator world in the last 3 years. In this episode, I dive into 5 key shifts that I am predicting in the online course creator world, what I feel like you should focus your energy on, and why I'm excited about what's to come this year in 2023. In this episode, I refer to a few things: Wordfetti Your Words (our signature online copywriting program) - will laun...

2023 predictions, here we go! In this episode I dive into 7 predictions I have in the realm of marketing, copywriting and content for businesses this year. What should you potentially focus your energy on? What is going to give you the best bang for buck? How will video marketing evolve? I cover it all in this episode. In this episode, I refer also to a recent episode I did with Tiffany Alysa abou...

Behold! My own version of 2022 Wrapped #thanksSpotify. In this episode, I share my 2022's. biggest flearnings (failure + learnings!), challenges (I share a pretty vulnerable one here), and wins. Don't forget to follow me on @anitasiek and the team at @wordfetti to see more BTS. Wanna get your paws on 5 copy e-lessons? 10 mins every day over 5 days is all you need. Grab it here wordfettigroup.com/f...

Sometimes it's not about knowing ALL of the answers. But it's in knowing the right questions to ask. In this episode, I share with you 5 powerful non-traditional end of year reflection questions. Grab a cuppa, your fav notepad and a pen for this one. Enjoyed those questions? Hit screenshot and tag me over at @anitasiek and share what your biggest insight was. Wanna get your paws on 5 copy e-lesson...

Systems? Have the power to set you free. But where the heck does one begin when the world of tech, automations and processes make you feel like you're stuck in a never-ending vortex? In this episode, I bring in my client and Mastermind alumni, Kiah Worling, to dive into how you can use systems and automations to create more white space in your calendar, how to choose what tech stack for your biz,...

Building a community is perhaps one of the most underrated ways for you to build your business. In this episode, I bring in Tiffany-Alysa Accardi, community builder and founder of Gals that Brunch to chat about how you can use community to grow your business. From the 5 key ingredients to building a community, to the biggest mistakes businesses make when building a community, to how it all correla...

Out-of-offices are perhaps one of the most underrated ways for you to connect with your audience (yep!). In this episode I dive into: Why your out of office isn't just "I'm away from X date to Y date and I'll be back on ABC date" How you can drive leads with your out of office The 4 must-have elements to inject into your out of office And if you're tuning in? I've got an added Xmas gift for you, s...

Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead. HEY HEY! Heads up...

In this episode I talk about the 3 things I'm taking time to set up in the next week so that the team and I can "switch off" for the next 2-3 weeks over Xmas and New Years. Doors to Captionfetti is officially open! Until 11:59pm AEST 15th of December. wordfettigroup.com/captionfetti Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode, I drop them five (5) simple and easy ways Want 5 e-lessons to uplevel your copy game? Grab it here: wordfe...