Brand Lover with Rachel Reiter

There’s no denying that the journey to motherhood and beyond is a life-changing experience. Personally, becoming a mother was the most pivotal moment of my entire life. Throw a business into the mix and it’s any wonder I fumbled through the identity shift quite clumsily! I adored chatting with Kate Vivian, coach and mentor for mums to support them to (re)discover their worth and give themselves pe...

Business cards may seem a little dated. Boring. Obsolete. An unnecessary expense… right?! If you’re thinking of daggy cards with cracks, ugly gloss coating and poor design… then yes, I tend to agree.   BUT … there is another way! I’m here to present my argument against the widespread opinion that business cards are no longer useful in conducting business in a digital age. In the era of QR cod...

Have you ever had a brilliant idea for an app? I know for a fact that many people do – but to have the tenacity to execute that idea is inspirational! But that’s exactly what Yvette Sitters has done to establish her much loved brand, Manage my Wedding. Yvette Sitters is a Gold Coast Mum and creator of Manage My Wedding, Australia’s #1 ranked App for wedding planning in the Apple App Store. Creatin...

Angela is a Life Coach and mentor for tweens, teens and women teaching all things 'Self-Love'. Her business Bloom Within offers live workshops, online programs, retreats and individual sessions, empowering you with the knowledge that you are enough exactly as you are. Angela's passion is helping you remove the layers and uncover the beauty that already lies within. During this episode, Angela and...

Kaylie is a certified Health and Wellness Coach specialising in integrative nutrition and a holistic approach to self-care and stress relief. She works closely with driven women all over the world to teach them how to build a foundation to flourish in life and health. Kaylie's own health journey began over three years ago, when she was diagnosed with an underactive thyroid. As Kaylie worked throug...

Recently a student inside my brand foundation course, Brand Alchemy expressed her fear of success. “What if my business is busier than I can handle?” “What if I can’t handle fast growth?” “How am I going to cope if I have too many clients?” Whilst a lot of us can understand the very real worry associated with not having ANY clients or customers come through our doors, the fear of success is equall...

You may have heard how establishing a brand personality can help you stand out, but how does it actually do that? I’m excited to share an excerpt from a live session I recently hosted on Instagram. My goal is to simplify brand language and show you how defining your brand personality can directly impact the confidence you have in marketing your business. And also influence the type of people you a...

Welcome to our final episode in our four part brand colour series! Whilst this topic may seem a little overwhelming or difficult to comprehend, I’m here to tell you that if you’re building a brand with longevity in mind, which you SHOULD if you are on a mission to cultivate a successful brand, then grab a pen! So far we’ve explored how not to and how to choose your brand colours. We’ve also touche...

Colour = power. Power to evoke feelings and emotions, conjure memories and ignite the senses. The exciting news is that the power of colour is available to YOU to help instil emotion into your brand… you just need a little know-how. 100% of purchase decisions are made with emotion. It makes sense then, that if your brand intentionally evokes specific, strategic emotions in your audience then they...

There’s no disputing the fact that brand colours increase brand recognition, evoke emotion and help communicate your brand personality. But the fear of getting it wrong often leaves new business owners in a state of indecision. Am I right?! Brand colours increase brand recognition by 80%, so it’s not surprising that there is so much pressure to get them right! Last week I shared the three biggest...

Welcome to my 4-part podcast series on one of my absolute favourite topics: brand colours! It pains me to see so many business owners get so STUCK when it comes to choosing colours that align well with their brand, so I’m excited to dive right in and help you find clarity to choose colours that infuse your brand with confidence. Today we’re discussing the three biggest mistakes new business owners...

Tune in for 3 of the biggest mistakes I see new business owners make over and over again… and it breaks my heart to see them do so because they’re unknowingly damaging the very brand they’re trying to build. I love seeing new businesses thrive, marketing their products or services with confidence, knowing they’re showing up in just the right way to attract the right people with ease. And I want th...

