Brandfetti

This is a rebroadcast episode from a recent podcast interview I was on. Here I hung out with Pru Chapman from Owner's Collective and the One Wide Ride Podcast where I share how to repurpose your content and give you a behind the scenes look as to how I do it myself. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

I recently jumped onto Hot Copy the Podcast with Kate Toon where I spoke about what the heck human-centred design is, design thinking methodologies, and how that intertwines with how we do "words" at Wordfetti. We dives into why humen-centred content is important for audience connection and conversions and how you can start incorporating human-centred copy for your brand and business. Follow Anita...

6 months ago I ran a challenge where I showed up everyday on Instagram stories for 30 days straight. Since then? Instagram stories has been such a powerful connection tool where it has helped me strengthen our connection with our audiences on both @anitasiek and @wordfetti. In fact we sold out our first ever online program purely through IG stories and 2 IG posts with no sales page or ad spend. Wa...

Stories. We ALL know the importance and power of weaving storytelling in our copy. But how? When you're in front of that curser and you are completely mind blocked on how stories to tell. In this episode I dive into the science of storytelling and why it works, and simple ways you can start weaving storytelling into some of the key touch points in your copy. Follow Anita on www.instagram.com/anita...

Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content for the entire month in the space of 2 hours? Wrap your ears into this episode as I share with you the BTS look as to how I do it. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Brand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year-goals for 2020 or an office doggo. Follow...

With over 1 billion active users monthly (and growing as we're speaking), Instagram is one of the most popular social media networks out there today for business. With that, I decided to bring in someone who lived and breathed this platform day to day to throw down some wisdom bombs. From hashtag strategies, what to say on IG Stories, the 4 ingredients a powerful IG account, and the biggest mistak...

In this episode, I throw down 10 ways you can generate more leads for your biz right now (without feelin' like a cringey car sales person) and debunk with you why I don't believe in the traditional marketing funnel but instead? Believe in the bow-tie funnel. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

This is the QA episode from the previous Live Panel "How to Build a Personal Brand". The QA following the panel discussion had us exploring topics such as content marketing, pitching content strategy to C-Suite, voice and how to convey confidence when you're secretly nervous and how to come up with content ideas for your personal brand. Follow Anita on www.instagram.com/anitasiek and the team at w...

Woohoo! Another live virtual panel recorded for your listening pleasure. This panel? Was all about personal branding, the future of work, and why it's important to hone in on your personal brand, in order to grow your career. It is led by Petra Zink who is a coach under the Forbes Council, Sally Prosser a Voice and Presentation Coach and Tiktok Creator, and Ashton Tuckerman who is ex YouFoodz and...

SEO Queen, Author and founder of the Clever Copywriting School, I bring SEO Queen Kate Toon on to the Podcast and we have a giggle-filled chat where we debunk myths to do with SEO, we chat surefire instant strategies YOU can dive into now, search intentions, why you shouldn't copy and paste content, what Google Gods really look for, and why empathy is at the heart of great SEO. Follow Anita on www...

This is a LIVE recording of a Panel I had the pleasure of being part of a few weeks ago, with Networx where we spoke about Podcasting and the rise of podcasting. In this panel, I share how I market the content I create through podcasting, how it has become the hero platform for us, and why you don't need fancy equipment to start. Follow Anita on www.instagram.com/anitasiek and the team at www.inst...

The other day? I was asked by a biz friend "what I wish I knew now, that I only wish I knew when I first started the Biz". I took the time to reflect on this. And wrapped up my learnings in this episode. Spoiler alert, it's got nothing to do with the decisions I made but more about? Mindset. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Burn out, feeling like we are on a constant hamster wheel, and the stories we tell ourselves, in Part B or this episode, I get live-coached from Rebecca and discuss it all. This? Is not an episode to be missed. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Dr Rebecca Ray is a Clinical Psychologist, Author and wait-for-it, Pilot. This episode has been split into 2 episodes because the goodness was too good not to keep going! In this particular episode we chat self-sabotage, overcoming imposter syndrome, the science behind our minds and actions we can take as business owners to get out of our own way. Follow Anita on www.instagram.com/anitasiek and th...

Who owns what, the biggest pitfalls when it comes to intellectual property ownership, IP, copyright and trademarking, in this episode, I bring in IP Attorney Fi Nyguyen of GirlFridayIP and we chat rights and untangle the legalese when it comes to the "who owns what" in biz world. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Selling is an "iffy" topic. But that's because we make it iffy. Now, more than ever, we as an economy HAVE to sell (as well as buy) to keep it going. In this episode, I share the WHY behind selling right now, how to reshape your mind to sell without sounding salesy, tweaks in messaging you should make to "speak" and "help" your audience during this time, and ways you can market your brand without...

I don't know about you guys, but productivity for me has been up and down during ISO times. So in this episode, I wanted to throw down 5 hacks that I have implemented into my day to day (along with our team at Wordfetti) that have truly catapulted our productivity. They're simple, easy, and hint: one of them? Is about being kind to yourself.   Follow Anita on  www.instagram.com/anitaonchi  and www...

Collaboration marketing is perhaps one of the most cost efficient ways to "market" your brand and get it in front of your ideal clients. In this episode, I chat with Jess Ruhfus, founder of Collabosaurus (a match-maker from brands and partnership ideas) about how you can get started in collaboration marketing, how it is different to influencer marketing, some of the biggest red flags when it comes...

If you've been following me on @wordfetti or @brandfetti (soon to transition into @anitasiek), you'll know that I have been running an experiment to launch our first online program, Wordfetti Your Words, with no sales page, no opt in, and no ad spend. What are the lessons I'm learning at the moment? I cover it all here. And if you're interested in learning how to write, think and convert like a co...

Clare Wood is an ex Accountant turned business coach and money mentor. With so many business and brand owners feeling a bit "ick" on making money, and marketing during this time, Clare and I chatted about the importance of flipping this mentality around, why we NEED to make money and market at the moment, as well as some strategies, tips and mindset shifts that business owners need to make particu...

Wordfetti was a physical studio until March 2020, where within a week we transitioned everything we do, and the entire studio remote. With connection and community being more important than ever right now for all of us, staying connected with your team during ISO isn't only important for productivity, but the wellbeing and happiness of them. In this episode, I share with you some tips that we have...

What lessons can we learn from what's happening before our eyes at the moment? This isn't about organisation. No no no. This is about what ALL of us can learn as business owners and content creators from the Pandemic when it comes to our content. Curious? Listen in. Follow Anita on  www.instagram.com/anitaonchi  and www.instagram.com/brandfetti . And the team at www.instagram.com/wordfetti

Words matter. Even more so in heightened times of anxiety, and emotions like now. In this episode I chat about how some words can trigger our emotions negatively, and some positive words you can stop incorporating right now in your day to day communications. Although we can't control what's happening with the pandemic, we can take control of this narrative. Follow Anita on  www.instagram.com/anita...

Welcome to the first episode of the #ISOSERIES for Brandfetti the podcast. Where from the middle of April, I'll be dropping into your ears twice a week, Wednesday and Friday with bite-sized lessons to uplevel you and your business during Coronavirus. This episode is about 5 habits that you need to start adopting to remain positive and productive during Coronavirus. Follow Anita on  www.instagram.c...