Brand Lover with Rachel Reiter

In a world where the main gripe of online business owners is the battle to be noticed, it’s imperative to start thinking outside the box. Building a sought-after, lovable brand is a slow burn, not a viral shortcut. If you're ready to be more than ordinary and delight your audience instead of adding to the online noise, you're going to love this episode. We're talking about sensory branding. Sensor...

Words and visuals go together like cheese and Vegemite. Hand in hand, they paint a clear picture and weave a tale that should be as enticing as a steaming cup of tea on a cold, wintry day. So when I met Catherine James at a networking event recently, I knew I needed to share her story with you! A self-confessed word-lover from a tender age, Catherine was forced into a career pivot through the Covi...

Asking for feedback is crucial. Whether you’re validating a business idea, seeking a response to an idea or new concept, or simply conducting market research, feedback from the right (or wrong) people has the power to make or break you. I truly believe that words hold power. An uplifting, encouraging conversation can give you the confidence to step forward. A negative, sarcastic or harsh comment c...

Rebranding, whilst often the thing holding you back from reaching the next level in your business, can be a VERY daunting process. Because it’s not just about changing your logo or colour palette. It’s deeper than that. There’s a flow on effect. There’s the question of whether or not it will “work” for you or not. Rebranding is not simply about a visual update, it’s about evolving your brand to be...

Anything that can help boost brand confidence gets a bit tick from me. As small business owners, wives, mothers, and everything in between… our wardrobe or “sense of style” may be neglected. But we all know how a beautiful dress, a favourite lippy, or a flattering pair of jeans can impact how we feel on any particular day. So it makes perfect sense that discovering your unique personal style, and...

I’m not calling you lazy. Not really. But let’s be honest. All any business owner wants is to have as much impact as possible with as little effort as possible. It’s part of our human psyche. And if you’re new to business, you’re likely completely swamped with all of the things that go into starting a brand from the ground up. It costs money. It costs time. It even sometimes costs sleep, relations...

Tori Kopke is a Rural Business Coach combining proven strategies with a twist of innovation. She loves to help business owners find realistic and achievable growth solutions - especially businesses in the Aussie bush. Good old fashioned country values are a huge foundation for her business (she had me at “old fashioned”). I came across Tori recently on Threads, showcasing a little-known Instagram...

Hannah Willsmore is a Registered/Endorsed Midwife, IBCLC and award-winning childbirth educator. She is also the Founder of Held Midwifery - a private midwifery practice here in Adelaide, South Australia. Recently, Hannah and I worked together to bring her DIY brand into the future vision she has for her business, stemming from Hannah’s decision to shift from a personal brand to a business brand. D...

This is the age old question for service based business owners. The answer can feel a little foggy, and is highly dependent on your own business goals. There is no clear cut solution. So today I’m sharing the pros and cons of sharing your prices on your website, my experience after trying both options and ultimately, the main consideration you should be focusing on when making your final decision....

REMINDER:  Sign up for my free masterclass happening this Friday 3 May! 👉🏻  www.rachelreiter.com/designsecrets   With more and more business owners “wearing all the hats” in their businesses, including that of graphic designer… it’s important that you understand that designing for screen graphics (like website design, social media and email) verses designing for print require enti...

Most business owners think they have pinned down their target audience and what they want to be known for. But I guarantee even you can narrow down even further. The online market is at the point now where it is SO competitive, that your message has to be as clear as a pinpoint in order for your ideal customers to take notice. In order to avoid a vague, generalist, vanilla brand, you have no choic...

One of the biggest mindset hurdles you need to overcome if you know in your heart that a rebrand is on the cards… is the actual practical flow on effect of it all. You know when you WANT to do something, but you don’t know HOW to do it… it usually puts you off, right? So you either procrastinate, deleting it off your list, or constantly shoving it to the bottom. But all this is doing is either sta...

I don’t know if you’ve noticed, but it’s getting harder and harder to stand out online these days. Everybody is drinking from the same water fountain… as in… posting on social media to market their small business, using their website to either sell their wares or capture leads, and leaning into digital marketing vs traditional marketing in general. I’ve talked before about feeling like a small fis...

