Rachel Reiter
Brand Lover with Rachel Reiter
Honest, real and lively conversations for flourishing entrepreneurs and budding business owners on a mission to cultivate a heartfelt brand that connects with their purpose driven mission. Brand Lover is a guiding light to female entrepreneurs ready to establish a distinctive, magnetic brand. Through heartfelt interviews and true stories from women building their brand empires, and Rachel's expertise to guide you, Brand Lover is a must-listen podcast for women ready to harness the power of their brand to have epic impact. Learn more about growing your brand here: www.rachelreiter.comGrab you F...
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Author
Rachel Reiter
Category
Podcast website
Latest episode
Jun 30, 2024
Where to listen?
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Episodes
Ep 29. Integrating connection + community into your brand with Carly Thompson-Barry 10.04.2022 26:06
Carly Thompson-Barry is a Business Nurturer and Found of SA Woman, an organisation that connects, showcases and empowers women across South Australia. A Weaver of women, she is relentless in her pursuit to nurture women in business and life and believes strongly in the need to support the whole woman - body, soul and business. Carly is passionate about bringing South Australian women to the forefr...
Ep 28. Three ways to find your confidence in business 03.04.2022 7:00
Your business will never be successful without this one thing: confidence. Why? Well, let’s go for a little meander in your perfect customer’s shoes. Let’s just say he or she is comparing your brand with another, considering which purchase is going to be most beneficial, with the lowest risk possible. It’s pretty simple really. Without confidence: How can your potential customers trust you?...
Ep 27. Expanding your online brand with Jessica Donovan 29.03.2022 31:29
Jessica Donovan is a dedicated naturopath helping mums raise super kids with healthy food and natural medicines. She is passionate about educating parents on nourishing their children with real food, helping to boost their health and heal naturally. Jess has more recently started helping other health and wellbeing professionals get their messages seen and heard by buildi...
Ep 26. The one thing you shouldn’t outsource 20.03.2022 6:05
As you grow through your business journey, you will be encouraged to start outsourcing certain components of your business. Whether that be admin tasks, financials, marketing, PR, design, copywriting… and I could probably go on forever. If you aren’t quite there yet, that’s fine, but inevitably you will otherwise you will be stuck on the mouse wheel forever. In the start-up phase, you are doing ev...
Ep 25. Boost your product sales with Ashley Boston 13.03.2022 34:18
Ashley Boston provides reliable online training and resources that educate and empower heart-aligned business owners to grow their e-commerce business through their Facebook™ Ad eco-system. Ashely and I explore: How Ashley caught the entrepreneurial bug by falling into the realm of social media marketing How her love of Facebook ads for e-commerce brands blossomed The point that Ash realised she w...
Ep 24. Expanding from the car boot to a warehouse in 4 years - with Anna Van Dijk 06.03.2022 31:49
Anna Van Dijk is a mum of two and owner of the online lunchbox store, Lunchbox Mini. In 2018, after being a SAHM for 7 years, Anna stumbled across a small, home-run business for sale. Fast forward four years and Lunchbox Mini now has has expanded into their very own warehouse space, employs three staff and fulfills over 1,000 orders a month. Anna’s passion is making the job of packing lunches as e...
Ep 23. Six Simple Steps to a Stand-Out Brand 27.02.2022 6:37
Do you ever feel like something is missing from your brand? Like you haven’t quite got all of the pieces of a puzzle to make the full picture? Perhaps you know your brand needs work, but aren’t sure what you actually need? Maybe you’re new to business and are finding marketing and sales overwhelming, and you’re not sure where to start? Lovely, I’ve got you...
Ep 22 Scale your course using Facebook ads with Jess Tutton 20.02.2022 28:59
Jessica Tutton is a Facebook Ads Specialist and Sales Funnel Strategist who helps course creators launch and scale to six figures and beyond. As a mum of three boys, Jess is action orientated and a strong advocate for women who want to pursue their passion, make a bigger impact and create more time and money freedom. Jess and I explore: • Jess’ corporate background and what made her delve i...
Ep 21. Want to sell more? Here's the secret 13.02.2022 8:31
The reason we are in business is to sell stuff, right? We need to make a profit to keep afloat, feed our kids, pay wages, invest, achieve our goals, live life… ! No matter what your purpose is or how you got started, you need to make sales for your business to be viable. But whether you started out as a hobby, or to fulfil a need that aligns with your personal convictions, we are all in the busine...
Ep 20. Following your heart to create your own pathway to success with Sally Harding 06.02.2022 38:31
Sally Harding – Mum of two, fitness instructor, founder of SA Mums in Business and most recently, director of KX Pilates Christies Beach! Sally and I explore: How Sally's entrepreneurial journey began Why (and how) she started a successful networking business in the midst of parenting young children and running her fitness studio What the catalyst was to let go despite the ‘success’ and follow a n...
Ep 19. How to alleviate and overcome branding shame 30.01.2022 7:24
What IS branding shame? Well, it’s not just what graphic designers tell you. Sure, it’s important to have an aesthetically pleasing, distinctive visual brand that attracts attention, but that’s not even the half of it. Even if you have a pretty logo, amazing images and a gorgeous website, you can still feel branding shame. Why? Misalignment. Lack of confidence in your message. Not understanding yo...
Ep 18. From Stay at Home Mum to Digital Fashion CEO with Caitlin Marwaha. 23.01.2022 30:03
From a Stay At Home mum to a Part Time Stylist and now a successful Digital CEO in just 7 years, Caitlin's career in the fashion industry has been a whirlwind. Caitlin's philosophy is 'style made simple' and the basis of her program is around sharing her knowledge with everyday women so that they feel empowered to make the right style choices for their individual body shape, lifestyle and budget....
