Boost Your Boutique with Emily Benson

On this week's episode, Emily talks with Belinda Pina from MICAM Americas about why adding footwear to your boutique is easier than you think! With the changes in how you shop at market due to the pandemic, Belinda talks about a new avenue that MICAM Americas will be releasing in the next few months that will make adding footwear to your product assortment a breeze. Plus, did you know that there a...

It's been a wild few months and as some states start to loosen up restrictions on commerce, you may be having some doubt or questions about when is the right time to reopen your boutique. Emily talks about why your mindset is so important in these upcoming weeks as you make the decision on how to reopen your boutique and encourages you to do what feels best to you. Boutique Basics Bootcamp LIVE is...

Do you have a spouse or significant other that helps or wants to help with your boutique business? Do you sometimes wish you could communicate certain things to them about how you're feeling about that involvement? Then this is the episode for you! Emily is talking to the husbands/boyfriends/spouses/significant others in this one, so drop it in their inbox because they need to hear this message! L...

If you're struggling with growing your boutique's social media, I'm going to go over my tips and tricks for increasing engagement, getting those likes and turning those follows into SALES. Listen to this episode for actionable advice on how to increase your followers and convert them into sales for your boutique! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com T...

Ready to open your online boutique and wondering how to get your first sale? Listen to this podcast for tips on how to make your first sales in your online boutique! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com Pricing Assortment Bundle: https://emily-benson.mykajabi.com/offers/2BSnTfL4/checkout Try Shopify for FREE: bit.ly/emilyshopify Mentioned in this epis...

Have you been wondering how to open or start an online boutique? Did you think it was outside of your reach? I'm here to tell you its not! If you've ever thought about opening an online boutique, this I the video for you! Listen to this episode and I'll tell you how simple it is to start an online boutique by giving you step by step instructions. By the end, you'll be ready to start the process of...

Want to learn how to price your product assortment for profit? Not sure how to handle vendors who require MSRP? Looking to offer free shipping but not sure if you can afford it? Listen to this episode to learn how to figure out what you need to pay at wholesale, why MSRP items shouldn’t be the bulk of your assortment, and how to offer free shipping without it coming out of your pocket! Boutique Ba...

Looking to open your boutique but not sure if you want to open brick and mortar, e-commerce or mobile? I am going to take you through the pros and cons of each one to help you make that decision! Listen to this episode for all of the tea on what it takes to own a brick and mortar, e-commerce or mobile boutique from a successful boutique owner! Boutique Basics Bootcamp LIVE opens June 11th, 2020! w...

For this bonus podcast episode, we have turned a Facebook Live hosted by Christine McAlister of Life with Passion into a podcast! Emily and Christine have a candid conversation about how online businesses are doing 5 figures a month right now. Listen in to hear: -What's actually selling + trending right now for women globally (we've got the inside scoop, and it's SO GOOD!) -How this plays out for...

On this weeks' episode, Emily interviews one of her Mastermind clients, Andrea Rahal. Andrea's story is both unique and inspiring because, unlike many of Emily's students, she doesn't own a traditional clothing boutique. A graphic designer and photography major, Andrea had always dreamt of building a place to display and sell both her creations and other local artists. Her love for handmade and le...

There's a lot of confusion these days around what's going on with Facebook. It's true - social media is constantly evolving and its up to you as a business owner to go with the ebb and flow of those changes. It's time to stop blaming the algorithm as the reason why your business page isn't growing. Emily is going to share a few tips on how to utilize Facebook ads and IG ads to better your business...

On this week’s episode, Emily talks with Kinzie Madsen, branding expert, and intuitive coach. If you’ve been struggling with your branding or messaging, this is the episode for you to listen to! Kinzie is the creator of Boss Babe Branding school which was created to help teach why branding is important and what does that mean for your business. As a graphic designer, her intuition and boldness sur...

On this week’s episode, Emily talks with Jill Tanner, owner of Southern Honey Boutique and Market 2 Boutique, on her success over the last 5 years. Southern Honey has an amazing social media presence, two locations, and Jill is a shining example of many of the concepts Emily teaches in her courses. Jill has mastered the concept of pivoting her business. One of her biggest business pivots has been...

407: A Conversation About Life & Business RIGHT NOW with Tracy Litt by Boutique Advice, Life Coaching, Business Tips Mentioned in this episode: Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or...

406: Creating Personal Safety With Dr. Alexis Rose by Boutique Advice, Life Coaching, Business Tips Mentioned in this episode: How To Start A Clothing Boutique Business - Free On-Demand Webinar Here is the link to register for the free, on-demand training: How To Start A Clothing Boutique Business Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-person experience desi...

On this week’s episode, Emily talks with Executive Coach Joan Hobbs about StrengthsFinder - a talent assessment taken by over 20 million people - and how understanding and applying your strengths can help build your business while increasing your confidence and energy and making it easier to achieve your goals. Joan had a long career of facilitating employee development and leadership team effecti...

On this week's episode, Emily talks with Jessica Hapney, co-owner of Boutique Decor & More. With a degree in Apparel Design & Merchandising and Marketing, Jessica was also a former boutique CEO. After graduating from college and moving back towards her hometown, she found passion in the visualizing and design of boutiques and wanted to help other boutique owners. Jessica shares her top tips for de...

For the early action offer go to: www. BoutiqueBasicsBootcamp.com and use code: FAST222 Mentioned in this episode: How To Start A Clothing Boutique Business - Free On-Demand Webinar Here is the link to register for the free, on-demand training: How To Start A Clothing Boutique Business Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-person experience designed to rese...

On this week's episode, Emily talks about the trends that you should worry about and the ones you should probably skip out on! 1. Knockoffs and using other brands logos, patterns and names. Stay out of legal trouble and avoid copyright infringement by avoiding buying these items. 2. Growing through too many giveaways. It diminishes your brand and can also attract an "un-ideal" customer. 3. Overbuy...

On this week’s episode, Emily talks with another industry heavy hitter, Cheryl Tan. Cheryl is the Vice President of Brand for Tundra, a free online marketplace for buyers and wholesalers in the US and Canada. They even ship to buyers worldwide! Tundra has been building a community based on supporting other small businesses. They have worked to help forge the connection between consumer and creator...

What happens when two retail veterans get together and talk shop? On this week's episode, Emily talks with Allen Williams from Springboard Retail. Allen is a retail technology veteran with over 10 years of experience in SaaS retail. As part of the founding team of Springboard Retail, Allen was integral to the initial design and development of the product, early sales and marketing efforts, custome...

400: Setting Yourself Up for Success in 2020 by Boutique Advice, Life Coaching, Business Tips Mentioned in this episode: How To Start A Clothing Boutique Business - Free On-Demand Webinar Here is the link to register for the free, on-demand training: How To Start A Clothing Boutique Business Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-person experience designed t...

The final podcast episode of 2019! In this week's episode, Emily recaps 2019 and encourages listeners to finish the last few weeks of this year strong. She covers taking inventory, both literally and figuratively! Taking inventory in your boutique is super important (hello taxes!) but also taking inventory of what you accomplished this past year. Take a look at those VIP lists and send gifts or a...

On this week’s podcast, Emily talks with two-time podcast guest Cameo Gore about New Years goal setting and the frequency of money. In their conversation, Cameo explains that there are generational patterns that have influenced our perception of money and also that of abundance. Working on your mindset and specifically your money mindset is not a one and done type thing! Their discussion also delv...

SURPRISE!! A Bonus episode for Thanksgiving/ the big Retail Weekend of 2019! Enjoy, xo Emily Mentioned in this episode: Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying an...