Brand Your Passion

Over the years, I've interviewed 20+ creatives on Brand Your Passion, worked with hundreds of other creatives, been a creative myself, a spent a lot of my time observing creatives that I love. What is it that makes their brand successful? What is it that ties them together? In this episode, I share the 10 things that successful artists have on lock so that we can all learn from the best and become...

There are lots of things that go into building a brand, from your brand strategy to your visuals to the way you share and grow your brand. But what’s the number one thing every brand needs? Where should you start? Let’s dive in and talk about it. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie  and let me know you're listening. And  sign up to the Moxie...

This week on the Brand Your Passion Podcast, I talk to Melbourne-based indie artist, Renata Paton. Renata, also known as GremRen, is all about fun creatures and punchy color palettes. You can see her messing around with paint pens, yarn, wood carving, and the list goes on. AKA, if it's vibrant and fun, she is in. In this episode, I talk to Renata all about her secrets and I find out how on earth s...

Okay, so you’ve got an opportunity. You’re going to be a guest on a podcast, or a speaker at an event, or your work is going to be featured in a magazine, for example. How do you make sure you’re making the most of that opportunity? In this week’s episode, we’re talking about 6 super practical things you can do to maximise your reach and grow your audience. ––––––––––––––––––––––– Read the accompa...

You already know that branding is important. You’ve got a tagline, your website looks great, and you’re creating kickass content that shares your work with the world. But how do you take your brand to the next level? One of the ways you can do it is with a consistent customer experience that wows your audience every damn time. In this episode we’re gonna go through the ultimate guide to making it...

Have you ever heard some things about branding and thought, “wait a minute, that can’t be right.” Or heard one person say one thing and one person say another, leaving you in the middle, just confused. Or maybe you’ve had some things in your mind about branding that have stopped you from taking action or making changes. Well that ends today. There are a BUNCH of myths about branding. I literally c...

This week on the Brand Your Passion Podcast, I talk to author and indie cartoonist-turned-creative business strategist, Jessica Abel. Jessica is the founder of Autonomous Creative and an accomplished author who’s published a number of comics and prose books, including Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life and Out on the Wire: The Storytelling Secrets of...

Are you ready to take your brand to the next level? If you are, you might be thinking, okay, I need to design a new website, or I've gotta start posting more on TikTok. But what if I told you that actually, the number one thing that you need to turn things up a notch before you do any of those other things is a clear brand? In this week's episode, we are gonna be talking about the nine reasons why...

We love a brand strategy document. It’s your go-to guide and reliable roadmap for your brand, a.k.a. the Holy Grail of documents. We’re massive advocates for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams.   But creating your brand strategy document is just step one. From there, it’s time to put all that magic into action. To do th...

We’re all here to connect with the wonderful, magical clients and customers of our dreams. But how do we pinpoint exactly who the heck they are?  If you’re ready to know exactly who your ideal audience is, how to find them, and why that’s so important for connecting and selling to them, then read on because we’ve got all the goodies you need to know!   Read the accompanying blog post at https://ww...

This week on the Brand Your Passion podcast, I was joined by an utterly incredible creative who makes the phrase ‘passion for fashion’ take on a whole new meaning, Whitney Manney.  Whitney is a fashion and textile designer from Kansas City with a BFA in Fibers and a desire to create art through her fashion - something she’s most definitely achieving with her independent label WHITNEYMANNEY. Creati...

When it comes to Twitch, there are so many elements of your channel that you can brand. So many, in fact, that you might be left wondering where the heck to start and what you should be designing.  We’re here to give you the cheat sheet on how to design and brand your Twitch channel so you can kick things off with a bang and attract your dream audience to come and hang out while you stream.   Read...

If you think about any story you've ever read or any movie you've ever watched, there are typical characters we encounter. There's the Hero, the Jester, the Wise Sage, and many more. We're familiar with these characters and intuitively understand who they are - and we can harness that very same power for your brand.  Say hello to brand archetypes! We're here to give you the 101 on what brand arche...

This week on the Brand Your Passion podcast, I was joined by personal stylist, Fashivly founder, talented TikTokker and writer, Ashlyn Greer.  Ashlyn has always had an undeniable passion for fashion, before she even knew what it really was, let alone that it could be a career! But even after finding her career in fashion, she knew that she could do what she loved AND create things that mattered an...

Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included. But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you want out of it, or it’s just not your cup of tea, there are plenty of other ways to connect with people and bring...

Building a brand takes a heck of a lot of work. It’s about choosing a name, creating a logo, building a reputation, growing an audience, and so much more.  It’s smart for you to want to protect that!  That’s where that tiny little ‘R’ icon comes in - a trademark. Having recently trademarked the Maker & Moxie name, we’re talking all about what a trademark is, why you would register one, and how to...

This week on the Brand Your Passion podcast, I was joined by two bold ‘n beautiful creatives, Roxy Prima and Phoebe Cornog - the co-founders, muralists and educators behind Pandr Design Co. After meeting and bonding over their love of art and lettering, Roxy and Phoebe realised they had met their creative soulmates. Lettering turned into murals, meetups turned into business coaching, and before th...

There’s nothing more frustrating than putting a heap of effort into your Instagram content and trying to share your work with the world - only to find you’re not getting the engagement you want. If you’ve been there, you’ll know it can have you tearing your hair out and wanting to give up altogether!  If you’ve been finding lately that your engagement isn’t what it used to be and you’re about read...

We love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, we’re giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!  Once you’ve got your brand strategy sorted, it’s time to get designing. Whether yo...

This week on the Brand Your Passion podcast, I was joined by documentary filmmaker and creative extraordinaire, Henry Thong.  Diving all-in on his passion at a young age, Henry produces short films, documentaries and web content about all kinds of different creators and artists - anyone he finds inspiring, really! His work has taken him from Adelaide, all around Australia and now the US capturing...

Ready to build and grow your brand and your incredible creative business in 2022? Then we’re ready to help! Today, we’re kicking things off with our top 6 recommended strategies to focus on this year so you can brand and market your business like the creative pro that you are.  We want to help you maximise your brand and give yourself the best possible opportunities to reach your people and make m...

The cameras are coming out here at Maker & Moxie! We are gearing up for our annual brand photoshoot and now that the picture-perfect planning is complete, we want to share with you why we’re doing this and what exactly that planning process looks like, so that you have all the tools in hand to plan your own brand photoshoot when the time comes.  Whether a brand photoshoot is on your horizon or not...

We all want to build an unforgettable brand identity for our business. But let’s be honest, not everybody has all the dollars in the world to spend on building their brand! That’s the reality of running a business - but the reality is also that that doesn’t have to stop you.  No matter where you’re at and what resources you have, you have the ability and opportunity to work on your brand, so let’s...

This week, we are talking all things Twitch. And if you’re wondering, “Huh? What are you on about?” then don’t worry - by the end of this, you’ll know all about what Twitch is, how you can use it to build your brand, and of course, why you might want to get your booty on there, either to try it for yourself or check out all the other amazing content!  There are so many different ways to use Twitch...

I love email marketing. In fact, if you’ve subscribed to Brand Your Passion, you’ll know! As email marketing’s biggest fan, I’m here to talk about why and how you can use it in your own business.  You probably already know of email marketing from the brands you follow. You know the ones - it’s the information, sales, discounts and new releases that you just can’t resist. Well, that power isn’t jus...