Boost Your Boutique with Emily Benson

Emily talks with SFFB alum and current Mastermind client, Taby Davila on her journey to build an inclusive online boutique. Growing up in Utah, Taby was always discouraged by not seeing herself represented in clothing models. She started her first brick and mortar boutique at the age of 16 but closed it several years later to pursue other business ventures and enjoy being a newlywed. Her new bouti...

Kimberly Lee Minor is a business owner and creative executive with over 25 years of senior-level leadership experience spanning merchandising, product development, and brand development and management. Most recently she was Senior Vice President, Strategy, Merchandising Operations, Home, Gifting and Accessories & Third Party for Bath & Body Works. On this episode we start the conversation about ou...

As we start to put 2020 in the rearview mirror, Emily reflects on lessons learned in 2020 and what she will be bringing in 2021. A special thank you to all of the listeners and members of the Boutique Training Academy Tribe. We are so blessed to have each and every one of you in our boutique family! Here's to a beautiful start to 2021! Book mentioned: How to Do Nothing: Resisting the Attention Eco...

In part 2 of the End Your Year Strong series, Emily talks about what you need to do to really wrap up the last two weeks of 2020. Taking inventory of not just what you have in your boutique but also what you have accomplished this year and what you'd like to accomplish in 2021 are just some of the wrap-up tips Emily talks about in this episode. Join the Boutique CEO Masterclass: www.ceomasterclass...

Emily kicks off a 2 part series to end off the year! In this episode, she will guide you through planning out the last 4 weeks of 2020. Stay tuned for part 2 of 2 coming soon! Join the Boutique CEO Masterclass: www.ceomasterclass.com Join the FB group: www.emilyfbgroup.com Mentioned in this episode: How To Start A Clothing Boutique Business - Free On-Demand Webinar Here is the link to register for...

It's the week of the retail Super Bowl - Black Friday/Small Biz Saturday and Cyber Monday! Are you feeling the pressure? Listen to this podcast for some words of encouragement from Emily. FB ADs in a Weekend Workshop: www.fbadsinaweekend.com Email us at hello@stylishandsuccessful.com for information on business assessments and social media and website audits. Mentioned in this episode: How To Star...

On this week's episode, Emily talks with Andrea Kenney, Brand Manager for Team Emily. Andrea has been with Team Emily for almost 2 years and chats about her experience in luxury retail, what she sees come into our inbox and another perspective on not only Emily's business but yours as well! Join the FB group: www.emilyfbgroup.com Mentioned in this episode: How To Start A Clothing Boutique Business...

On this week's episode, Emily discusses the power of leaning into your mindset and seeing if your actions are coming from a place of fear. Turn your panic into productivity! Join the Tribe: www.emilyfbgroup.com Mentioned in this episode: Work on Your Shop Event- September 21, 2025 Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to gr...

On this week's episode, Emily talks with Boutique Training Academy coach and former co-worker at Henri Bendel's, Ariane Braverman. After 15+ years in the corporate retail space, Ariane began her own jewelry boutique taking all of her retail experience and applying it to her own business. Ariane talks with Emily about how different it was starting her own business even with everything she knew from...

On this week's episode, Emily gets real about what's going on in the world right now. The election, continuation of the pandemic and overall uncertainty can take a toll on your mind, body, and soul, especially as a small business owner. Listen to this episode for some of her best tips on helping get you through the next few weeks. Join the Tribe: bit.ly/trucktribe Make sure that you rate, review,...

On this week's episode, Emily talks with Mastermind client and The Dove's Nest Boutique owner, Kelli Ackerland. After 3 years as a successful direct sales consultant, Kelli made the transition from direct sales to full time boutique CEO, while also leaving her corporate job behind. As a busy mom to 4 boys, Kelli talks about her decision to leave direct sales and how that has impacted her family li...

On this week's episode, Emily is back with Jessica Hapney from Boutique Decor and More to talk all things trendy for boutique decor this holiday. Learn more about what's on trend this year for holiday and what is the most important when planning out your windows and holiday displays! Boutique Basics Bootcamp is open now! www.boutiquebasicsbootcamp.com Use code BTA10 for 10% off at www.boutiquedeco...

