Brand Lover with Rachel Reiter

As we start to wind down for 2023, it’s time to reflect on the year that has been and what lies ahead. I know it’s been a weird year for a lot of brands. We have seen businesses closing their doors. Perhaps even ones we thought were doing so well. And this is disconcerting in itself. But that doesn’t mean it has to happen to YOU.. Perhaps you made plans or dreamt up big lofty goals at the beginnin...

I've witnessed first-hand how easy it is for female business owners to drift off-course and succumb to influences that detract from their true purpose. This inevitably leads to burn-out, disillusionment and unrealistic expectations. Sound familiar? Every year, without fail, I have conversations with female business owners. They’re running businesses from home, marketing online, juggling the care o...

What better way to celebrate 100 EPISODES of Brand Lover with Rachel Reiter than to sit down with my very own podcast editor/manager and overall business support sidekick, Monique Felder – Kajabi Weapon?! She’s crafting her own narrative, meticulously penning each page, and embracing the journey wholeheartedly. Monique Felder - Kajabi Weapon has established a stellar reputation for assisting and e...

Confession time. I wasn’t going to record a podcast this week. I ran out of time. I’m low on energy. I have had meetings and clients to serve. I’ve been escorting my girls to sporting events, music commitments and extra school things. The puppy has been particularly naughty. Some might call these excuses. I call them life. Some say you need to make sacrifices to grow your business. But my question...

I chatted briefly on the podcast a couple of weeks ago about the impact that consumer behaviour has on the decisions of our potential clients to work with us or not. If you haven’t listened to that episode, go and catch it now. I touched on facing rejection in your business, and how adapting to change in general consumer behaviour can have a positive impact on the decision making process. Basicall...

I’ve made a HEAP of mistakes along my journey of 17 years as a business owner. I could probably fill an entire journal with them, and then some. Because I’m still making them. But without mistakes, there is no learning. And without learning, there is no growth. It’s painful, sure. But ain’t it the truth with anything in life?! Here’s the thing though. If you don’t make any kind of choice, or decis...

Have you ever felt completely rejected and disheartened by someone unfollowing your Instagram account, unsubscribing from your email list or declining a proposal to work with you? Me too lovely. It sucks! Honestly, this is one of the toughest things that heart aligned business owners have to wrap their heads around. Because fear of rejection is simply human nature. We all long to be accepted and l...

Have you ever felt physical nausea at the thought of posting a selfie or recording a video of yourself speaking to the camera for Instagram stories? Do you get sweaty palms at the idea of speaking into a microphone or simply pitching your business at a networking event? Lovely, you are not alone. And you don’t have to stay stuck with the fear of visibility forever! I’m so excited to share the chat...

Ever wondered what it means to trade mark your brand? Perhaps you’ve assumed your business is too small to worry about it? Maybe you assume you own the copyright to your brand assets and think that’s enough to protect you from copycats? If you’ve been nodding along, you’re going to love this episode. Let me introduce you to your small business Trade Marks Attorney, Lisa Win! After leaving her lega...

Dr Monica Devanand is an award winning Growth and Business Coach and Mentor at Dr Monica D R Coaching and Consulting and the founder of Grow Through Planner, a planner for Christian women. After more than ten years of working as a medical practitioner, she transitioned into Coaching and Consulting and has since built two successful businesses. During this episode Monica and I explore: How Monica t...

If you are ready to communicate your message effectively to capture the hearts of your dream customers, so you don’t have to bash your head against a brick wall every day… If you are ready to take control and become the master of your own brand , so you have a clear pathway ahead of you that leads to your true vision of success… Then lovely, let me guide you to create your very own, personality-pa...

If you are ready to   communicate your message effectively to   capture the hearts   of your   dream customers, so you don’t have to bash your head against a brick wall every day… If you are ready to take control and become the   master   of   your own brand , so you have a clear pathway ahead of you that leads to your true vision of success… Then lovely, let me...

