Brandfetti

Language shapes our perceptions. So in today's episode, I'm shining a spotlight on the power of words, not just in a business, marketing, or content perspective... but the words we use to speak to ourselves. I throw down 3 simple practices you can embrace to be kinder to yourself. *FREEBIE* Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can mak...

No this isn't another podcast episode that is going to tell you to try Threads or try Reels and get you to post everyday. In this episode, I throw down on the 3 missed content opportunities for businesses today that could potentially be draining your energy, time, sanity, money, and ability to truly cut through the digital noise. ____   PS. This is it! You only have 24 hours left to join us in The...

Attn biz owners who have more than 5+ posts sitting in your drafts. A little love note from me to you: creating content doesn't have to fill snoring and bore, complex and overwhelming!   In this episode, I dive into 7 simple ways you can create content in a way that's easier and more fun (whilst still connecting and converting) ____   ***SPECIAL ANNOUNCEMENT*** 24 live events, including masterclas...

Reels. Threads. TikTok. Sure they're trending content channels, but what's the one thing I believe should remain to be the #1 in your content strategy? Originality. In this episode, I share with you how you can create radically different content, and why if done right, it has the power to cement your authority and credibility and position you as the go to.   Want to create content using our tried...

Sharing tips and a heap of value sounds great. But it's not a content strategy. In this episode I throw down on the 4 elements that MUST be met before your audience is ready to engage and take action with you. Want to create content using our tried and tested formula. Designed to meet these 4 elements? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop...

How do I NEVER run out of content ideas? It's a good question and one I often get asked. In this episode I shared the 3 ways as to how I generate a never ending flow of content ideas that's strategically aligned for us and our clients. Want to walk away with your bank of content ideas? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ st...

LinkedIn, Instagram, and TikTok. Whilst these are all social media content channels, each of these platforms demand a different "style" of content. Perhaps one of the biggest questions I get asked often is what type of content goes on these platforms? So in this episode I'll be throwing down the psychology behind why we use these platforms and the TYPE of content that work well on them.   Enjoyed...

A lot has happened in the last 2 years (hello pandemic! hello economic wobbles!) and this has also impacted how WE like to consume our content as consumers. In this episode, I throw down the 6 strategies that are working right now in terms of content marketing.   Enjoyed this episode?   Make sure you screenshot and tag me @anitasiek so I can say hello.   ***Want to uplevel your copy game in only 1...

In this episode, I'm going to take you behind the scenes of a recent email campaign we did at Wordfetti. We've ran campaigns like this before, but this time around, we ended up tripling (x3) our results by doing something a little bit different. I'll share with you our exact strategy here.   Enjoyed this episode?   Make sure you screenshot and tag me @anitasiek so I can say hello.   ***Want to upl...

Guess who's back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this episode, I'll share with you what's been going on the last 2 months, what to expect, and how YOU can contribute to what you hear on these episodes.   It's great to be back in your ears.   Make sure you screenshot and tag me @anitasiek so I can say hello.   ***Want to uplevel your copy game...

This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about some uber-powerful topics such as: My transition from Lawyer to Copywriter Creating your personal brand Finding your unique voice How to navigate around the wobbles you get when writing copy What "career confidence" means to me.   In this episode, Marjia and I do talk about...

The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy means you yep, save cashola, and save time, but beyond all that? It equips you with the 4C's to what I believe gives a business the ultimate advantage. Find out what the 4C's are in this episode. This is the final chance to join us in WYW. Doors close at 11:59pm AEST 27th of April! ***Join us...

"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to "finding their brand voice" and some key lessons to take note of if you are currently in the thick of trying to find your unique voice. Finding your unique voice is a key element that we cover in Wordfetti Your Words, our signature copywriting program. And doors? Ar...

Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST icks that I believe could be hazard-cone-ing a lot of businesses. Prompting more second guessing, instead of creative, original, idea exploration. In this episode, I shared with you a FREE LIVE MASTERCLASS I am hosting in around 24 hours. You comin? It's happening on the 20th of April....

I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second guess sometimes. I too have the perfection gremlin creepin' too. In this episode, I share 5 powerful mindset shifts I have leaned on each time I wobble, I hope it helps you too! Final chance to join us in the challenge: www.wordfettigroup.com/3daychallenge ___ Follow me on IG: @anitasiek Follow W...

In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort of WYW. When did she join? Stacey had complete content paralysis and lacked the confidence to show up consistently on social media. In this episode, we dive into how we went from paralysis to confidence, how she tweaked her website copy through WYW (and how it x9 her ROI...

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it. Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live...

The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it's important we do fuse psychology with our marketing and copy, and 3 ways that understanding human behaviour and how your audience approaches buying decisions can help you better your conversions. In this episode, I talk about 2 things: our signature copywriting program Wordfetti Your Words, whic...

This is a live rebroadcast of a Q&A where I was recently a guest speaker of where I answered the question: How do you confidently communicate what you sell through messaging? In this short and sweet episode, I dive into: The biggest mistake so many businesses make when it comes to writing copy; Key differences between messaging and copy (and how you should approach writing both); The #1 question y...

In this episode, I bring in Vanessa Correa, a recent WYW alumni who is a Baby Reflux Specialist and her new business as a Virtual Assistant. We speak about: The key challenges she experienced in communicating and writing for a specialised niche; How she was able to achieve a 25% conversion rate, which sold within 2 weeks through applying our methodologies; How she helps her clients repurpose their...

This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If you're finding yourself constantly running out of time, feeling like you're a hamster on a wheel, and being "so busy" then you're not gonna wanna miss this episode. ___ Follow me on IG: @anitasiek Follow Wordfetti on IG: @wordfetti Doors to WYW will open again in April, click here to join th...

You know those kinds of humans who you could just talk for hours with? Well, that's the kinda vibe I get always when I chat with my friend, and online biz pal, Tina Tower. Having been in the online biz world for almost 20 years, having sold businesses, and now helping other entrepreneurs go from 1:1 to one-to-many, I thought I'd bring Tina onto Brandfetti to chat about some of the curliest topics,...

I still remember when I first came across Amy. I was still in my corporate job, Wordfetti was a side hustle and I was immediately sucked into her smiley contagious energy, her approachable nature and how she was just so uber relatable. 6 years into the business now, our e-paths got connected, I'm grateful for our connection and I'm SO thrilled to bring Amy onto Brandfetti and share her wisdom gems...

There's a difference between writing as a product-based business vs writing as a service based business (or as a digital course creator). In this rebroadcast of a recent interview I did with Lisa Byrne, e-commerce coach, I dive into my predictions in the world of copy, content and marketing for e-commerce businesses, how to approach writing emails as a product-based emails, the must have sequences...

In a world where so much is pushed out at record speed, how does one create content that actually stands out? How does one actually create something that's insightful and original? In this episode, I dive into 3 truth bombs around what's key to creating stand-out content in a world with ChatGPT. ___ Follow me on IG: @anitasiek Follow Wordfetti on IG: @wordfetti Get our 5 e-copy lessons: wordfettig...