Brandfetti

I recently had the pleasure of delivering a live keynote at a virtual conference for International Women's Day for Big Ideas Rural. This is a live virtual recording of the keynote itself, and I covered everything from my personal journey and story, my transition from side-gig to corporate and towards the end of the episode I also dropped down a number of value wisdom bombs on how you can through t...

Branding. Social media. Digital Marketing. Now a days there are so many different ways for a business to build brand awareness. However a way that we have all seem to have forgotten owing to the rise of the digital world? Human to human marketing. In this episode, I speak with Angela Henderson, a business coach about the importance of human to human marketing, the secret ingredients to a sustainab...

In this live virtual recording between Socialette and Brandfetti, Steph and I chat about some key topics related to productivity, business, life and marketing during moments of unease. Particularly owing to the global pandemic, Coronavirus (COVID19). I have also created a FREE community group as well to bring our Wordfetti and Brandfetti community together. It's a happy corner of the internet, and...

At Wordfetti, we go into writing content with an audience first approach as opposed to SEO. However, that doesn't mean our content isn't SEO optimised. There are ways to write your content for the online world that will strike the perfect balance between "human" and "google-friendly" - and in this episode, I'll share with you 3 simple, easy peasy ways you can uplevel your SEO game while still soun...

From radio presenter, to becoming a house-hold familiar face on Channel 7, in this episode I speak with Katrina Blowers, Senior Reporter of Channel 7 about everything between what it means to be "confident", tips and tricks and how to convey yourself confidently even when you're not, public speaking if you want to become the go-to in your industry, and the do's and don't into when pitching to a jo...

For the last two years, I've had the same goal - read one book each month. Sounds pretty simple, doesn't it? But when 2019 got on top of me, I found myself needing to play catch up over Christmas. And I'm so glad I did. In today's episode, I'm sharing my 3 favourite business book reads from my little holiday binge session and my biggest take-aways from each.

Want to know how to build a BOLD brand? In this episode, I speak with Suz Chadwick, a business coach for women who want to build confident, bold brands, scale their business and play big. We chat about what your neon message is, the importance of standing out in the industry and threw down tips on how you can start playing BIG. From today. Follow Anita on www.instagram.com/anitaonchi and www.insta...

What if told you that having a beginner's mindset has the power to position you as the expert in your industry? In this episode, I dive into the importance of having a beginners mindset in business and life and how I have personally attributed this mindset to be a key reason how I have built Wordfetti knowing no one in the industry.

A wordsmith chatting about NUMBERS? Ironic on so many levels I could build a department store, HA! The thing is though... there is science backing how we price and how the use of numbers in our copy (and sometimes literally changing a number!) has the power to change the behaviour, feelings and the actions of your audience. In this episode I dive into 3 key actionable tips for you to make those nu...

Psst. Want to know how I goal plan? Here is the exact system I use each time I have to goal plan, and how I keep myself accountable. It is something that can be used no matter what time of the year it may be. I've been doing this ever since I started the Wordfetti brand and refer back to it each time there is a need to pivot, change, or adapt. Follow Anita on www.instagram.com/anitaonchi and www.i...

So. What is it really like to be with, spend time with, and live with a business owner? In this real, raw and honest conversation with my BIGGEST supporter, and my rock - aka my soon to be husband Dean Misters - we chat everything from the biggest lessons we've learnt from me leaving my corporate job, building the business, sacrifices and maintaining relationship happiness. Follow Anita on www.ins...

In the last 4 months, over 12 million acres of our land in Australia has been burnt. We've lost over 480 million animals, we've lost homes, and we've lost lives. This concept of Eco-Anxiety? Is real. So how can we overcome it? In this episode I dive into why I believe this is happening, how I have decided to reframe my way of thinking to overcome the overwhelm, and 3 ways that you can, through the...

