Brandfetti

Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead.  Want to get 5 e-...

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.  Enjoyed this ep!? Be sure to hit subscribe so you are in the know when a new episode drops.  Follow me on @anitasiek and the team at @wordf...

Ooft. Pricing. Something I know so many of us gets hazard coned by. Well. Fear not, in this episode, I dive into pricing, increasing your prices and how you can increase your revenue by doin' just that. I dive into: Why I don't believe you should "price your worth" and what you should focus on instead; The 3 ways I suggest you look at pricing your offers and increasing your prices Why when it come...

Today, I bring onto the podcast another incredible Mastermind case study. Kim joined my Mastermind between 2022-2023 when she was overwhelmed, burnt out, not knowing what the next step (but knowing something had to change) would be for her and her husband's interior architect studio. In this episode, we speak to: How Kim navigated through overwhelm, stress and growing a business with 2 young child...

Diversification of income streams has been someone that's been critical for us at Wordfetti and for me personally in particular, the last 4 years. There are a lot of misconceptions on diversifying your income though, so in this episode, I want to share my honest opinion about this topic. In this episode I share: The key questions I believe you must ask before considering an income diversification...

We have another incredible Fetti Mastermind case study on the Podcast today! Meet Justina, a fashion stylist, who doubled her prices, went ALL IN to her business full time and sold her dream offer to her dream client through the Mastermind experience.   In this episode, we dive into: How Justina doubled her prices and refined her service offerings; Navigating through the fears and wobbles when it...

Ever feel like you're a hamster on a wheel, my friend?! I have. It's a feeling I know well, and one I knew was not sustainable. In this episode, I share with you the 5 big potential reasons you may be feeling like a hamster on a wheel, and what you need to be focusing on instead to sustainably grow and scale your business. Follow for more on @anitasiek ___ Want to be my next success story!? Applic...

I am SO excited to be bringing to your ears an incredible Fetti Mastermind case study. This time with Tam (and Jez) of The Hive and Mrs Learning Bee. Tam is an ex Assistant Principal turned founder of a digital offer and SaaS Product The Hive, an all-in-one digital planner for teacher. She first joined us in the Mastermind, yet to launch her SaaS offer, and she had 3 big audacious goals: to launch...

Yep. I've been there too. Just like you, my friend! Ugly crying, stress, overwhelm: it's a narrative we don't hear enough online because of the attached stigma and us being used to the highlight reel. But we ALL feel it. It's human emotion 101. I also truly believe when it comes to the business leaders world -- we learn so much sure, from those around what they did, but I feel we learn even more s...

Ever feel like something was "OFF" or missing in your business, or life? You're seen as the life of the party, but inside, something doesn't feel right? This inspiration episode, is for you. In this episode, I am honoured to bring in one of my Mastermind and 1-on-1 clients Jen Bowers. She's a brand strategist and brand designer, and founder of Jen Be Brands, who helps businesses stand out like a f...

Woop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties editions - our 2024 predictions for online business.   In this episode, we dive into: What we are predicting in 2024, for online businesses overall; Why "value stacking" for digital courses may no longer be the THING people are looking for; How you can leverage some of our predictions for...

Part 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat between us as we reflect on 2023.   In this episode, we dive into a debrief on both our launches in 2023. - What we tested and what didn't work well; - What did work well for us in our launches in 2023; - The mindset wobbles that we both experienced in 2023 during our launches - How you can use t...

Steph Taylor (my biz bestie) is back on Brandfetti, and we're taking you behind the scenes of this fireside chat we had together where we reflected on our year of 2023.   Steph is an online business strategist who helps business owner build a profitable online biz where they can be offline.   In this episode, we dive into: - The biggest lessons and challenges from 2023. - Why taking action can be...

I recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for "Copywriting"!So in this episode I thought I'd take you BTS of it all and exactly what I did. In this episide, I dive into: The difference between Top Voice vs Community Top Voice; My experiment: what I did, the frequency of my posts, what I leaned on to content plan on LinkedIn and how I repurp...

I recently ran a VIP Day... for ME (and my husband, ha!) and had so many questions about it over on DM's so I thought I'd create an episode to give you the behind the scenes. In this episode, I'll share with you: the agenda I had set for us for the VIP Planning Day; tips and ways you can create an inspirational day off-site; and my 3 personal insights and takeaways from the day. ___Applications to...

It's time for my annual predictions for content, marketing and business! In this episode, I'll be sharing with you the key predictions I feel we'll be seeing in the realm of content and marketing this year. I got a LOT of it right last year, so let's see how we go this year, eh!?   Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi!   ___   Appli...

WE ARE BACK! Hello 2024! In this first episode for 2024, I thought I'd take you behind my journal and peek into the 7 biggest lessons I took away from the 2023 year. The year 2023 for me personally was challenging, but the duality of it is it was also the most growth I've ever experienced both personally and as a business.   So let's take a peek.   Enjoy this episode? Take a screenshot and share i...

Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content for the entire month in the space of 2 hours? Wrap your ears into this episode as I share with you the BTS look as to how I do it. ___ Pssst. Want a freebie? Of course you do! - Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy...

Ever heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely been a few of those circling around this year. In this episode, inspired by the conversations I've overheard, and those that I am hearing and seeing, here are some of the worst marketing "advice" I've heard this year and what I feel like you should focus on instead. ___ Pssst. Want...

Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count! There. I said it, HA! In this episode, I dive into why I don't believe likes and follower counts are a measure of "success" when it comes to content and why it's important we create content that is highly shareable. To help you, in this episode, I throw down 3 simple questions you can ask to help you...

Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so in this episode I share with you: My approach when it comes to planning and creating content The 5 things that are my GO TO when it comes to content planning strategically How I cross pollinate my content and create more hours in my week. Want to learn the EXACT system to what...

Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing something that ranks WELL for search engines as well? In this episode, I dive into my belief on whether it's still important, exactly how you can strike that balance, and 3 things to consider when writing something that is a nod to both search engines but will make you stand out....

If SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question too. How do you come up with speaking topics? How can you get strategic about it? How can you really "own" a speaking topic so what you share it unique and memorable?   Have no fear my friend. In this episode I dive into the 4 questions I ask to help me strategically come up with speaking...

Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every single word and those that skim through copy and content. So how the heck do you actually write for both in your audience? In this episode, I dive into one simple way you can optimise your copy to ensure it's easier to consume for the eyeballs. Pssst. Want a freebie? Of course you do! Sign up...

A lot of the time when we think Black Friday, we think mass discounts. But does it always have to be about discounting? Would it have the same effect if you didn't discount? In this episode, I dive into 3 untraditional ways you can Black Friday this year without having to discount. I also shared how we've put together a full Black Friday Promotional Email Sequence Kit (with 8 emails ready for you...