Brand Lover with Rachel Reiter

Your logo is the face of your business. It’s a unique, attention-demanding symbol that your audience will identify with your brand. With strategic design, your logo can have a profound impact on how people perceive and remember your brand. In this episode, we're going to dive into the nitty-gritty of how a logo can help your business stand out, how to avoid copycats, and how to approach the design...

In an unpredictable market, it's easy to feel like you're swimming upstream without a paddle. With consumers' preferences and behaviours constantly evolving, it's always essential to have a flexible approach to growing your brand. I’ve been chatting with quite a few of you who have recently had a considerable drop in sales. Obviously this is normal throughout all brand journeys, but the shift is s...

Let’s face it. There are many things that contribute to feelings of dissatisfaction, unhappiness or disillusionment in business. Personal issues or challenges have a flow on effect to our moods, motivation levels and even the time we physically have to work on growing our business or even serving clients, customers, students or members. Anyone who says that the lines of business and personal life...

Vanya Insull (VJ Cooks) is a Kiwi food blogger who loves to inspire people to cook. Through her social media she loves to show easy recipes to create confidence in the kitchen. Vanya has grown her Facebook community to 135,000 followers and is a wealth of knowledge when it comes to growing your social platforms through community and viral content. In 2022, Vanya published her first recipe book, wi...

Have you ever sat in front of Canva, moving things around, swapping images from left to right, changing the size of your fonts, shifting your logo, deleting things only to add them back again… and then all of a sudden three hours has past?! I’m going to give you one of the best design hacks that I was taught very early in my university degree. It will save you time, and help you purge all of your...

I’m often asked for quick branding tips that small business owners can implement straight way. Mostly they’re expecting me to say something in relation to design. And while design is an important aspect in presenting your brand in a professional, appealing way, the question should be more like, “How can I design my brand strategically to send a clear, concise message that appeals to my ideal custo...

Sandra is an Agency CEO and Business Coach for six-figure female agency owners and established service providers. Her Scale without Sacrifice Formula helps you get out of the weeds and change your situation so you have more ease in the way you operate your business. But it didn’t start this way for Sandra. She is also the founder of an incredibly well known event agency in NZ, which she establishe...

Liv Morgan is a lover of life, mum of two, wife and the heart and soul behind the brand By Liv, known for making personality-popping earrings that bring joy to everyday moments. She is living proof that big dreams can come true, but takes a little bit of faith, an element of trust, everlasting endurance and self-belief. If you’re at the start of your journey in a handmade or product based business...

Rebranding can be a daunting prospect for any small business owner. Chances are, you’ve thought about it or even experienced it yourself. But how do you know if it’s actually time for a rebrand? Truthfully, by the time you are feeling the nudge to rebrand, it is already overdue. Listen or watch this episode to identify seven sure-fire reasons you need to rebrand… stat! Get a headstart on your rebr...

Emilia Cardillo is a commercial lawyer helping small businesses thrive by offering straight forward help without the legal jargon. I’ve worked with Emilia many times, she’s presented as a guest expert inside my branding membership, The Branding Hub and I love the way she is paving her own refreshing way forward in an highly stereotyped industry. Escaping the daily grind in favour of a comfy home o...

Fernanda Alberici is a Digital Marketing Strategist, Facebook Ads Expert, Speaker, and the founder of Fab Marketing, a digital marketing agency dedicated to supporting women in business. She works with service-based and e-commerce businesses who want to stand out online, attract a consistent influx of leads and customers, and grow a profitable business without burnout. In short, she helps small bu...

The age old question of the new business owner. And a completely valid one. “Rach, should I DIY my brand?!” You just started your business so you don’t have an awful lot of revenue to invest (if at all!). But on the other hand, you know how much impact a professional brand image would have on your business. Honestly, it’s a chicken or the egg scenario. Which comes first? Recently I’ve been asked t...

It’s every business owner’s worst nightmare. And something you never think will happen to you! Recently, however, there has been an increase in social accounts being hacked, credit card details being stolen, hackers holding accounts to ransom or simply going on a spending spree with stolen details from Facebook advertising accounts! Meet Trish Germain, ex-classic plant killer, passionate gift give...

