Brandfetti

To Black Friday or not to Black Friday? This month in our membership, The Wordfetti Club, our monthly masterclass was all about Black Friday. We had a lot of epic conversations and ideas swirling around in the membership so I thought I'd do an episode here to share the 3 principles I believe are going to be KEY for a success Black Friday campaign in 2023.Want to join the Wordfetti Club? Click here...

I was recently asked about HOW you can talk about the same service or product and make it interesting at a speaking gig. It's a question I get asked often so I thought I'd record an episode to share 1 simple hack you can adopt to make "talking about the same service or product" less boring and more interesting. ____ *FREEBIE*Sign up to our 5 e-copy lessons below, where everyday I'll land in your I...

Flearnings is the combination of the word failure and learnings. It's a new word I've coined which speaks to the art of how we learn through our failures. In this episode, I share about a full circle moment I had over the weekend, that led us to becoming the official TEDx copywriting and creative content partner, a special project we held on the day and also my 5 big flearnings in business. ____ *...

As a wordsmith, I am deeply fascinated by how the delicate choices of language and words evoke different means and emotions in a reader. When it comes to writing, and also in how we approach writing at Wordfetti, inclusivity in our language is something we've been striving to learn more and more about. This is why I'm thrilled to bring on guest Hank Paul, who is a Queer Inclusion Strategist to sha...

You might be readin' the headline for this episode thinking: "what the heck Anita?! Isn't the whole goal to get people ON the list and no remove em'?   It's a fair question friend. And also one people often ask when I tell them that we deleted people off our email list.   So in this episode, I'll be sharing with you: The 3 big reasons why we removed thousands of email subscribers from our email li...

We've just wrapped up our 7th launch for WYW, and with every launch the team and I always take the time to reflect on what went well, what didn't go well, what we learnt and what we'll do differently next time.   In this episode, I dive into 5 of the factors that worked well for us for this launch, and the 3 things that surprisingly didn't work as well in our latest launch.   ____ *FREEBIE*   Sign...

At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And it was a WILD success, with us x2 our initial goal of 100 members, to hitting 209 members for our first launch! In this episode (where I was a guest on my biz bestie Steph Taylor's podcast Imperfect Action), I dive into: the behind the curtain view of what it actuall...

What does it actually take to build a business with passion, purpose, and profit?! In this honest conversation, I bring in business coach Fiona Killackey and fellow podcast host of My Daily Business onto Brandfetti where we chat about all the ups and downs of what it truly takes to run a business.   We dive into: What Fiona's biggest FLEARNING (failure and learning is); The key characteristics of...

Time poor and want 7 must-know copywriting lessons that will help you boost your conversions? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game. ____ *FREEBIE*   Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website...

Know what you want to say but don't know HOW to say it?! This episode is for you because chances are? You haven't clearly articulated your brand personality and voice. In this episode, I dive into: The difference between brand voice and brand tone of voice; 3 of the biggest mistakes I see businesses and organisations making when it comes to brand personalities and curating a unique verbal identity...

And we're back with another incredible WYW Case Study, and this episode, we're featuring Madison Klein, a content marketer and copywriter from New Jersey, NY who joined Wordfetti Your Words at the beginning of her freelancing journey.   In this episode, we dive into: Imposter syndrome, perfectionism and how Madison navigated around the mindset wobbles despite having a decade experience in the indu...

In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni to share how rewriting her website copy has helped her attract her ideal clients and half her cost per lead by more than HALF in her latest launch.   We dive into: The 1 big thing that Zoe learnt through WYW that helped her rewrit...

This one is for my fellow word nerds, copywriters, content writers and marketers. If you've been feeling a lil wobbly when it comes to AI and ChatGPT and how this may impact your client work and clients in general - this episode is for you. In it, I share the 3 key things you can do to really add value to your clients and AI-Proof your job. Use these value statements next time in your proposals.  ...

One of the things I love? When internet friends, become your WYW alumni students, and they experience wins! For this episode, I bring in Laetitia Andrac, a business doula, strategy and intuition coach and also one of most recent WYW cohort students.   In this episode, we dive into: What is intuition (and what it's not) and the power of it in growing your business The art of intuitively "selling" L...

Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this episode, I'm going to dive into the difference between WRITING vs COPYWRITING, the key distinctions, and a mindset shift you need to make in order to go from writing to describe to writing to persuade.   You readin' our show notes? A+ for you my friend! A heads up, our 3-day Copy Confi...

How does one write persuasive copy without being "pushy" or "salesy"? In this episode, I dive into 5 ways you can do just that, the key mindset shifts you must make so that your copy isn't "wobbly" to your audience, and the 4 key elements your audience actually NEED in order to be ready to take action.   If you want to take this one step further? Join us in our 3-day Copy Confidence Challenge happ...

Feeling like you're trying ALL the things but it's still crickets? Putting out content like the "gurus" are telling you but sitll not getting the results and leads you were hoping for? In this episode, I throw down on the 5 biggest reasons why your copy or content may NOT be converting, and what you need to focus on instead.   OH HEY YOU! Big news.   Our ever-popular 3-Day Copy Confidence Challeng...

In this short and sweet episode, I throw down 3 simple yet POTENT copywriting hacks to help you make your copy stronger, punchier, and more persuasive. Try this in your next piece of content or copy!   Love these and want to upskill in your copy game? Our signature copywriting and sales psychology course Wordfetti Your Wordsopens in 3 weeks. Be sure to sign up for the waitlist to get exclusive bon...

As soon as I hear someone say "I know what I want to say, but I don't know HOW"? There's usually 3 reasons why. In this episode, I dive into the 3 most common reasons why you may be feeling this way, the antidote to them, and a simple trick to writing copy that sticks, with ease. In this episode, I also spoke about our signature course Wordfetti Your Words, Doors which opens in 4 weeks. Be sure to...

No your website isn't just a dumping ground for ALL the info. With attention span decreasing to 8 seconds, y'all are gonna want to make sure the copy on each of your respective pages is intentional, strategic, and executed with precision. In this episode, I dive into the PURPOSE of each of the top 5 pages on a website: Home, About Us, Services, Product, Start Here. In this episode, I also referenc...

Copy without messaging (the strategy) is like tacos without the guac. Still sizzling, but there's something missing, esé. In this latest episode, I dive into the difference between copy vs messaging.   Turn into this episode where in 12 months I go through:   the subtle yet POWERFUL difference between messaging and copy; A BIG mistake that many businesses make when it comes to articulating their m...

This episode is part 2 of behind of scenes for our recent Membership launch, The Wordfetti Club. In this episode I share more about my internal reflections around this launch and why it has completely changed the way I think about "launching" as a whole. I dive into: The key narratives I had to redefine and rewrite - to mix travel with launching How I surrendered, detached myself from the goal and...

We recently launched for the first time, our new membership: The Wordfetti Club. We welcomed 209 founding members, exceeding our original goal and in this episode, I peel back the curtains to share with you: The different stages to the launch and how it came about. Some key strategies I leaned on for this launch My 5 big lessons from this recent launch and why I believe we did so well. Stay tuned...

In this recent interview I had with Tahryn Bolt, we dove into the secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.   In the episode, we go into: How to write copy that stands out How psychology and copy intertwine how ChatGPT comes into play when it comes to writing copy   ____ *FREEBIE*   Sign up to our 5 e-copy lessons below, wh...

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is, and what content is. In this episode, I dive into them.   *FREEBIE*   Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy,...