Branded

In today's episode, Larry Roberts and Sara Lohse are joined by a very special guest, Gordon Firemark, known in the industry as the Podcast Lawyer. Gordon is here to share his expertise on the legalities around branding and podcasting, including intellectual property protection, trademarks, and copyrights. With artificial intelligence being a major topic right now, we're also talking about how inte...

Welcome to a very special episode of Branded! We're embracing the holidays in this episode and talking about the things we're thankful for that have shaped our careers, lives, and brands. We each share an experience, mentor, and piece of advice we've received, the impact it had, and why it stuck with us. As always, we're thankful for each of you for listening to the show and wish you all a very ha...

Welcome back to Branded, your comprehensive guide to creative branding. In today's episode, we dive deep into the essential journey of building your personal brand through what is known as the "Know, Like, Trust" process. This framework is vital not only for personal branding but also for thought leadership and sales. Join us as we explore how you can guide your audience through these crucial stag...

In this episode of Branded, Larry and Sara are talking about the challenges that introverted individuals face when trying to build a personal brand and become thought leaders. As introverts ourselves, we struggle just as much as anyone else when it comes to putting ourselves and our brands out into the world. This episode explores some of the discoveries we've made about ourselves and others throu...

We are back with another new episode of Branded after our short hiatus! On this episode of Branded, Larry and Sara are explaining the unfortunate medical events that had Larry missing out on a big speaking opportunity and how his strong personal brand shone through despite his absence. Plus, a recap of the FinCon event Sara attended the same week and a continuation of a discussion from the panel s...

Welcome back to Branded! Things are sounding a little different this week. Larry's been in and out of the hospital, so we're sending him positive vibes for a speedy recovery. In the meantime, we wanted to share one of our favorite past episodes that we often reference. It's all about building your brand, and even if you've heard it before, it's a great refresher. This episode talks about the eight...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we dive deep into the intriguing question: how do you know when it's time to initiate a rebrand? Larry and Sara open up this insightful discussion by sharing their experiences and strategies around rebranding, both from a corporate and personal branding perspective. Larry shares his own rebranding journey,...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the world of AI tools and how they can be leveraged to build and enhance your personal brand. We start off by discussing the intimidating nature of AI and how it's only been about a year since the AI revolution started impacting us all. Larry, having spent a lot of time understanding these tools,...

On this episode of Branded, we're recapping our recent experience on the PodFest PodTour and at the Spark Media Ignite Conference. Most importantly, we're talking about a lesson that one of our hosts (Larry) learned the hard way: lean into ideas that resonate with your audience even if they don't resonate with you. During the SPARK Media Conference, we experimented with an innovative approach to c...

In today's episode, our hosts Larry Roberts and Sara Lohse are joined by a very special guest, Christina Barsi, a podcasting and creativity coach. Barsi is here to talk about the power of podcasting in brand building and the rules we do or do not follow when we create something new. She shares insights on understanding fear, setting realistic expectations, and the fine line between coaching and th...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the real costs of creating a strong brand identity. Today, we're pulling back the curtain on our own experiences with logo design, branding strategies, and the critical importance of in-person networking. We are sharing six strategies for growing your brand on a budget so you can market yourself w...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into a topic that's universally frustrating for podcast guests and equally detrimental to podcast hosts: the dreaded "Tell us about yourself" question. We explore why this question is a sign of unpreparedness and how it can derail the value of a podcast episode. This discussion not only targets podcast...

On this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara's own story. At Podcast Movement 2021 in Nashville, Sara stalked the host of Stacking Benjamins and accidentally got herself booked on the show to tell the story of the time she got a tattoo of a penis while in...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're focusing on brand guidelines—one of the most critical aspects of ensuring your brand stays consistent and recognizable. We’ll break down the importance of fonts, visuals, logos, and even the tone of your speech as pivotal elements in crafting your brand’s identity. We were introduced to Red Hat, a new...

On this episode of Branded, Larry and Sara are joined by Joe Rubin to talk about how you can make your brand stand out by pushing the boundaries of creativity. Joe is one half of the duo behind MowPod, the leading podcast marketing agency, and has built his brand by doing things that make people remember him--like serving beer out of a toilet in an expo hall. Joe shares his journey in the world of...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we dive into a topic that resonates with many: imposter syndrome. We explore six different ways you can manage imposter syndrome while building your brand. Both of us have had our struggles with feeling like impostors, and today we share personal experiences and actionable tips to help you overcome these fe...

On this episode of Branded, Larry and Sara are joined by Aleya Harris to talk about how our energy can impact our personal brand. Aleya Harris, a Bioenergetic Business Coach, combines energy healing with radically authentic business strategy to help entrepreneurs, executives, leadership teams, and thought leaders tell a new story. She is here to help us remember our own spark by looking inside our...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, your hosts Larry Roberts and Sara Lohse cover the importance of brand values and the guiding principles that underpin them. Brand values are more than just words on a page; they're the ethical foundation and the essence of what your brand stands for. They help shape your company's behavior, guide decision-maki...

We're doing things a little differently on this week's episode of the podcast! Hosts Larry Roberts and Sara Lohse each chose one of our own favorite brands whose values and missions align well with our own. We start with Sara's choice of Cards Against Humanity, a card game company whose branding verges on demarketing, but truly knows its audience and uses its platform to do good for the world. We...

Welcome back to Branded: your comprehensive guide to creative branding! In this episode, we dive deep into the world of social media branding, focusing on the emergent platform Threads alongside other established networks. Are you feeling overwhelmed by the need to establish your brand on multiple social media platforms? You're not alone! Sara Lohse and Larry Roberts break it all down for you, off...

On this episode of Branded, Larry and Sara are joined by our first-ever guest expert, Danielle Lewis. Danielle is a graphic designer who helps businesses and entrepreneurs create a cohesive brand look. We explore the evolution of graphic design and the importance of consistency when it comes to visual elements. Danielle emphasizes that a well-designed logo is like the cherry on top of a brand, but...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, Sara and Larry dive deep into the essence of brand building by breaking down the eight core components essential for crafting a strong, cohesive brand. With Sara’s expertise from her branding summits and Larry’s experience in market analysis, they provide listeners with a roadmap to understanding and implem...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode of Branded, Larry Roberts and Sara Lohse are discussing the essential topic of building your brand through networking. Networking can be a powerful tool for entrepreneurs and professionals looking to elevate their personal and business brands but often gets overlooked or misconstrued as mere socializing. Larry...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we’re tackling a topic that many aspiring podcasters have misconceptions about: making money from podcasting. There’s a pervasive belief that just starting a podcast will bring in loads of money right out of the gate. However, the reality is much more complex and requires a strategic approach towards building...

Welcome back to Branded: Your Comprehensive Guide to Creative Branding In today's episode, Larry Roberts and Sara Lohse dive deep into the intricate world of personal branding and the common pitfalls to avoid. Personal branding can be tricky, with many common mistakes that are easy to make but crucial to recognize and rectify. In this episode, Larry and Sara share insights from their own experienc...