Boost Your Boutique with Emily Benson

This past September, Tracy was a guest speaker at the Rich Retailer Retreat and she seriously changed some of the attendees lives! So much so, that Emily wanted to get her message out to even more of you! During Tracy’s second time as a guest on the Boost Your Boutique podcast, Emily talks with Tracy about how to become aware of your self judgement and how detrimental self judgement is to your wel...

On this weeks episode, Emily chats with one of her High Vibe Boutique Mastermind clients, Dana Shammaa about what it’s like to start over. Dana is the CEO of Indie Sparrow, a boutique in Beaver, West Virginia. While moving just 3.3 miles away from her original location, Dana learned a lot of lessons about starting over including how important mindset is. She has worked hard over the past few years...

It's (going to be) the most wonderful time of the year! It's almost the busiest season for boutique owners! Before the holiday season really ramps up, Emily is here to give you some great ideas for promotion and marketing for Holiday 2019. From how to create an amazing gift guide to how to prepare for those big sales days (Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday), E...

332: Using Instagram as a Platform for your Business with Andee Love by Boutique Advice, Life Coaching, Business Tips Mentioned in this episode: How To Start A Clothing Boutique Business - Free On-Demand Webinar Here is the link to register for the free, on-demand training: How To Start A Clothing Boutique Business Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-pers...

331: Common Website Mistakes (And How to Fix Them!) by Boutique Advice, Life Coaching, Business Tips Mentioned in this episode: Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) b...

On this weeks Boost Your Boutique podcast, Emily chats with Elissa Paquette, boutique CEO of Calico in New Bedford, MA. If you aren’t familiar with New Bedford, it’s a developing area and was even more so when she opened her boutique on a whim 12 years ago. Elissa chats with Emily about the evolution of her business, her wins and losses, and the journey to becoming a successful brick and mortar an...

On this week's podcast, Emily talks SOCIAL MEDIA. Boutique owners constantly ask Emily about how to utilize social media to grow their business. Its a powerful platform that millions of people use on a daily basis so its a perfect place to find your ideal customer. Emily provides actionable tips and tricks you can take starting TODAY to better utilize social media and grow your boutique's audience...

328: Business Growth with Facebook Live with Carla Brockway by Boutique Advice, Life Coaching, Business Tips Mentioned in this episode: Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/S...

Emily interviews Tracy Litt, #1 Amazon Best Selling Author, certified mindset coach, rapid transformational therapist, and awe-inspiring speaker (who also happens to be a speaker at the Rich Retailer Retreat!). Her book Worthy Human was released a few weeks ago and it’s already topping the charts on Amazon. It explains how the sub-conscious mind likes to take control and what you can do to flip th...

In this week’s episode, Emily talks about her roots in the retail industry. Unlike most other retail consultants, Emily has experience in both product design and development and has owned both a mobile boutique AND a brick and mortar. Emily talks about her journey to opening her first business, The Fashion Truck in 2011. Her career in retail in New York City to making her entrepreneur dreams come...

On this weeks podcast, Emily talks with Jibran Malek, Marketing Director of Grapevine Logic. Grapevine is a firm that combines influencer discovery and analytics with campaign execution and strategy to help solve the influencer marketing puzzle. They bridge the gap between brand owners (like you!) and social media influencer marketing. Emily chats with Jibran about how influencer marketing can hav...

After 32 years as a hair stylist, Stacey McFarland was ready to hang up her styling sheers. The job was taking a toll on her and while she knew she was a fantastic hair stylist, she knew that it wasn’t her true passion. Her boutique started in the lobby of her hair salon with a few accessories and has now expanded to a full boutique! After working with Emily for several years, she has a successful...

I was recently in Disney World and became extremely aware of how pervasive negativity is… even in the “happiest place on earth”!! You see, our triggers follow us EVERYWHERE, which is why we need to work on them ASAP! They can make joyful experiences stressful… and what the heck- why? What triggers you holds you back… from joy, from fun, from money, from MORE in your life. Start to be aware about t...