A huge, heartfelt thank you for joining me on my podcast journey in 2022! Listen to this bonus episode for my reflections on the year that has been, and what you can look forward to in 2023. Brand Lover will be taking a festive break and will return Monday 23 January. If you’ve enjoyed listening to Brand Lover this year, please review the podcast wherever you listen so that we can continue to spre...

In a world where social media has become tricky to attract attention, let alone all of the hacking stories circulating lately, if there’s ONE THING you should focus on growing in 2023, it’s your email list. I asked my email marketing guru friend Yael Keon to share her insightful tips on how to cultivate an engaged, profitable email list in 2023. During this week's episode of Brand Lover, we discus...

Sandra Chau, a creative director and stylist. She specialises in teaching entrepreneurs   how to grow their online brands and increase their profit using visual strategy . Known and respected for her minimalist design aesthetic, Sandra takes a thoughtful and intentional approach to design and   connect brands to their customers by elevating their visuals in new and exciting ways.&nb...

Jane Brereton is the creator, painter and self confessed paint addict and founder of her much loved brand, Plain Jane. She is on a mission to help women find the confidence and joy to express their individual style and creativity through paint, and create uniquely artful furniture and homes that they love. I first met Jane when she was at a crossroads in her business. She was seeking clarity in he...

Faith plays an integral role in any kind of development or growth. Anything scary that stretches us out of our comfort zone is usually fuelled by faith.  The very definition of faith is believing in the unseen. Faith is what facilitates hope. Without hope, we have nothing to strive towards. When you started your business, you believed it would be successful, otherwise why would you have taken...

Once you have your brand foundations and a beautifully designed brand identity in place, the next step is to build a stunning website. But it doesn’t stop there. You need eyeballs on your site to gain traction, grow your brand and most importantly, make sales! If you’re serious about your business growth, you should always be open to new and creative ways to drive traffic to your website. And that...

Lisa Byrne is an internationally award-winning marketer, course creator, podcaster and mentor with over 21 years of experience in marketing. Lisa teaches female product-based business owners how to focus on the right things instead of doing all the things. I love Lisa’s ethos and resonate so deeply with her desire to teach women in e-commerce businesses to create and implement a marketing strategy...

You’re a quiet soul, perhaps a homebody. You started your business out of passion. Whether that was passion to use your skills and knowledge for a specific purpose, or perhaps out of the desire to have a more flexible lifestyle. But then… all of a sudden you’re thrust into the foreign world of marketing. You need to stand out to attract customers. But standing out goes against every fibre of your...

Zara has built her business, The Play Card Co with blood, sweat and tears over the past 12 months, into a thriving brand with a passionate, loyal fan base. An ex-primary school teacher and mum of two, Zara is a self-confessed grown-up child addicted to play. While play is something that seems ingrained in her, she realised when she had her own children that it doesn’t come naturally to everyone. Z...

You may have heard of the dreaded feast or famine in business, and maybe quiet periods scare you. But what if I told you that it’s a perfectly normal phenomenon? In my experience, it’s perfectly natural (and expected) to have a natural ebb and flow in sales and enquiries. It simply makes sense. Because our environment (and the marketplace) is impacted by all kinds of seasons. Everything has a butt...

When you first got the idea to start your business, I’ll bet you didn’t expect marketing to feel so intrusive, did you? Neither did I. When I re-entered the marketing world in 2017, I’d taken almost three years off to concentrate on my family. Rewind to 2007 when I initially launched my first business… the first thing I did was call the Yellow Pages to submit a free advertisement. Nobody needed to...

Do you ever find yourself overwhelmed by piles of toys, ‘mess’ and evidence of ‘real life’ in your home? Do you find it difficult to focus when your desk or workspace feels disorganised? Does clutter affect your mood? Lovely, you are not alone. Let me introduce you to Dr Aparna Chari Sundar from Global Mindful Journey. A Home Organising consultant trained by Marie Kondo, Dr Aparna is also a parent...