Brandfetti

We've got an epic series this month (November) for you Brandfetti fam.    Whilst I'm on Mat Leave, I've invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.    In this episode, I bring in senior executive coach Gillian Fox. Not only...

It's never what you see on the highlight reel. Recently, I was a guest on the She Got Lucky podcast with Alisha Marfatia where I open up vulnerable about my journey and story.   In the episode I share: the difference between push and pull energy; how messaging is more than just words; the power of detaching from your business on a personal level, especially when it comes to making strategic decisi...

In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Ever watch your fav TV show, find yourself debriefing with a good pal, and find yourself speaking to the most INTENSE moments of that episode?! THIS is the Peak-End Rule at play - and it's a concept developed by psychologist Daniel Kahneman that you can lean on in your copy and content to ignite the memorability of what you write.   In this episode, I dive into: What the Peak End Rule is; Why it w...

Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they're also a KEY indicator as to whether or not your audience will decide to continue to read on, the next line, and the next line, and the next line.    A powerful hook, therefore, as the great Mr Ogilvy puts it, is a big deal.  It's such a big deal that it'd account for 80 cents in the dollar you spe...

Black Friday and Cyber Monday - how can you ensure that these campaigns, or flash offers in general, can be a mega success for your business?   In this episode, I dive into: the 5 key elements that make up a "successful" flash offer campaign; Ways you can stand out during a flash offer (especially during a busy period like Black Friday); Missed opportunities (that could be leavin' money on the tab...

When you think Black Friday, it's likely you think of MEGA discounts, right?! Well, it doesn't have to mean you have to bulk slash your prices. In this episode, I'll share with you 6 not so traditional ways you can still #BlackFriday this year, without having to discount.   __   Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting offer comin' right up in the next week...

Y'all loved the personal episodes I've been doing the last few weeks, so here is another one coming in hot. This week, I'm sitting at 38 weeks pregnant, and I'm opening up to share with you the 5 big mindset shifts I've experienced since becoming pregnant.   __   Want to get 5 e-lessons to uplevel your copy game? Grab it here:  https://wordfettigroup.com/freebie   Make sure you follow me on @anita...

Today we have a behind-the-scenes episode of a recent Q&A call we had in The Wordfetti Club where we had the question of: what can we strategically share as BTS content, that's not just us sitting on a laptop?!   Take a listen to my response here, where I share one simple trick for you to uncover a pool of valuable "behind the scenes" content you can strategically share with your audience to get e...

There ain't no denying that there has been a LOTTA shifts having in the online business world the last year or two. Lately, I've enjoyed so many conversations around this with fellow business friends, my clients and our Club members, and today, I'm thrilled to give y'all a little peek behind the curtains of one of these conversations.   In today's episode I bring in Kate McKibbins of HelloFunnels...

In a consumer climate where we are making more value-aligned decisions, are more discerning, and are now calculated in our spending (*ahem, right now*) – relationship marketing, and your ability to become front-of-mind through genuine human-to-human connections, relationships and experiences, I believe will be your competitive advantage.   So what the heck is "relationship marketing" I hear you as...

Get ready fam. We've got another incredible Wordfetti Club case study episode for you today. Meet Lloyd, Luxury Travel Advisor who is on the mission to do things a lil (a lot) differently. As one of our OG Club members from the very beginning, I'm thrilled to bring Lloyd in for this fireside chat where we dive into: Disrupting an outdated industry and how Lloyd is using content, education and embr...

Are you overcomplicating the idea of creating content right now?! In this episode, I share the 3 most common TRAPS I see business owners making when it comes to creating content, how they may be making it harder than it needs to be and what if ANY of these resonate with you, you should focus on instead.   __   Doors to The Wordfetti Club our monthly mentorship membership to help business owners gr...

It ain't no secret that this year has been a lil bit harder for businesses in general to get leads, especially with the tightening of purse strings. But what if I told you that one of our Wordfetti Club members, Catherine Mason experienced the complete opposite?   In fact in just 14 days by implementing a simple strategy we shared in The Wordfetti Club, she's converted 2 clients alone, booked in n...

Ever feel like you're a hamster on a wheel of creating MORE MORE MORE content? Kinda like a content cow?!   I hear ya, friend.   I've felt this before too, but over the years, I've come to absolutely love and embrace the idea of content creation by making these simple shifts in my day to day.   And in today's episode, I'll be sharing them with you so that you too, can create content intentionally,...

In today's #WordfettiClubCaseStudy episode, I'm excited to introduce you to an incredible e-comm biz founder, Maddy Murray of The Sunday Club. Maddy joined us only 2 months ago feeling completely stuck, down and lost in her business. In fact she left me the most heartwarming message (played at the beginning of this episode) which will forever remain in my memory bank about how she felt joining the...

There are 3 common mistakes I see businesses make when it comes to free content: they give too much away, they go TOO deep in just selling, or they think free content is just some tips, and some BTS and that's the content strategy.   In this rapid fire episode I dive into: The difference between free content vs strategic free content; What strategic free content IS NOT (hint: it's not just tips an...

How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to: Why strategic content that sells is not just about adding value, and writing tips and hacks; The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them; How top of funnel, middle of funnel and bottom of funnel content needs to be split in y...

In this bonus episode for the new season, I shared openly about my mindset wobbles around "becoming a mother". In this episode, I speak to: Why I had hesitated around "starting a family" for years even though we wanted to explore it back in 2020; My personal fears and worries when it came to becoming a "mum" and a "business owner" and the feeling or "this or that"; How I've personally navigated th...

We're back for a brand new season and I have some personal news! I AM PREGNANT!   In this bonus episode today, a lil different to what you may be used to on Brandfetti - I'll be sharing openly and vulnerably my personal story and the real behind-the-scenes of this moment.   From my never-before-shared health wobbles, relationship wobbles with my family, to also the 2023 year for me in business and...

Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6 pieces of content? Yep! In this episode, I throw down how you can get more mileage with your testimonials and turn 1 testimonial you've received from a client into 6 additional pieces of content. Let's go!   ---- PSST. Doors are currently open to The Wordfetti Club - our dedicated online busin...

Today I'm taking you behind the scenes on a hot seat call I hosted in The Wordfetti Club (btw! Doors are currently open) - where we had a member Elizabeth, who is an e-comm business owner who asked the brilliant question of:   "How do I grow my email list as an e-comm biz, that isn't me having to discount?" ___   PSST. Doors are currently open to The Wordfetti Club - our dedicated online business...

Let's be honest. Let's a lotta different types of platforms, channels, that business owners "have to" jump on right now. From LinkedIn, Instagram, Reels, Emails, Blogs etc -- it's no wonder so many of us are feelin' the overwhelm and burn out when it comes to content fatigue.   If this is you?! Then this episode is one you don't wanna miss. In it, I share with you 5 ways that I've leaned on to hel...

Feeling stuck and overwhelmed when it comes to creating strategic content for your business? This short and sweet practical episode is for you. In it, I share with you 3 uber helpful questions to help ignite strategic content ideas for your business, that will help you create connection, trust, and conversions.   ___   PSST. I am running a free live masterclass next week, on the 5 secrets to creat...

Ain't no secret that there has been a lotta shifts in the online business space the last couple of months. I was recently invited one a great conversation on a podcast where I joined a few other incredible online business owners in discussing the shifts we're seeing, what's working, what's not working, and also how we've navigating through this interesting moment in online business.   So I thought...