Emily talks with fellow entrepreneur, Stacy Tuschl about the importance of having an online presence (yes, brick & mortars we are talking to YOU!). She shared her biz journey along with some tips and tricks that have helped her along the way. Black Friday Masterclass Replay: www.blackfridaymasterclass.com Book mentioned: The Automatic Customer by John Warrillow Foot Traffic Podcast: https://podcas...

In this week's episode, Emily talks tips and tricks to get you through this fall. She goes into depth on how to educate your customer, not panicking on a slow day or week, and how to double down on what's working for you. Black Friday Masterclass: www.blackfridaymasterclass.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com YouTube: bit.ly/youtubeemily Mentioned in this episode: How To S...

In this week's episode Emily talks with Mastermind client, Alyssa Wagner on her journey from MLM consultant to independent boutique owner. Their conversation covers everything from her decision to go out on her own, to why her boutique has been such a success and the growth she has seen over the past 7 months working with Emily (despite a pandemic!). Alyssa's Facebook Group: https://www.facebook.c...

Now is the time to start prepping for the 2020 holiday season in your boutique! Listen to this episode for my advice on prepping for the biggest weekend in retail! Sign up for the Holiday Masterclass: bit.ly/blackfridayblitzBTA Mentioned in this episode: How To Start A Clothing Boutique Business - Free On-Demand Webinar Here is the link to register for the free, on-demand training: How To Start A...

On this week's episode, Emily talks with her friend and mentor, Gabby Bernstein. They have an honest conversation about entrepreneurship, mindset work, retail therapy, and her newest book 'You Are The Guru' which is now available on Audible! Grab your copy here: https://gabbybernstein.com/you-are-the-guru/ Join us for the Black Friday Blitz Masterclass: bit.ly/blackfridayblitzBTA Mentioned in this...

Emily talks with one of her 2020 Mastermind clients, Brittany Petrik, on her journey from teaching to boutique-ing, her unconventional brick and mortar, and her ability to pivot and serve her community during a worldwide pandemic. Brittany talks about her journey over the last year, the importance of showing up, and how mindset has played a massive role in allowing her boutique to thrive. Follow B...

On this week’s episode, Emily talks about the two important fundamentals of growing your boutique to a $1 million a year. Emily talks about the importance of getting the help that you need and also how important mindset is and what it means to know that your boutique has your back. Mastermind Application: www.boutiquemastermind.com Make sure that you rate, review, and subscribe before you leave! M...

On this week’s episode, Emily talks about some common complaints from boutique owners. These are complaints she hears over and over again and talks about them straight up with her audience. Here are a few of the complaints she covers and how to handle them! -I have trouble selling and worry about not having enough customers -A store opened down the street and I was friends with her or know the own...

Are you constantly underbuying and selling out? Looking to increase your buys? I'm here to give you the only way you should be looking at your inventory and how to make smart buys that make sense for your boutique! Join the Tribe: https://www.facebook.com/groups/fashiontrucktribe Make sure that you rate, review, and subscribe before you leave! Mentioned in this episode: How To Start A Clothing Bou...

As many of you may already know, most, if not all, of the major shows have been canceled for 2020 due to safety concerns, including MAGIC. What you may not know is how incredible the team at MAGIC is and their commitment to pivot to serve their retailers and their vendors. Kelly Helfman joins Emily this week to talk about how the MAGIC show may not be in person this October but the incredible digi...

Has 2020 just been the pits for you? Let's get real here - it's been the pits for most of us. Want to know what the biggest difference between my clients that are crushing it is and the boutiques I see struggling the most? In this episode, I am going to give you actionable advice that you can take as soon as this episode is over to change the way you look at your boutique! Retail Money Mindset: ht...

Emily talks with Tricia Barglof from OFFPRICE about how shopping OFFPRICE may be the solution to your inventory worries. With the supply chain affected by recent world events, vendors are seeing slower delivery times on promised goods. OFFPRICE offers vendors with guaranteed in stock merchandise that you can sell for a great mark up. -OFFPRICE Show website: www.offpriceshow.com -OFFPRICE365, the o...

Wondering when or if you should run a sale in a boutique? Ever heard the term 'markdown' but not sure what the difference between a markdown and sale is? With my background in corporate retail, I am going to share all of my expertise on running markdowns and sales, when you should run a sale and some new ideas for how to run your sales going forward! Want more information on sales and markdowns? R...