You know that feeling when nothing seems to be going your way? No matter what you try, or how hard you push, you feel like you’re constantly bashing your head against a brick wall? Honestly lovely, I’ve felt like this many times in my 16+ years of running a business. It’s frustrating to say the least. When you aren’t seeing the return for your marketing efforts, and all you’re seeing are dust bunn...

Elena Duggan won the hearts – and appetites – of people across the globe as the winner of MasterChef Australia season 8 in 2016. I remember it well. Ellie, as she’s affectionately known, is a childhood friend of mine so I was glued to the screen every night after my then 1-year-olds’ bedtimes! She has since established herself as an expert in healthy, inclusive cooking, providing regular content o...

Belinda Whelan is a Certified Health Coach specialising in helping women with Celiac disease to live a full and healthy life. Belinda works closely with women all over the world to teach them how not only live with celiac disease, but thrive doing it. She is the host of The Healthy Celiac Podcast and founder of the Ultimate Celiac System. During this episode Belinda and I chat about: Her journey t...

As mums in business, we seek freedom to live life in a way that is aligned with our values AND gives us flexibility to be present for our families. But here’s the thing. To get to a point in your business where you actually have the “balance” of these things pinned down takes a bit more than it appears on the surface. It has been a very long time since I’ve ever even contemplated that I might ever...

In the vast landscape of well-intentioned but largely unregulated business coaching, there exists a minefield of opinions when it comes to branding. For online business owners navigating the often daunting task of building their new brand, separating the good advice from the bad can be incredibly overwhelming. In an era where anyone with a laptop and access to Canva can claim to be a branding expe...

Pardon the cliché, but we all know that standing out in the crowd is essential to opening the floodgates to a seamless flow of dream customers, waving their wallets around begging you for more of your services or products. Goals, right?! But one of the biggest mistakes online business owners make is focusing on product quality and marketing strategies, leaving nothing left in their budget for thei...

Do you prefer quiet corners to crowded rooms full of chit chatting business owners? Me too, but referral marketing, affiliates and authentic connections are all back in abundance after the unspeakable blip on the radar (i.e. the Covid era). If you’re anything like me, you breathe a sigh of sweet relief if you can hide behind a computer or phone screen rather than face the daunting reality of any s...

When Karlie Plowman, aka Techno Bird, delivered a 10/10 training session inside my membership, The Branding Hub, I knew I had to get her in the poddy hot seat! Karlie is a seasoned professional in the field of website design and SEO, dedicated to supporting women in small business. With over 10 years of experience, Karlie has established herself as a leader in the industry, having worked with a di...

Hello and welcome to the first episode of 2024! I’m so excited to reconnect with you all, and what better way to start than by sharing my thoughts and insights on how to make your brand bolder, stronger and smarter this year! I’ll be sharing: My word of the year and how it applies to what I’m planning for this year Top things to avoid in 2024 How to genuinely stand out in the ever increasing crowd...

Something I love about this time of year, on top of all the beautiful festive moments and memories, is the opportunity to rest and reflect on the year that was, with a fresh new door opening to a new year just around the corner. I’m a traditionalist when it comes to setting goals. I know you can set them anytime, that the time of year really doesn’t matter, but a New year to me is like starting a...

Are you feeling the struggle to whip up creative content and connect with your audience in the midst of a season packed with endless commitments, events, and a mountain of things to organise? Well take a breath and let that stress melt away, because I'm here to dish out a quick and delightful list of ideas to infuse some festive vibes into your brand in the coming weeks. Grab a pen and paper… and...

You’ve most likely heard the quote: You are the average of the five people you spend the most time with, by Jim Rohn. And it makes sense, right? Think about when you perhaps got caught up in the wrong crowd at high school and the decisions that flowed on from that. Or maybe how that applies to a sporting team. I know for a fact that my girls play a much better quality game of netball when they’re...