Branded

Welcome back to Branded: your comprehensive guide to creative branding. We've been traveling a lot lately so thank you for bearing with us as we released old episodes. But we're back! And on this long-overdue new episode, we pivot to an essential topic for podcast hosts and creators—leveraging your podcast to gain brand deals and sponsorships. Whether you are a seasoned podcaster or just starting,...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode we dive into the world of personal branding with a special guest who knows how to make waves both in email marketing and reality TV – the amazing Liz Wilcox. Liz generously shares her unique approach to branding that involves embracing authenticity and maintaining an engaging, semi-professional persona, which h...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we take a humorous yet insightful dive into a phenomenon that all too many of us have experienced—being "pitch slapped." We clarify what it means to be pitch slapped, share our personal frustrations, and offer a more effective alternative on how to build genuine connections without coming off as aggressive or...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the fascinating rise and scandalous fall of Brian Johnson, better known as the Liver King. If the name doesn’t ring a bell, no worries—Sara wasn't familiar with him either. Larry and Sara explore how Liver King crafted a wildly successful yet deeply flawed personal brand based on a primal lifestyl...

Welcome back to Branded: your go-to source for insights into creative branding. In today's episode, we're talking about creating and leveraging video content for the B2B space with Chris Weiher, the owner of Cleaver Creative. With a rich background in film and video production, Chris offers a wealth of knowledge on making impactful B2B content, engaging audiences, and building personal brands. Chr...

Welcome back to Branded: your comprehensive guide to creative branding. In today’s episode, we dive into the fascinating world of curiosity and how it can shape brand messaging. With us is Emily Aborn, a seasoned copywriter, speaker, and host of the "Content with Character" podcast. Emily brings her unique insights on infusing personality into content and the strategic role of curiosity in engagin...

Welcome back to Branded: your comprehensive guide to creative branding. Today, we’re diving deep into the art of pitching to podcasts. Whether you're an aspiring guest or a seasoned pro, learning how to pitch effectively is crucial for getting your story heard and providing value to the audience. We’ve received a lot of pitches for our show—some great, many not so great. So, we wanted to take this...

Welcome back to Branded: your comprehensive guide to creative branding. Today, we have an exciting episode lined up as we dive into the world of public relations and branding with our special guest, Aquila Mendez Valdez, Founder and CEO of Haute in Texas, a dynamic PR marketing agency. We’re thrilled to talk about various facets of PR, from common misconceptions to practical advice for businesses....

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the powerful realm of blogging with our fantastic guest, Jon Clemence. We explore the ins and outs of transforming blogs into client magnets and vital tools for business growth. We’re thrilled to have Jon Clemence with us, a seasoned blogger and the founder of Cedar Press Proofreading. Jon has an...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we're diving deep into personal branding and how unique elements can transform your visibility and career trajectory--even if entrepreneurship isn't in your plan. We’re joined by Dave Polykoff, an expert in startups and branding, who has worked with several big names in the industry like Brand.com, Presto Medi...

Welcome back to Branded: your comprehensive guide to creative branding. We're excited about today's episode where we dive deep into content accessibility and the innovative Brain Bump app. Our special guest today is Mark Herschberg, the author of "The Career Toolkit Essential Skills for Success" and the creator of the Brain Bump app. Mark gives us a fascinating overview of content delivery in a di...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we thought we’d shift gears and dive into an essential topic that's foundational to every successful business: exceptional customer service. We decided to make this a solo-ish episode, just the two of us, Sara and Larry, sharing insights and a personal story that underscores the impact of outstanding customer...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we're going online to talk about website strategy, personal branding, and SEO with our special guest, James Hipkin. James is an expert in websites and SEO, and he brings a wealth of knowledge to today's discussion. We cover why small business owners need to be selective about their SEO efforts, the importance...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we are delighted to welcome Andrea Johnson, a transformational leadership coach and host of the podcast Stand Tall and Own It. We're talking about understanding people, respecting others’ perspectives, and the powerful impact of intrinsic core values on personal and professional branding. Andrea joins us to sh...

Welcome back to Branded: your comprehensive guide to creative branding. This episode is our first-ever interview with two guests, and despite some talking over each other, it is jam packed with value. We dive deep into the world of personal branding, social media dynamics, and the relentless pursuit of self-improvement. We are thrilled to welcome Kevin Palmieri and Alan Lazaros, the minds behind t...

Welcome back to Branded: your comprehensive guide to creative branding. This episode dives into the intricacies of strategic press releases and how they can significantly impact your brand and business. We’re joined by Mickie Kennedy, an expert in helping businesses with press releases and the founder of eReleases.com. Mickie’s insights shed light on the challenges PR firms face today, how earned...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're talking about the downsides of founder-led sales and how deep specialization can help scale your business with our guest, Corey Quinn. Corey shared invaluable insights that any founder or business leader can apply as they navigate the challenging transition from a founder-centric sales approach to a m...

Welcome back to Branded, your comprehensive guide to creative branding. In this episode, we’re diving deep into the world of social media. For better or worse, social media is an essential tool for any brand today, and we’ll be sharing our experiences, challenges, and some best practices we’ve picked up along the way. We’ll be keeping it real and relatable by discussing our own struggles with main...

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're celebrating our one year anniversary and reflecting on the journey we've had! From our first episode to where we are now, we've seen tremendous growth, not only in ourselves but also in the branding strategies and insights we've shared with you. We launched in June, and though we’re a bit late for our...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive deep into the world of creative marketing strategies and branding with our very special guest, Sunny Dublick, a marketing strategist and taco enthusiast. Sunny has brilliantly grown her business through word-of-mouth referrals and by designing marketing plans that truly resonate with customers' prefere...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we're diving deep into the world of logo design and the importance of understanding the psychological elements that make your brand stand out. We will touch on everything from fonts and shapes to the powerful effects of color on human perception. We're looking at what makes a logo not just visually appealing,...

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the fascinating rise and fall of a social media sensation known as the Liver King. While Sara learns about Liver King for the first time, Larry breaks down Liver King's journey from obscurity to a massive online following, built on a rather dubious premise. We'll explore the marketing scheme that...

Welcome back to Branded: your comprehensive guide to creative branding. For today's episode, we're going back to the basics and talking about the top mistakes we see people make when building their personal brand. First, there's a common misconception that building a successful brand is a quick process. We’ve seen it firsthand; it’s anything but quick and easy. Today, we’re here to shed light on t...

Welcome back to Branded: your comprehensive guide to creative branding. Today, we have a special guest on the show, John Svedese, who brings a unique perspective on personal branding and content creation. Our conversation with John covers the power of short-form videos, the impact of attention spans on long-form content, and the evolving landscape of digital media consumption. We kick things off b...

Welcome back to Branded: your comprehensive guide to creative branding. Today's episode is a continuation of last week's AI conversation as technology is changing daily. We're talking about the rapid advancements of AI technology and how they impact branding strategies. While we touch upon AI advancements such as the latest Chat GPT update, our primary focus is on how brands can maintain control a...