Ep 17. Creating a thriving brand in 2022. 16.01.2022 8:21
Happy New Year! It’s so lovely to be back in your earphones after the festive season. I’m really excited to kick off this year with you. In this episode I want to give you a head’s up on HOW your brand needs to thrive in 2022, and why. Have you noticed a change in the impact of your marketing and purchasing behaviour this year (whether good or bad)? You’re not alone lovely. Marketing strategies th...
Ep 16. Finishing the year strong - 5 steps to reflect on your brand 19.12.2021 7:17
There is inevitably a lot of pressure around this time of year, particularly for online business owners scrambling to meet an invisible finish line. However you choose to finish 2021, I hope that you are able to create space to reflect on all you’ve achieved and allow yourself some intentional moments to set your intentions for 2022. I’m sharing my five steps to reflect on your brand, and how I’m...
Ep 15. Utilising email marketing to enhance and personalise the customer experience with Yael Keon. 12.12.2021 31:44
Yael Keon is a small business owner, mum to two children, and a FIFO wife. Over the past few years, Yael has established herself as the go-to marketing expert for small business owners who are ready to make a difference, create a lifestyle and not burn themselves out in the process. She believes marketing can be effective without the ick factor. Yael and I explore: Why Yael decid...
Ep 14. Creating an ethically minded brand in a fast society with Kate and Ria - Cardi and Co. 05.12.2021 34:21
Cardi and Co. is a luxury handmade knitwear brand based in Sydney, Australia created by Kate and Ria, full time corporate workers and friends. They stand by their ethical and sustainable fashion business value and every effort is made to reduce waste along the supply chain. Kate and Ria’s key focus is to rekindle the love for thoughtfully designed knitwear and are dedicated to their ethically made...
Ep 13. 6 questions to test the effectiveness of your brand 28.11.2021 5:31
Let’s come back to the heart of your brand. I’m here to help you realise what your brand actually is and how it grows your business (this is also an awesome refresher if you are a few years in!). So often business owners ‘wait’ to invest in their brand strategy and communications until they have achieved what they perceive to be some success in their business. But this is the wrong way to look at...
Ep 12. Cultivating exponential growth in alignment with your dream customer with Jo Edgar 21.11.2021 33:11
Jo Edgar is a mum of three, and an Australian primary school teacher of 10 years. She left her career in teaching to run her business 'Mrs Edgar' full-time. Mrs Edgar is well-known among the teaching community for being the place to go for teacher planners, stickers and more! Jo creates joyful, practical planners and resources for teachers in Australia and around the world. Mrs Edgar, the bra...
Ep 11. From bricks and mortar to online coaching with Nelly Mitchell 14.11.2021 34:39
Nelly Mitchell is a chiropractor, pilates and yoga instructor and online women’s wellbeing coach. She is the founder of Well Soul Studio in Echuca NSW, but has recently expanded to establish her online coaching business based on her personal brand. Join Nelly and I as we discuss: How she started and established Well Soul Studio Learning to follow your heart despite fears and ‘what ifs’ The power o...
Ep. 10 Integrating motherhood and business to create a life you love 07.11.2021 23:16
Integrating motherhood and business sounds idyllic. Imagine creating the perfect balance! One of the most common questions I receive is about my own journey, and how I have been able to raise my beautiful family (and still do) alongside my business. I consider it a blessing to do so, but it has not been without it's challenges and lessons. What I'd love to do through this episode is share thr...
Ep 9. Unlocking the power of mindset in business with Kristy Pask 31.10.2021 39:20
Multi-passionate? Let me introduce you to Kristy Pask - a Marketing and Mindset Coach on a mission to help creative entrepreneurs build a business that truly lights them up, fuels their creativity and makes them money. But it wasn’t all that long ago that Kristy was flexing her entrepreneurial muscle across a few different industries. Now Kristy has found her true passion and purp...
Ep 8. Raising babies alongside a blooming brand with Casey Patch 24.10.2021 39:12
Casey is the founder of Little Lifelong Learners where she supports parents to inject more play into their days at home with their little learners! As an early years teacher and parent to three young children herself, she is passionate about using play as a way to slow down and create magical memories to treasure for a lifetime! Join Casey and I as we chit chat our way through Casey's journ...
Ep 7. Pricing as a brand positioning strategy 17.10.2021 33:53
Clare Wood is a business coach and a money mentor. She’s a numbers nerd (a CPA), a wrangler of 2 boys, a drinker of wine, a gym junkie, a wanderluster and a podcaster with a reality TV addiction. She loves empowering entrepreneurs to manage their money and make more money. I’ve had the pleasure of knowing Clare (virtually) for a number of years now, and I’ve loved witnessing the transfo...
Ep 6. From the kitchen bench to a global marketplace 10.10.2021 44:32
I’d love to introduce you to an absolute powerhouse woman, who is paving the way in her industry, smashing society’s expectations, incredibly aligned with her brand values and making a dent in the overseas PLAY DOUGH market! In this episode I’m chatting to Mel Haque from the incredibly popular handmade play dough brand, Wild Dough Co! Mel and I discuss: How she started her incredible handmade bran...
Ep 5. Living a fulfilled life with intention and purpose with Emily Beaton 03.10.2021 42:01
Emily is a former professional Netballer turned designer and goals coach . She is the founder of Cleverhand where she creates custom artworks direct to your specifications. Using your words, photos and memories - Emily creates a piece that is unique to you and filled with love and meaning. In the Goals Club, Emily supports women to smash their goals and step into...
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