Brandfetti

The final behind the scenes episode of our most recent live course launch! This episode, I share with you the 5 activities that didn't work for us, and what insights and reasons why we feel it may not have.   Want to get 5 e-lessons to uplevel your copy game? Grab it here:  https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

In this episode, I dive into what worked for us in our most recent live launch. We ended up celebrating our 2nd biggest launch to date in the 4 years of digital courses, and here were the 5 key standout activities which we feel made a big impact (and ones we'll continue to do)   Want to get 5 e-lessons to uplevel your copy game? Grab it here:  https://wordfettigroup.com/freebie   Make sure you fol...

WOOP! We have finally wrapped up our most recent live program launch of Wordfetti Your Words 2024. This year we're only live launching this cohort once, so in this episode, I share with you one of the reasons why we made this decision, some shifts we made to the offer, and also 6 key lessons from our most recent launch.   Stay tuned for the next 2 episodes next week too as I share what worked and...

What is YOUR flag on the ground belief? In this episode, I take you behind the scenes of a live hot seat I had with one of our students who asked whether or not she should share her honest opinion around her industry and how to go about it. Want to get 5 e-lessons to uplevel your copy game? Grab it here:  https://wordfettigroup.com/freebie Make sure you follow me on @anitasiek and the team at @wor...

Meta has recently announced 3 brand new paid tiers as part of their Paid Verification program. With membership now reaching upwards of $499.99 USD per month, the question remains: what's the difference? is it worth it? what does this mean for businesses on Instagram?   In this episode, I dive into: • A quick run down of verification vs paid verification; • The short "need to know" version of what...

Feelin' short 'n' uninspired on content ideas?! I got chu. In this short and sweet episode, I throw down 3 lazy YET strategic ways in which you can easily repurpose your existing content right now.   Want to get 5 e-lessons to uplevel your copy game? Grab it here:  https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

What the heck is the difference between FREE content vs PAID content?! It's a question I often get asked.   In this episode, I'll give you a behind the scenes of a recent Q&A I delivered for our 3 Day Copy Confidence Challenge where I answered this question for one of our students.     Want to get 5 e-lessons to uplevel your copy game? Grab it here:  https://wordfettigroup.com/freebie   Make sure...

Ever wanted to get inside the MINDS of your audience, and write copy that have them go "yo, are you in my head"?   In this episode, I share just one of the many strategies we share in our signature copywriting program: Wordfetti Your Words, for you to uncover the language to use by "ethically" lurking at your competitors (yep, you heard me!) ___   Doors to our only live intake of WYW for 2024 are...

Overthink, second-guess and find yourself smashin' that backspace button every time you have to write about your business? This episode is for you. Inside I dive into the ONE thing you must do first if you find yourself overthinking, and 3 shifts in your mindset you can take so help you go from blank Google Doc, to writing with more flow.   ___   Doors to WYW are officially OPEN!! Wordfetti Your W...

Imagine, going from 0 clients to being FULLY BOOKED, and a monthly revenue increase of 278% in the space of 12 weeks. Well this was exactly what happened for our WYW Alumni Emma Klose, therapist and founder of Thrive Play Therapy.   In this episode, we dive into: The struggle of not wanting to sound like a "text-book" therapist but also maintaining professionalism; How one of the activities within...

Now a days when it comes to the online world, it's important to be seen, yes -- but what's also key is to communicate in a way that will also be REMEMBERED, so you can be front of mind.   In this short and sweet episode, I've going to be throwing down on 2 simple ways for you to write copy that is not only attention-grabbing but will be sticky and memorable for your audience.   ___   Doors to WYW...

Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary storyteller and also qualified nutritionist, who joined us in the most recent cohort of WYW.   Stacey joined us as she had a clear vision of launching her 2nd business "Waffl" but had NO idea how to translate this into clear and compelling language across her website, and touch points.   In this episode...

The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to makin' sales? In this episode, I share the 3 part system to consider if you'd like to create a sustainable sales system for your business, that isn't reliant on you always having to hustle for more leads.   ___   ***We are hosting a free LIVE masterclass on how you can stand out and drive more convers...

Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you should be making right now if you'd like to drive more sales.   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper...

Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content.   Could you be making one of these mistakes?   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is...

Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales. ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19...

Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?   In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.   PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Wo...

If you're lurkin' the description of this podcast, chances are you already KNOW it's important that your brand has a brand voice. But perhaps, you don't know how to crystalise it or where to begin.   In this episode, I share with you the 3 KEY questions to ask to ensure your brand voice is strategic and is created to attract your ideal audience and 3 KEY actions you can take to uncovering your uni...

Tweaking your messaging is one of the FASTEST way for you to drive and uplevel the traffic and conversions to your website. You don't have to wait for a designer. You don't have to wait for a copywriter. It's something you can tweak literally within seconds or minutes.   In this episode, I share: • What the concept of "messaging" actually is • Why not tweaking your messaging often, is going to be...

Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs. In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to...

If your leads, and sales are slowing down, and you're wanting to bring in cash, income, and leads right now and unsure where to start (without having to spend a bucket load on ads), then this episode is for you. I share 5 simple strategies to help you generate leads and income RIGHT NOW, WITHOUT ads. ____   Psst. Doors to our 12-week signature live group program teachin' you how to turn the though...

Ever feel stuckeroo when it comes to writing to your audience? Blank space. Blinking cursor. Hitting the backspace more than you should? In this sharp shoot episode, I share with you a go-to strategy I lean on each time I'm in that mode (yep, I've been there! Even as a copywriter myself). And if you want more of these hacks? Grab our 7 copywriting conversion boosters here,  www.wordfettigroup.com/...

Feeling the perfection, imposter gremlin tappin' on your shoulder each time you're about to write?! This episode is for you. In the episode, i throw down on 3 key mindset shifts (that have personally helped ME) tame the perfection and imposter gremlins when it comes to writing killer copy.  ____  Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of y...

In this sharp shoot copywriting hack episode, I throw down the difference between a call to action, and a call to value, and a simple way you can grab attention, and write a better call to action!   This is just a snippet of a hack I shared with our Wordfetti Club members. Our dedicated online membership. Monthly upskilling. Monthly mentoring with me . Monthly coworking. And the raddest online bus...

Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.  Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie And for more BTS follow me on @anitasiek and the team at @wordfetti