Brand Your Passion

We already know that branding helps you to stand out, show up and share your best self. When it comes to YouTube, showing up as the best, most amazing and compelling version of yourself is what’s going to make people stick around on your channel.  This week, I’m taking all my experience in branding and YouTube to be your guide in why and how you should brand your YouTube channel so you can get you...

This week on the Brand Your Passion podcast, I was joined by the queen of colour, master of all things pattern, and a multi-creative, the incredible Evie Kemp.  Evie is an artist, a designer, an interior designer, a colour addict and a maximalist. Basically, if she can put a pattern on it, she will!  In this amazing episode, we talk about how to find your way as a multi-creative, the many forms of...

As creatives, ultimately we want to get our work sold. Well, one of the great ways to do that is with a market stall.  You want to be the stall that everybody wants to come and look at, so let’s talk about how you can do that by making sure your market stall is on-brand, aligned, and turning those browsers into buyers!   Read the accompanying blog post at https://www.makerandmoxie.nz/blog   Timest...

A big part of your brand is your name - so how do you know when it might be time to change it?  Changing brand names is a hot topic here at Maker & Moxie right now, which is my own freshly-launched name! It’s something that comes up for most of us one way or another, whether you’ve changed your name before, thought about changing it, or figure that you probably will one day down the line.  Whateve...

This week on the Brand Your Passion podcast, I was joined by Amie Finlayson, an online business strategist, the CEO of Ultraviolet MKTG, a marketing automation agency, and my biz BFF!  Today, we’ve got a twist for you - Amie is going to be interviewing me! There have been all sorts of exciting updates happening behind the scenes here at newly-named Maker & Moxie, so who better than the incredible...

When it comes to social media, it can feel like there’s a lot of pressure to be on all the platforms all the time. Not only is that really overwhelming, it’s also not a good use of your time and resources!  The most effective way to build your brand’s social media presence is to have a really strong presence on one or two of the perfect places where your customers and clients are hanging out. Let’...

For so many of us as creatives, it’s your dream to put your work out there online, share it with the world and have people buy the product you’ve lovingly made with your amazing creativity. When someone does buy from you, it’s the best feeling in the world, so a lot of us either have an online store already or are dreaming of starting one!   Today, I’m giving you all the tips and tricks to start,...

This week on the Brand Your Passion podcast, I was joined by product designer and side hustle extraordinaire, Femke van Schoonhoven.  Femke is a full-time product designer who shares her journey and knowledge of product design through a variety of side projects, including her YouTube channel and podcast. Fem is passionate about taking the lessons from her own journey to inspire the next generation...

We all know how exciting it is to receive a package - one where the unboxing experience is amazing and you just want to share it with everyone.  Branding your packaging can elevate the experience of your product so that when your customers receive it, they have an amazing brand experience when receiving the delivery, unboxing it and pulling out your amazing product.  I want to help you create that...

When we think about branding, we often think about websites, Instagram and logos, but branding is about so much more than that. Branding is about ALL of the experiences that someone has with your business and how they come together to create your brand’s reputation.  To make those experiences as positive as possible, I’m giving you a handy step-by-step guide to applying your brand across your enti...

This week on the Brand Your Passion podcast, I was joined by graphic designer, product designer, content creator and Twitch streamer, Kelly Jepsen, a.k.a. FPS_Kelly.  A designer by day and streamer by night, Kelly is a perfect example of not only building a career out of your passion, but building it into your hobbies and side-hustles too. Kelly takes his experience and knowledge of design and bal...

When you’re building a brand as an individual creative, you have the freedom to build it in a way that you love and want to share with the world. The more that you share your brand, the more your audience will love it too.  Being able to build a personal brand that gives you energy and makes you want to shout about it from the rooftops is the ultimate goal. So how do we do that?   Timestamps Intro...

As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do.   When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it’s your...

This week on the Brand Your Passion podcast, I was joined by artist, illustrator and Twitch streamer, Pepper Raccoon.     Pepper is a digital and ink illustrator who creates original artwork and merch for sale on her online store, as well as running a commercial consultancy for illustration. Pepper believes that art should be accessible for everyone, and streaming her art on Twitch is one of the c...

Comparing your brand to others can be really easy on social media - especially when there are so many other amazing and talented creatives out there!  But as Theodore Roosevelt once said, “Comparison is the thief of joy.” Making these comparisons is a slippery slope if it stops you from experiencing the joy of creating.  You want to be excited about your own creations as well as other people’s suc...

Designing your own graphics is easy if you are a designer or have some design experience, but if not, it can be a challenge to take that on. But although it’s sometimes a necessity, it doesn’t need to stop you from putting your work into the world and sharing your content with your audience. Whether you feel confident designing or not, I’ve got some tips to help you design graphics for your own br...

This week on the Brand Your Passion podcast, I was joined by writer, designer, educator, artist, brand consultant and host of the podcast Design Matters, Debbie Millman! Debbie is a branding expert and creative, and has been named “one of the most creative people in business” by Fast Company, as well as “one of the most influential designers working today” by Graphic Design USA. In this amazing ep...

When it comes to brand strategy, a vision statement is often seen as the holy grail, part of the winning trifecta of vision, mission, and values.  Your vision is the north star of your brand that guides everything that you do and is there to help you take your business forward. But how do you write one, and what makes it effective? Ready to write your own vision? Vision Statements for Creatives wi...

As creatives, we want to share our work with the world, but getting it out there can feel like an impossible task full of algorithms, audiences, and ads. It doesn’t have to be that way though. Creating engaging content can actually be full of celebration, community, and creativity – here’s how! Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me kno...

Getting a logo and making it perfect can be the most stressful part of building a brand identity for creators. This one design element is the thing that holds a lot of people back from starting their business, and stops them from sharing their work online.  If you’re ready to design an aligned and effective logo, it doesn’t need to be overwhelming. Let’s dive into this iconic part of the brand des...

From the colours that you use, to your font choices and beyond, the design elements that are included in your brand tell your story and appeal to your ideal audience.  Whether you’re working with a brand designer, or creating your own designs, building a brand identity for your small business is all about making sure that your vision is accurately and effectively reflected in your visuals.  Creati...

The thing I get asked the most about branding, is how to build and grow your brand on Instagram. So I’m here to answer that question today with some tried and true methods for attracting your ideal audience, increasing your engagement, and building your brand online, without losing your mind!  Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.make...

This week on the Brand Your Passion podcast, I was joined by Monique Floyd, AKA King Moe, brand photographer and creator of the best-selling course and movement, love your selfie! Monique is a photographer who does so much more than take photos. Moe gives women power, amplifies their voices, and plants seeds to empower through her work, and has recently transformed that work into a best-selling on...

Do you have some branding goals on your to-do list this year, but don’t know who you need to be hiring to make those goals happen? Is it a brand designer? Is it a brand coach?  Well, I started my career as a brand designer and now am a brand coach, so I’m here to clarify both for you! I’m here to tell you what a brand designer does, what a branding coach does, and how the frick you know which one...

It’s almost 2021! Now that we’ve reflected on 2020 and reviewed our brand over the last year, it’s time to look forward and plan how we’re gonna smash those big branding goals of yours this year!. In this week’s episode, I’m talking all about why you need to do a brand plan every year, what you need to plan, and how to plan it. Read the accompanying blog post at https://www.makerandmoxie.com/blog...