Brand Your Passion

As creatives, it can be so helpful to hear what other creatives have learnt in their journey. It makes us feel less alone, helps us see how other people navigate the things we're struggling with, and saves us from making those same mistakes ourselves. So when I interview artists and makers on this podcast, I always ask them the same question: What is the biggest lesson you've learnt about branding...

We've all been there – staring at that project or product that's consuming our time but just isn't delivering results. You know the one. Maybe it's that course that barely sells or the client work that drains your soul. The hardest part? Admitting it's time to let go, especially when you've already invested so much. In this episode, we’re talking about the key signs that it's time to let something...

What do you get when you cross retro vibes with ecological magic and throw in some seriously large paintbrushes? You get Kell Sunshine aka Kelly Spencer – and this conversation will leave you inspired to think bigger (literally). Kelly is a muralist, letterer, and illustrator from New Zealand who's spent 17 years creating vibrant work that celebrates the interconnectedness of all living beings. He...

You know that feeling when you keep seeing the same artist's work in every shop? That's exactly what happened during my recent holiday - I kept spotting the same distinctive ceramics everywhere I went. The work was so recognisable and impossible to ignore that I knew I had to track down the artist behind it. That artist is Sophie Holt, an artist and illustrator with a real love for clay. Born in N...

Every quarter, I love doing a Q&A episode where I answer questions from the Brand Your Passion Collective community. This one's full of real questions from creatives who are probably wondering about the same stuff you are. In this episode, I'm talking about how to market your creative business offline (yes, there's actually life beyond social media!), what gets me out of bed every morning, whe...

Want to know why I'm so passionate about what I do? Because it honestly breaks my heart seeing incredibly talented artists with jaw-dropping work getting absolutely SQUAT in return - no recognition, zero visibility, and sales that don't match their true worth. In today's episode, I'm showing you exactly how to transform your creative business from completely overlooked and undiscovered to totally...

When I ask artists what they struggle with the most, it's almost always about social media - what to post that actually works, how to stand out in the noise, why someone would engage with their content over other creatives, and how to build a community of raving fans. Sound familiar? Today, we're going to talk about how to show up, stand out, and sell your work online with confidence, with somethi...

How many times have you put "write brand values," "update logo," or "redesign website" on your to-do list only to keep moving it to another day, another week, another month, and on and on until it's at the bottom of the list, or deleted altogether? This happens to the best of us. As creatives, we all have so many things on our minds and our to-do lists that it's easy to keep pushing something that...

Have you ever heard people tell you that you need your brand to be personal, and that your audience wants to know and connect with the person behind the brand? Sounds great in theory, right? But how do you know how personal to be? Should you be sharing what you had for breakfast even if it has nothing to do with your work? Or documenting every random thought that pops into your head? Where’s the l...

Want the inside scoop on what it takes to thrive as an artist and creative business owner for 20 years? In today’s episode, I have the AH-mazing Hayley King (AKA FLOX) on the show where she shares her amazing journey from street art beginnings to building a thriving creative business with hand painted commissions, large scale murals, and producing seasonal luxury bag and personal stationery collec...

Today, I've got a treat for you - I'm answering the exact questions you've been asking about building your creative brand. No fluff, just practical answers to your burning branding questions. In this episode, I'm tackling everything from what you genuinely need to launch your business (it's less than you think) to how to market consistently without playing chicken with burnout. These are real ques...

In this episode, we're revisiting a fan-favourite (episode 108) with the wonderfully unique Meg Lewis, who's rewriting the rules of what it means to build a creative career. Meg proves you don't have to choose just one path. As a designer, comedian, performer, and educator (yes, even a clown! 🤡), they've built an incredible brand by being fearlessly themselves. Their magnetic personality has attr...

Right now there are countless traumatic things happening around the world, multiple social media platforms are changing AGAIN, and our own lives have ups and downs every single day. We’re all just trying to keep up and keep going. Whether it’s things in your own life, your creative business, or the world, it can be easy to get overwhelmed by everything that’s going on. I know I’ve felt that, espec...

If the thought of planning your content for Q1 makes you want to hide under your desk and take a nap, this episode is for you. Today, we’re throwing out all those complicated content strategies that make you want to curl up in a ball, and instead, we’re creating a simple, sustainable plan that actually works for artists. No more overthinking, no more content overwhelm, no more feeling like you’re...

Ever found yourself responding to client messages at midnight? Or saying yes to a project that your gut is screaming no to? Or maybe you're feeling stretched thin trying to show up on every single platform? Here's what nobody tells you about building a creative brand - the stronger your boundaries, the stronger your business. In today's episode, I'm breaking down exactly how to set brand boundarie...

Feeling a bit uncomfortable with all those year-in-review posts showing up everywhere, filled with impressive numbers and massive launches? I totally get it. As artists and makers, our growth looks different – the real magic often happens in moments that don't fit neatly into a spreadsheet. In today's episode, I'm sharing a different approach to year-end reflection that will actually feel good and...

Oh my goodness, we did something totally different and SO exciting! For the very first time ever, Brand Your Passion went LIVE and in-person, and it was absolutely incredible! I had the absolute pleasure of sitting down with two incredible artists - the amazing Pepper Raccoon and Emma Smith (you might know her as @steerIllustrations) for our very first live podcast recording. The atmosphere was el...

Ready to transform your brand from 'meh' to absolutely magnetic ? In this episode, I'm spilling all the details about my Brand Magic Blueprint - the exact framework I use to help artists and makers turn their passion into a brand people can't help but fall in love with! I'm breaking down the 8 magical modules that'll take you from scattered to strategic in just 90 days, from discovering your brand...

As an artist, maker and creative, do you wish you had a supportive community of fellow creatives by your side? You know those days when you're sitting alone in your studio, staring at your work, and wondering if anyone else in the whole wide world gets it? Those moments when you're second-guessing your prices, overthinking your latest design, or feeling totally stuck on how to grow your creative b...

Are you stuck in “learning mode” and not taking action? We all struggle with it from time to time: learning without doing because hey, learning is exciting! I get it. One of my core values is to never stop learning. But there comes a time when learning more isn’t helpful; instead, it’s action-taking that you need to be doing. In this episode, I’ll share 10 quick, actionable steps - each taking jus...

You know what I admire even more than a creative chasing their passion and launching a business? A creative who knows when to spot the signs that it’s time to hit pause - or even pull the plug - when their business isn’t serving them anymore and getting back to the basics of creating purely for the love of it. That’s the real magic! And in this episode, we’re talking about just that with my guest,...

It’s no secret that I love collaborating with other artists. Not only will you make new friends and connect with other creatives like you, but you will also be seen by a whole new audience and expand your reach! What’s not to love?! In this week’s episode, I’m diving into the wonderful world of collaborations. We’re talking about: 🎨 Why you should prioritise collaborations if you aren’t already...

Curious about what it takes to run a successful sticker club? Wonder no more! In today’s episode, we’re joined by the incredibly talented Itzel Islas, who’s here to spill what it's like running a successful sticker club and so much more! Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, California. Her work is inspired by Mexican cultur...

Ready to turn your brand strategy into a brand IDENTITY? (aka make your brand not only feel and sound good but look good too?!). This step is absolutely crucial for any artist or maker looking to grow your brand. In today’s episode, we’re diving into the process of transforming your brand strategy into a cohesive brand identity that attracts the right audience and reflects your brand personality,...

Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos . Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery.  In this episode, you're going to learn how to make art competitions worth your time, get some tip...