2019. What a year. I've flearned. I've grown as a person. And I've experienced challenges and roadblocks that I never thought I'd have to prepare for. In this sharp-shoot episode, I share with you 5 of the key lessons I've learned this year. Hopefully, it resonates with some of you. If it does, please don't be a stranger! This is the final episode of Season 1 as I take a short break over Christmas...

Earlier in November, I decided to do something unplanned and impromptu. And that is - to appear on IG Stories everyday for 30 days and document my learnings, challenges and thoughts during the entire process. This episode dives into why I see Instagram Stories as a content avenue that works, how you can leverage it, what you MUST consider before using IG stories, and also how you can DIY content p...

From a skin cancer scare, to a business idea that's launched into the worldwide galaxies, Luna Bronze has revolutionised the idea of "sunless tanning" by giving it a visual and verbal makeover. Armed with the idea of sunless tanning, minus the sun, today, Luna Bronze is now stocked in the likes of Sephora, Revolve, Urban Outfitters and Mecca. As a rapidly grown e-comm brand, we talk to the founder...

Hey Tiger is Australia's fastest growing ethical chocolate brand. Spearheaded by Cyan Ta'eed, founder also of Milkshake and Envato, the brand is less than 2 years young, however has grown dramatically not simply in their loyal customer base, but their impact - with their heavy focus on their social enterprising arm to help West African cocoa farming communities. In this episode, I sit down and spe...

According to Professor Zaltman from Harvard Business School 95% of our purchasing decisions are made subconsciously and are based on emotion. For example when you're buying a mattress? You're buying a good night's sleep. When you're buying a Jeep? You're buying into adventure. Copywriters know how to exactly tap into the emotional bank account of consumers, and now? You will too. As I drop down 3...

In this episode, I dive into what the heck you say, when a dream or prospective client says: "That's out of our budget" "Ah. You're too expensive". I dive into a bit of a personal story too, as to why the "money talk" has always been something I've been scared and cringed about and I have thrown down responses you can instantly plug and play next time you're faced with this situation.

Stevie Dillon and I first connected back in 2017. I was the first interviewee on her Podcast. We had both said adios to our corporate jobs within a week or each other. And we connected like a house on fire. Since then, Stevie has successfully built a wildly successful personal brand through her "Stevie Says Social" Podcast and brand and honestly? I cannot be more happy for this human. In this epis...

Power words are a secret marketing arsenal that copywriters and marketers know and use to ignite emotion and drive action. So what the heck are they? Lucky for you, I'm going to give you the low down on 4 categories of power words that you can instantly use and BOOST those conversions. Right. Now. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.in...

It's been just under 2 years since I'd jumped full-time throttle into the business-owning world. And boy have I learned a lot. Coming into an industry where I knew no one, a lot of what we do, how we approach things, and why things are done a certain way are born from failures, mistakes, and learnings. As a chance to reflect, here are 5 things I would have done differently if I had to start my bus...

Design-thinking and human-centred design. Frameworks that I personally think could save a lot of heartaches, wasted resources and energy if we all applied it in our businesses. I talk to Ale Wiesck. Ex Microsoft, Ex OPSM and Ex Sieman's in Digital Marketing, Comm's and PR, dissecting these concepts to articulate just why these frameworks are critical for small businesses, personal life and HOW you...

Ready to uplevel your productivity, Podcast family? Then have your ears on this episode. Steal 6 of my favourite go-to biz tools, apps, and systems that I use, and we use at Wordfetti almost on the daily that help us maximise our creative juices, and catapult our productivity.

Brand voice and tone of voice. They're the pretty much the same thing right? WRONG! In this episode I'll give you the simplified fluff-free definition for both to help you differentiate the two, and drop down some golden nuggets of wisdom to help you craft your own brand voice and tone. Take a peek behind and scenes on IG and follow me on @anitaonchi and our team on @wordfetti. Www.wordfettigroup....

When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode I drop them five (5) simple and easy ways. —- Take a peek behind and scenes on IG and follow me on @anitaon...