Branded

Hi Branded friends! This is Sara Lohse popping back into your headphones to let y'all know that my brand new podcast dropped today! It's called My First Stage: How I Landed My First Speaking Gig (and What Happened Next). My First Stage shares the behind-the-scenes stories of how today’s professional speakers got their start, what it took to land that first gig, and how it shaped their business. Fr...

Welcome back to Branded: your comprehensive guide to creative branding. This week, we dove into a topic we’ve never fully tackled before: full funnel marketing—and how out-of-home advertising, specifically digital billboards, can play a bigger role in your brand-building than you might have imagined. To dig into this, we sat down with RJ Schultz, COO of Blip, an ad tech company making it radically...

Welcome back to Branded: your comprehensive guide to creative branding. Today, we dive into the world of brand hijacking, a phenomenon where brands encounter unexpected public perceptions or shifts that either propel them forward or challenge their core values. We'll share a real-time story involving Larry's own experience with this topic and explore other well-known brands that have faced similar...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're joined by an incredible guest, Philip Taylor, also known as PT, who is the founder of FinCon, a massive conference for financial creators. With his background as a CPA and his journey back into tax practice, PT offers invaluable insights into managing your brand from a financial standpoint, especially...

Welcome back to Branded: your comprehensive guide to creative branding. In this outside-the-box episode, we explore the world of agricultural branding. This might not be the first industry that comes to mind when you think about branding, but as we found out, it's deeply intertwined with the agricultural sector. We were thrilled to welcome two experts to the show: Dr. Autumn Pickett and Dr. Shea M...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we dive into the intriguing world of brand loyalty and explore how to transform brands into cultural phenomena with super fans. We'll examine the triumphs of major brands like Apple and personal brands like Taylor Swift, who have mastered this art seamlessly. We discuss the unique challenges smaller brands...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the fascinating process of writing and self-publishing a book. Both of us have embarked on our own book-writing journeys, and we’re eager to share our unique experiences and the tools that have made it possible. Our discussion ranges from utilizing AI like ChatGPT and other technological aids, to...

Welcome back to Branded: your comprehensive guide to creative branding. In today’s episode, Sara fumbled her way through a conversation with Daniel Goddard, a former actor known from his roles in shows like "Beastmaster" and "The Young and the Restless." Daniel has since transitioned into the digital marketing realm and now focuses on developing AI networking applications. We journey through Danie...

Welcome back to Branded: your comprehensive guide to creative branding. In this enlightening episode, we dive into the power of happiness and the crucial role it plays in personal fulfillment and professional branding. We are thrilled to welcome our guest, Matt O'Neill, a renowned happiness coach, author, and host of the popular podcast, Good Mood Revolution. Matt has touched the lives of over 100...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we're excited to welcome Will Greenblatt, a recovering child actor from Disney Channel turned entrepreneur, public speaking coach, and creative powerhouse. Starting his acting journey at just seven years old, Will has leveraged his experiences in acting, teaching, and entrepreneurship to co-found the OutLoud S...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we had an engaging conversation about a topic that’s essential for modern businesses—leveraging online advertising to drive growth. We decided to dive into the intricacies of Google Ads, a platform that’s often misunderstood or underutilized by many. Joining us is John Horn, a digital advertising expert with a...

Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we dive into the experience of being an introvert in the podcasting and creative branding space. While podcasting might seem inherently extroverted, many of us navigate it as introverts, using unique strategies to manage energy and interactions. We explore how introverts can comfortably and effectively expr...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the power of LinkedIn and uncover how it's not just a platform for job seekers but a dynamic social media network ideal for branding. We're joined by Melissa Cohen, a LinkedIn expert who transitioned from a flourishing fashion industry career to become a personal branding advocate and co-author of...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we have an exciting discussion focused on leveraging LinkedIn for personal branding and social selling strategies. Our special guest today is Liam Darmody, a personal brand and social selling strategist known for his expertise in helping entrepreneurs and executives build magnetic personal brands on LinkedIn....

Welcome back to Branded: your comprehensive guide to creative branding. On this episode, we dive deep into the intricacies of web design and SEO. We are thrilled to be joined by Roger Jorns, the founder of Reanimation Design, a web design and marketing company specializing in SEO and better website design. Roger brings a wealth of knowledge and experience in helping businesses get found on Google...

Welcome back to Branded: your comprehensive guide to creative branding. Today, Sara is joined by Tim Kalinowski, an award-winning brand and creative expert and the president of LORE. He’s someone who seamlessly blends creative vision with data-driven strategy for global campaigns. In this episode, we explore some pivotal shifts and trends in the branding landscape. From the early days of transitio...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we are not declaring our New Year's Resolutions. We are, however, setting goals for the coming months and wanted to share some of them with you. So, we're talking about the importance of finding the right organizational systems to boost efficiency and support business growth. We also explore various tools and...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we are thrilled to have Bernie DeSantis join us. Bernie is the owner of Insignia Training Partners and is known for his distinctive mustache. With over 20 years of experience in the field of leadership development training, he offers valuable insights into optimizing your presence in virtual spaces and mast...

Welcome back to Branded, your comprehensive guide to creative branding. In today’s episode, we have the pleasure of sitting down with Dan Grech, founder and CEO of BizHack Academy and Pulitzer Prize winner. Dan has a rich background as a journalist, entrepreneur, and educator, and he brings a wealth of knowledge about the intersection of storytelling, AI, and business growth. He's joining us to ex...

Welcome back to Branded: your go-to podcast for all things personal growth and leadership development. In this episode, we dive into the fascinating world of leadership with our guest, Noelle Labrie. Noelle is a leadership expert who's not just known for her incredible insights in the restaurant and hospitality industry, but also for her unique streak of running at least a mile every day for over...

Welcome back to Branded: your comprehensive guide to authentic and ethical branding. In today's episode, we tackle some critical conversations about the ethics of social proof and testimonials in marketing. We dive deep into the importance of honest communication, consumer awareness, and the impact of emotional marketing. We're joined by Stacy Eleczko, a talented website copywriter and brand messa...

Welcome back to Branded: your comprehensive guide to creative branding. In this festive episode, we’re celebrating Thanksgiving by talking about what we’re thankful for in our professional and personal journeys, reflecting on the experiences, people, and advice that have significantly influenced our lives and careers. From learning the ropes of our respective industries to cherishing the mentors a...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're joined by Ashley Beck Cuellar, a sales coach who has found her niche on LinkedIn, and by Larry for half the episode because his power went out while recording. We cover a lot in this episode (we're sorry, it's an unfocused one), including why and how companies should encourage their employees to build...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're opening up about a topic that often gets swept under the rug but is crucial for anyone looking to establish a strong personal brand—mistakes. We all make them, and those missteps can often feel isolating. Today, we're admitting to the various mistakes we've made and continue to make while building our...

Welcome back to Branded: your comprehensive guide to creative branding. Today's episode is all about mastering the art of building a brand without breaking the bank. For many small businesses and entrepreneurs, extensive marketing budgets are out of reach, so we're diving deep into strategies that prioritize both your financial and time investments. This episode is jam-packed with practical insigh...