Brand Your Passion

As creatives we all have dreams. But sometimes, it’s hard to move forward and turn them from dreams into reality. We sit there thinking about what we want, envisioning the future, looking at what other people are doing and wishing it could be us, but there are things stopping us from moving forward. So we keep dreaming. But at some point, it’s time to stop dreaming and start doing. If you're ready...

Okay so you’ve had a new idea. Now you’re wondering, do I need to start a whole new social media page for this? Let’s walk through the series of questions you can ask yourself to figure out if that’s the best strategy for you and your business or not. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie  and let me know you're listening. And  sign up to the M...

The best way to grow your brand and your business is the way that’s best for you. So one of the best things you can do for your business is get to know yourself. What lights you up? How do you best work? When do you work best? What makes things easier for you? When you understand these things, you can build a brand and business that works for you, and make sure everything you’re doing is as enjoya...

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever, all about how you can use your brand strategy. A brand strategy document is your go-to guide and reliable roadmap for your brand. I’m a massive advocate for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams. Your brand s...

Goals. You either love em or you hate em. Maybe you’ve set them before but it’s never really stuck. Or you’ve been so busy with your head down that you’ve never really come up for air to step back and set any. Well wherever you’re at, its actually super useful to set goals of some kind for your creative business. There are loads of ways you can do it, you just need to find the one that works for y...

Whether good or bad, we all have habits. Usually they’re to do with our self-care: things like going to the gym, journalling, or doing your skincare. But habits can apply elsewhere in your life too, including in your brand. Just like getting in the habit of moving your body will help you in so many ways, getting in the habit of working on your brand will help your business in so many ways too. So...

Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others. Over the past three years I’ve interviewed so many amazing professional creatives about their journeys and asked a bunch of them what the biggest...

Creating content can be difficult enough on its own, but creating content that actually speaks to your ideal audience is a step further. But that’s what makes the biggest difference when it comes to building an engaged community and growing your audience! There’s no point in posting for the sake of posting - we want to make sure we’re posting stuff that our audience is going to enjoy and engage wi...

We’ve all experienced that horrifying moment when someone asks the dreaded question…”so what do you do” Panic sets in, thoughts fly like mad around your brain, and before you know it, a jumble of words are pouring out of your mouth. But it doesn’t have to be like that. In this episode, I’ll tell you how to perfect the elevator pitch for your creative business. ––––––––––––––––––––––– Read the acco...

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever! In this one,  I talk to Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours. She has spoken at Vi...

Do you ever feel like you’re not getting anywhere in your business, or you’re not sure what to do next? It’s probably because you don’t know where you are at right now and what you need to do to get to where you want to go. In this episode we’re going to talk about the essential metrics that creatives need to be tracking to keep things on track! ––––––––––––––––––––––– Download the free Notion Bra...

Do you want to grow your audience and increase your sales? Well you need more people to know who you are. That, is visibility. And to get more visibility for your creative business, you need a strategy for making it happen. Let’s talk about how. ––––––––––––––––––––––– Get the Brand Strategy Kit for Creators Join ConvertKit’s Creator Network (*Affiliate link) ––––––––––––––––––––––– Read the accom...

So you've been working on your flash new brand. You've got a new logo, snazzy photos, updated packaging, and brand assets that are set to wow. But how do you share that with the world to make sure that everybody gets as hyped as you are? Well, I'm going to tell you all about it in today's episode where I walk you through 10 steps to successfully launch a rebrand for your creative business. Let's d...

This week on the Brand Your Passion Podcast, I talk to QueerlyBee. Bee is a queer, autistic & disabled gaming & lifestyle creator that focuses on soft content designed to be good for co-existing and parallel play! They focus on co-working, the sims 4 and indie games and use these things to facilitate conversation about things they’re passionate about. In this episode, I talk to Bee all about creat...

There are a few things that make you stand out from the crowd when it comes to your brand. Obviously, there’s your design, but there’s also your brand voice. But what is your brand voice? What the hell does that even mean? Can I tell you about what brand voice is and how the heck you can find yours and use it in your business? The answer is yes. Let's dive in. ––––––––––––––––––––––– Read the acco...

In this episode, come behind the scenes and get all the goss about my new program! I share everything from how I chose the name, how it works with my other services, and everything included in the program. Whether you want to learn about launching something new from someone who’s just done it, or are curious about whether this could be the perfect way for us to work together, then this episode’s g...

This week on the Brand Your Passion Podcast, I talk to Penelope Wickman, the creator behind Clammy Heart. Clammy Heart has 2 multi-needle and 2 single needle machines, and a team of 4 that works very hard to create apparel and package it with love and care. The work they create focuses on the simple joys that make life a little happier. Animals, fruits & vegetables, flowers & nature motifs; all wi...

Twenty NOIIIIINE. Yep, guess who’s 29?! This gal. I turned 29 a couple of days before this episode comes out, so i’m doing the classic thing of sharing 29 things I’ve learnt about running a creative business in my 29 years of existence. Let’s dive in! ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie  and let me know you're listening. And  sign up to the M...

Okay, so you’re ready to design your brand identity, or do a rebrand or refresh of what you’ve already got. What’s your first step? Drawing a logo? Choosing colours? Scrolling font options. While these things can super fun and exciting, you’re missing a vital step. Moodboards. Today I’m going to walk you through exactly how to curate a kickass moodboard for your own brand so you can design an inte...

All of us want to grow our brands and connect with our audience on a deeper level. And I’m guessing we all would love more sales, right? Well if that’s you, email marketing might be just what you need. But if you don’t do any email marketing in your business, or you’ve set up an email list but haven’t done much with it, I’m guessing you’re not super sure where to start and how to use it effectivel...

Are you ready to get someone else in to help you with your brand? If you are, how do you communicate it with them so that they understand what you're about and they can confidently implement things in a cohesive, consistent way? In this episode, we’re talking about exactly how you can communicate your brand to your contractors or employees or collaborators to keep things consistent no matter who’s...

Are you in the process of designing your brand identity? Are you maybe about to start doing that or maybe you're hiring someone to help you? Well, either way, I wanna make sure that you do it right so that you have an amazing, effective, efficient, kickass brand identity that does what it needs to do. So in this episode let's talk about the 12 mistakes to avoid when designing your brand identity....

This week on the Brand Your Passion Podcast, I talk to illustrator and game developer, Lucy Mutimer. Lucy is from Melbourne Australia. Her life, as she says, has a killer soundtrack and too much caffeine. She has made art for many places including Lumi Interactive, Vectorstorm, and Normal Wholesome. In this amazing episode, we talk about how to get clients early in your career, learning from other...

We all get stuck sometimes knowing what to post on social media. You really want people to know who you are, what you do, what you're all about, as well as obviously keeping them up to date with the products that you're releasing, the art that you're working on, and all the information that they need to know about where to find you and how to buy from you. But what can you post that will help you...

Lemon8, read CV, BeReal, Hive, Mastodon, Clubhouse. There are endless new platforms and features popping up every week - some stick around, others don’t - so how do you know which ones to jump on and invest time in, and which not to? In this episode, I’ll help you figure out which ones to focus on, which ones you can ditch, and how to go through that process. ––––––––––––––––––––––– Read the accom...