Are you worried that you have to do ALL THE THINGS? I get it… but I also know it’s not working! Here are my top 3 tips for NOT doing all the things in your boutique business: 1. Pick one or two social media platforms you are AWESOME at, and get MORE awesome at them! The truth is, we all can’t be good at everything. A little over a year ago, I decided I would dominate on video. I started going on F...

It was about 3 years ago now that I got ANGRY at Direct Selling companies. I saw that the model was growing, but the training was broken. Retail companies being run by non-retailer CEOs, how would they ever survive? Now I pose the question, is there a shelf life to these companies? Will they disappear in the next 3-5 years? I’ve loved that they are helping the boutique industry grow, giving people...

The most common thing I hear is, “All the money I make on sales, I spend back on inventory.” Here’s the thing… if you are doing this without concern to your turn rate and sell through, you’re doing it wrong. WHY do you continue to overspend on inventory? Let’s get real, real… In this episode I want to get deep into the issue of overspending so let’s talk. Mentioned in this episode: How To Start A...

319: Three Concepts That Are Taking You OUT by Boutique Advice, Life Coaching, Business Tips Mentioned in this episode: How To Start A Clothing Boutique Business - Free On-Demand Webinar Here is the link to register for the free, on-demand training: How To Start A Clothing Boutique Business Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-person experience designed to...

I hear alot of the same questions so I'm going to try to address some of them in podcast episodes along the way with my advice. Today I'm addressing 3 frequently asked questions: 1. What do I do when startup boutiques ask me for help? 2. What do I do when a friend/family member wants to invest in my business or work for me? 3. What do I do when someone is "inspired by me" and opens a store down th...

SIGN UP for the Product Powerhouse Summit here: www.stylishandsuccessful.com/summit The Product Powerhouse Summit features 25 speakers talking about everything and anything you need to manage a product based business. Best part is... it's FREE!! Abagail and Emylee founded Boss Project, (formally, Think Creative Collective) just months after meeting each other online. What began as a conversation o...

We're officially in the first week of Boutique Basics Bootcamp! Every 1st week we have a time tracking activity. Most of the group finds that they are spending time doing alot of things they don't need to be doing or aren't revenue generating activities.. aka DISTRACTIONS! Today I'm talking about 3 of the top distractions I find take away from business and family, and how to add some discipline ar...

Clearly I’m not an introvert! So I’ve called in one of my business besties to talk about what it’s like to be an introvert and have to still market your business to the public. What are some easy ways to grow and reach out when that feels like a lot of pressure? In this episode Christine talks about: What does being an introvert really mean? How it’s not wrong or a weakness when you use it as a st...

314: Wealth Therapy Session With Agnes Kowalski Wealth patterns are real. Do you feel like you are hitting walls? Do you feel like you’re repeating patterns with money? Are you growing, but wait you’re actually stuck. Do you realize that as you grow, running your business gets to be easier? It gets to be more fun. You get to run the business of your dreams with a team that supports your wildest dr...

Have you every wondered where you stand in your boutique journey? I’ve found that so many boutique owners really don’t know if how much money they are making is or right or it’s enough to keep going. Are you “on track” with where you “should be”? Well first off, there’s no right place for you to be, where you are is exactly where you are meant to be. But there are milestones you want to think abou...

You're making money... then what? And what happens at this time of the year when taxes are the forefront of the conversation? What would it feel like to always know what financially was going on in your business? You could plan for growth, plan for taxes, save on your taxes. Meet Craig Cody- your new Tax BFF. Craig Cody is a Certified Public Accountant, Certified Tax Coach, Business Owner and Form...

I talk about mindset all the time. But what else, besides meditation, can we do to bust through the blocks that hold us back from living our best life? Well, I've discovered Breathwork through my friend Vaughn Pierro and I LOVE it. On this episode we'll talk more about how something as simple as your breath can help you unlock new layers of healing. To find Vaughn on the web head to: IG: @vaughnpi...