Branded

Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we're talking about Larry's favorite topic: artificial intelligence. We're looking at the implications of the advancing technology—both positive and negative—and how we can utilize it for our brands while maintaining brand integrity. We discuss how to "AI-proof" your brand and some of the platforms we're cu...

Welcome back to Branded: your comprehensive guide to creative branding. We just returned from Speakonomics in Dallas, so today we wanted to focus a little bit on public speaking. There are different ways to be a speaker, and we both see ourselves more as presenters and facilitators than speakers, which we'll explore further. We also discuss forced vulnerability and the disconnect that comes from t...

Welcome back to Branded: your comprehensive guide to creative branding. This episode is doubling as a celebration! Drum roll please... Sara's book is finally out! We've talked about publishing books in previous episodes, but now we're focusing on the journey and process behind Open This Book: The Art of Storytelling for Aspiring Thought Leaders. We're covering the imposter syndrome that almost der...

Welcome back to Branded: your comprehensive guide to creative branding.  On this episode, we're talking about an easy way that you can grow your brand, position yourself as a thought leader, and establish your authority in your niche: ebooks! Publishing an ebook is not hard and we're sharing our methods for creating them. Not only do they help with SEO and credibility, they can be used to gro...

Welcome back to Branded: your comprehensive guide to creative branding. We are so excited to have Liz Wilcox with us--the Fresh Princess of Email Marketing and a current contestant on season 46 of CBS's Survivor. We're talking about how her expertise in email marketing allowed her to live on an island for a month to tape the show while still having her business run smoothly and profitably. We're a...

Welcome back to Branded: your comprehensive guide to creative branding.  We are excited to have our friend Kristin Chadwick on the show. She is a podcast producer and coach and the host of the Podcast Coaching for Kingdom Entrepreneurs podcast. We cover a lot in this conversation, partly because we get a little off topic. In this episode, we're talking about the art of genuine content creatio...

Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we are joined by Daniel Den, the co-creator of the X Factor Effect methodology and author of the book "Ideas That Influence." We met Daniel at Podfest earlier this year and he was excited to send us each a mysterious box. When we got opened it, it was a guided experience that almost felt like an escape room...

(Previously Released Episode) On this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara's own story. At Podcast Movement 2021 in Nashville, Sara stalked the host of Stacking Benjamins and accidentally got herself booked on the show to tell the story of the time she got...

Welcome back to Branded: your comprehensive guide to creative branding. Networking is something we know we need to do, but how can we do it well? In this episode, we're sharing a few tips for networking in social and professional settings so you can grow your brand. We talk about our own experiences networking (both positive and negative) and the more memorable mistakes we've made over the years....

Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we're talking about one of our favorite ways to become a thought leader and grow your brand: guesting on podcasts. We're sharing some of our tips and tricks for being a great podcast guest that gets you invited back, including: Do your research on the show and audience before you pitch and make sure you're...

Welcome back to Branded: your comprehensive guide to creative branding. We're going back to the basics in this episode and taking the first steps to establishing a personal brand. In this episode, we'll walk you through a simple yet impactful exercise that can help you uncover key aspects of your brand. Grab a notebook for this episode so you can write down your answers, and listen to Sara and Lar...

Welcome back to Branded: your comprehensive guide to creative branding. We just got back from presenting at a two-day public speaking workshop, so what better topic to focus on than that--public speaking? Public speaking is a great way to establish yourself as a thought leader and build a brand in your industry, but it can be difficult and intimidating to get started. We're sharing our very differ...

Welcome back to Branded: your comprehensive guide to creative branding. Before we get into today's topic, we have a special announcement: Branded is now officially an LLC! Check out our new website at www.workwithbranded.com to see all the great branding and podcasting services we have to offer. Now, on today's episode, we're revisiting the topic of publishing and how impactful writing a book can...

Welcome back to Branded: your comprehensive guide to creative branding. We've touched on this topic before, but today we're diving all the way in on business cards. After Podfest left us with dozens of business cards, we couldn't ignore the mistakes we saw a lot of people making, so we're talking about what makes a good business card, tips for designing impactful cards, and a few common mistakes y...

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks! Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend you...

Welcome back to Branded: your comprehensive guide to creative branding. We just got back from the Podfest Multimedia Expo's 10th anniversary event and there is so much to talk about. We gave y'all a sneak peek into what our booth was going to be in an earlier episode, and now we're able to share how successful it was and what we saw from some of the other expo hall exhibitors. The most important e...

Welcome back to Branded: your comprehensive guide to creative branding. On this episode, we're answering a single question: is it worth it? As business owners, we spend a lot of money on tools, subscriptions, and services we think will be a game changer for our businesses, but often they fall flat and we're stuck with the bill. Now, we're looking at a few of the things we've recently paid for and...

Welcome back to Branded: your comprehensive guide to creative branding. We are only two days away from Podfest and have been planning non-stop for the event for weeks. This year, Branded will have a booth in the expo hall for the first time and we're so excited to turn our space into an experience. As we get ready, we're sharing insights from our past expo hall experiences, the plan for this event...

Welcome back to another episode of Branded, your comprehensive guide to creative branding. In this episode, Larry and Sara are talking about publishing a book as a tool for building your brand. Both of us are writing books (Larry's is now available!), and our reasons, approaches, and goals are incredibly different. Larry launched his new book launch in record time using AI to expedite the writing...

On this episode of Branded, we are joining by content creation royalty, the one and only Philip Taylor. Also known as PT, he is a Certified Public Accountant turned content creator and the man behind the annual FinCon Expo (a Branded favorite). With the start of a new year comes another year of paying our taxes, so PT is joining to share his tips and insights for entrepreneurs and content creators...

Welcome back to Branded and welcome to 2024! For our first episode of the new year, Sara and Larry are sharing the New Year's Resolutions they've set for themselves and how these goals will impact their brands. We're going public with our goals to hold ourselves accountable, sharing our plans to post more content, be more organized, and diversify the type of content we create. On top of that, we'r...

On this very merry episode of Branded, Larry and Sara are talking about holiday branding practices. There is a common theme of giving things away or offering deep discounts during Black Friday or Christmas, but we want to be careful about positioning our brands in a way that devalues what we offer. Sara shares her strategies for holiday messaging, like fun holiday graphics or themed lead generatio...

In this episode of Branded, Larry and Sara are begrudgingly talking about social media, discussing the importance of authenticity in brand representation. We talk about the voices in our heads that keep us from creating and sharing content and the necessity of showcasing the real you on social media. Authenticity is a common theme for this show, and Sara shares her recent experience at a financial...

On this episode of Branded, Larry Roberts and Sara Lohse explore the impact of feedback on personal branding. We're opening up about our experiences with getting feedback as public speakers, and how focusing on negative comments have sent us spiraling. We're talking about recent experiences at the AFCPE Symposium and industry networking events that brought up mostly positive feedback, but single n...

On this episode of Branded, Larry Roberts and Sara Lohse are going deeper than usual and talking about mind mapping. By creating a visual outline of your areas of expertise, services, and unique selling propositions, you can organize your thoughts and gain clarity on what your brand offers. We're talking about our own mind maps, how we created them, and walking you through the process. PLUS, you c...