Sarah Aktag is the Founder of Eliza Stock - a stock photography membership, offering unique stock images for busy female solopreneurs who are ready to elevate their brand and never run out of content. For almost a decade she ran a successful wedding photography business in Tasmania and moved to Melbourne in 2020 where she launched her product photography business. Since then she has launched sever...

Mel Daniels is a Content Strategist and Speaker who teaches and empowers women who want more from their business, how to use content in a powerful way. She gives them the confidence they need to become more visible, seen as an expert and take their business to the next level. During this episode Mel and I explore: Mel’s journey into business, and how she found her niche How she knew it was time to...

Sarah Cross is a product based business coach and wholesale queen. Sarah teaches creative women business owners how to build a scalable AND profitable million-dollar product business. During this episode Sarah and I explore: How Sarah’s entrepreneurial path began in her early 20s from her kitchen bench The mindset key she has called upon to summon the courage to consistently dive into the deep end...

Dani Rathman is the artist, creator and founder of Pawfect Love. Lovingly crafted keepsakes to cherish your honoured pets. It wasn’t long ago that Dani was creating all sorts of handmade trinkets with no ambition to build a sustainable brand. But all that changed when her creations began sparking interest with a very specific niche. These days, Dani’s business is booming beyond her expectations, a...

In case you’ve been living under a rock, or tucked away at a silent retreat in the Snowy Mountains… the new Threads social networking app in a nutshell, is Zuckerburg’s answer to Twitter. And if you’re anything like me, that means nothing to you. Because I’ve never been on Twitter. Personally I’m a bit old fashioned when it comes to social media and prefer to keep my distractions to a minimum. How...

It’s about time we have a heart to heart. Because I know there are many of you in our podcast community who either want to start a business, or you have a new idea to implement to GROW your business… but something is holding you back. I’m going to make this short and sweet. Because I want it to be clear that *something* is most likely either your ego, your circumstances, perfectionism or the natur...

Whether you’re service or product based, at some point price increase is inevitable, no matter how uncomfortable it feels! But it’s also a scary prospect! What if you scare people off? What if your customers dry up? Of course there is risk involved in doing anything that potentially disrupts or influences the flow of customers to your business, but if you leave it too late, there is also a chance...

Everybody knows you need a logo. No brainer, right? And obviously to even create a logo for your business you need a colour palette and at least one font. I mean… how hard can it be? Right? Riiiiight? But then, why do you feel like something is missing? Why do you feel like your brand graphics are boring, ho-hum, standard and decidedly mediocre? It’s because, my dear friend, there IS something mis...

When was the last time you checked in with your brand? Be honest with yourself. Because your brand is not just a set and forget kind of thing. It’s not a tick in the box and you’re done. If you’ve experienced a disconnect with your audience (for example, low engagement on social media, slower than usual enquiries or less website conversions), or you yourself have been feeling a little foggy or out...

It’s my turn to grace the interview chair! My beautiful friend Sandra Julian interviewed me a while ago on her podcast, Business Your Way. It was an insightful journey into how my own business has evolved incredibly over the past few years from branding studio to mentoring through a suite of digital products! It blows my mind how much my brand has evolved over the past few years, and even more so...

Jim Rohn famously said: "You are the average of the five people you spend the most time with." And it’s true. But in this episode, let’s explore this outside of the cliché. It’s not necessarily the actual people you’re spending time with that are influencing you, but their attitudes, mindset, actions, choices, behaviours, values and culture that make the difference. Let’s explore how you can proac...

Kate McDonald is an E-Commerce Coach and Product Launch Expert who has scaled multiple businesses to six figures with her signature launch strategies. She helps women turn their impactful products into lifelong profits using social media and organic marketing (that means no ads, ladies!) that doesn't feel sleazy. I loved chatting with Kate about her incredible 7 year journey in business. Here’s wh...

Imagine you're looking for a particular service provider. You start by doing some research online, maybe checking out a few different websites or social media accounts. As you learn more about the different options, you start to form an opinion and eventually make a decision about which business you want to engage with. In basic terms, this pathway is what’s called ‘the customer journey’. Enhancin...