Brandfetti

Steph Taylor is the founder of Socialette: a bite-sized online marketing podcast for small businesses.

When I first launched Wordfetti I knew actually no one in the industry. Absolutely no one. So how the heck did I dive from a background in Corporate and in Law into the Creative industry to build Wordfetti? In this episode, I'm going to let you in on my secret. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

Emails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on the content for our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails. In this episode, I am going to throw down 3 simple ways you can instant...

A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework (also known as the 4C's) that you can come back to, time and time again - to name your brand.

The Hunger Project is a non-for-profit set out on a mission to end world hunger by 2030. In this episode, I speak with Tara Donnolley, the Head of Communications and Partnerships of The Hunger Project about the importance of referring back to the brand's message, how she has taken the organisation's strong message and led her team to convey it out through its respective content channels, the power...

One of the questions I commonly get asked on panels, talks or by fellow side-giggers is: "When do you know you are ready to take the official leap from the corporate job?". This is a question I asked too when I was a side-gigger prior to jumping into Wordfetti full time. And because I never really got the answer, allow me to share with you in this episode, what I wish I could tell myself as a side...

I lost my Dad quite suddenly through cancer a number of years ago. And for so many years, I haven't been able to put into words what that grief meant to me. A bit of a change of pace this week as we explore how we don't move on from grief, but move forward with it. To follow Anita, find her on www.instagram.com/anitaonchi  and www.instagram.com/brandfetti . And don't forget to follow the team at W...

Instagram now a days have become one of the most used social media marketing platforms for businesses big and small. The thing is though, while a lot of talk about being ON Instagram and how to do it well. There doesn't seem to be a lot of talk on why it is perhaps even more important to get your IG audience, OFF the platform. We dive in and spill the beans. For more, find Anita on www.instagram.c...

Sarah Holloway is lawyer turned funtreprenuer and the Founder of Matcha Maiden and Seize the Yay, the Podcast. Sarah is someone I have felt so many synergies with. From starting our brands as side-hustles, to leaving our corporate careers as lawyers - it was a pleasure to have Sarah on this episode with me as we dived into some lessons we've learnt through starting our brands as side hustles, what...

Ever sat in front of the cursor and the words just. won't. come. out? I get it. And this is coming from a Copywriter. In this episode I dive into answering one of the most commonly asked questions from our audience: How do you overcome writer's block? And give you the ultimate cure.

Fear. It's something that will always make an appearance in our lives - be it in our personal or our business. It's human nature. In this episode, I share with you how I have personally used numerous moments of fear, as fuel to drive my journey and decisions. And how you can too. For more, find Anita on www.instagram.com/anitaonchi and follow the Wordfetti team at www.instagram.com/wordfetti and w...

As business owners, knowing the difference between the hard sell and communicating value is key. In this episode, we'll dive into why, when it comes to marketing, advertising and selling - we're never really selling just the product or service. It's so much more than that. We have dropped 5 free e-lessons for you right here www.wordfettigroup.com Follow the BTS for more! www.instagram.com/wordfett...

Jonny is a vegan natural rubber latex condom brand spearheaded by 3 powerhouse women. In this episode I sit down with Bec, one of the co-founders to chat about how they have been able to break social stigmas surrounding "sex" and "condoms" through their content, and how they have been able to disrupt the condom industry and fuse respect, choice, equality and lifestyle into their product.

On the 29th of May, we launched Brandfetti the Podcast. We had such a wonderful response and feedback to it and it was so humbling that within 12 hours we were ranking almost in the Top 50 Podcasts. But then, in less than a day, Apple took us down and tentatively rejected our podcast. For a good 15 minutes, I felt down and defeated. Me and my team had worked SO hard for the launch, and I couldn't...

I am a sucker for all things related to understanding consumer psychology and how science integrates into marketing. From the power in the art of storytelling, to the way #FOMO works in marketing and advertising - we're going to dive into 3 copywriting tips that you can implement now into your brand that is backed by science. Pssst...there are some free e-lessons waiting for you right here www.wor...

A lot of the time when people think "copywriting" they think words. But words as the output is probably only 10% of what copywriters do. In this episode we'll get under the skin of what copywriting and writing content truly entails. This episode is brought to you by Wordfetti's free e-lessons available on www.wordfettigroup.com Follow Wordfetti on Instagram: www.instagram.com/wordfetti  and Anita...

So, the answer to the question you're probably mulling over right now - what the heck is Brandfetti? Who are you? Any why is there another Podcast option in my feed? In this episode, we'll dive into the real reason behind why I've created Brandfetti, and what you can expect to see from us in our future episodes!