  Maggie Dmochowski is a mum of two, passionate baker and teacher of all things delicious. She started Adelaide Bakes in 2016 after the birth of her son because she wanted to teach the skills, techniques and recipes that she’d spent the previous 12 years perfecting. Maggie had no idea she would find her passion in teaching and mentoring bakers, but that’s exactly what she’s doing now! Her gre...

Tess is an Australian prep teacher devoted to holding little hands through the first year of school. She is the founder of The Readiness Club, where she is passionate about ensuring that little ones feel happy and confident when they start school. Tess creates Readiness Packs full of hands-on, colourful, and fun activities that mirror the first year of school. She also provides information to help...

The branding process is incredibly clarifying.  You establish pillars that not only define the boundaries for the culture of your brand, but light the way for the future.  Your dream evolves into a clear vision, which helps you to walk a straight and narrow path towards achieving it. However, this does not mean that you can’t be open to receive guidance or opportunities that might help y...

Do you get the heeby jeebies when it’s time to start selling your products or services? Does imposter syndrome creep in, and that   mean girl on your shoulder starts shouting that nobody is ever going to want what you’re selling?   You’re not alone my friend. Do you get embarrassed   when somebody asks to see your website?  Or do you feel nervous   at the idea of a discove...

If you told me five years ago where my business is now (who I’m serving, my pricing, the incredible projects I’ve had the pleasure of working on, the fact that I’m now teaching and mentoring, the hours I work and the lifestyle I LOVE) I would have rolled my eyes and rejected the idea.  Of course we all have big dreams and visions… but the difference between where you are right now and achievi...

Nobody is immune from disgruntled customers or clients, even if the complaints are minor. How you deal with them can have a profound impact not only on your own mindset and outlook, but also on the reputation of your brand. I'm sharing my six step process to managing customer complaints with integrity and alignment. Shake off your personal inhibitions and step into a place of integrity so that you...

This week I share how to handpick your professional line-up to help grow your aligned, authentic and impactful brand. If you're in business, you're building a brand. Whether you're intentional about it or not, it's happening, and your audience is forming opinions based on subliminal cues you're sharing with them.  Lovely lady, if you have big dreams, at some point, you'll need to invest in yo...

  A huge part of the branding process is   casting a clear-cut vision for the future of your brand.   A little bit of soul searching, scripting and decision making helps you establish your vision. However, before the vision, comes the dream. The spark. That little, annoying itch that will not go away. If you’re an entrepreneur, you know what I’m talking about! This episode will help...

Stephen Houraghan is a freelance designer turned brand strategist and the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast. He is also the owner of Iconic Fox Agency, providing brand strategy and creative services for global clients using his proprietary brand-building systems. Today he shares these systems, knowledge, and experience in business, branding and market...

The ultimate goal for any brand (no matter how big or small) is to cultivate a tribe of brand advocates. These are your most loyal purchasers who sing your praise and shout your brand name from the rooftops with no hesitation or inhibitions; who line up from the wee hours of the morning to be the first to grab your product releases and aren’t shy about telling the world about it. This may seem an...

No matter how good your product or service is, or how finely tuned it is, or how incredibly pretty it is… 90% of business is sales and marketing. Ever wonder why so many small businesses fail? This is it. Brilliant marketing drives sales. Half-hearted marketing = business failure. Why? Because a) nobody is seeing your product or service or b)   the right people   aren’t seeing your produ...

Rachel is an SEO copywriter for small business big on conscience. She gets you seen online with naturally written words sprinkled with SEO.   Rach is a heart-led mama of three who likes to hide from the chaos in the pantry – preferably while eating secret chocolate (I feel seen). She follows her instinct and faces discomfort head on by embracing it for growth.  Rachel writes copy th...

Good vs Bad Branding Have you ever judged another business’ branding? Subconsciously, we are always judging, assessing and processing the messages we receive, whether they are visual, verbal or subliminal. It’s how we differentiate one brand from another, and figure out whether or not what they’re offering is right for us. But when it comes to your own brand, how do you know if what you’re cu...