Boost Your Boutique with Emily Benson

3 reasons your boutique isn't as profitable as it should be: 1. Your financial plan only looks at sales — not loans, taxes, owner pay, or savings. If those aren't in there, the plan doesn't work. 2. You're buying inventory with your gut instead of a buying plan by department by month. That gap costs you more than you know. 3. You're avoiding your numbers because nobody taught you how to read them....

On my YouTube channel I shared that I was diagnosed with ADHD. That was true — but it wasn't the whole story. In this episode I'm sharing the full picture: I have AuDHD — autism level one and ADHD together — and what that combination actually looks like in a business context. I'm talking about rejection sensitivity dysphoria (RSD), how I experience both the scattered and the hyperfocused sides of...

This week I'm pulling back the curtain on one of my Inner Circle membership calls — a raw, unfiltered strategy session with boutique owners who are navigating the second half of 2026 in real time. We cover inventory, marketing, content, and the one question most boutique owners are too scared to ask themselves. If you've been feeling behind, stuck, or just off-track — this is the conversation you...

If you want to start a successful boutique business in 2026, you need to have a plan. This video is a guide for new boutique owners on how to start a boutique in 2026. Whether you're starting an online boutique, brick and mortar boutique, women's clothing boutique, children's boutique, gift boutique, Etsy store, or otherwise, you'll want to watch this video to learn the boutique tips and boutique...

Thinking about starting or growing your boutique in 2026? Maybe you have questions and wish you could pick the brain of a seasoned boutique owner or retail expert with your most frequently asked questions (FAQ's)? You're in the right place! In this video, retail expert and founder of Boutique Training Academy, Emily Benson, answers the most frequently asked questions every boutique owner has... fr...

If you want to build a profitable boutique business in 2025 and beyond, you need to have a plan. This episode is an update for boutique owners on the state of the boutique industry right now. Whether you own a women's clothing store, children's boutique, gift boutique, Etsy store, or more, you'll want to tune in to this episode to learn the boutique tips and boutique advice you need to grow a succ...

Which POS System for Boutiques is the best choice as a boutique owner in 2025? If you’ve been wondering how to choose between Shopify, Square, and CommentSold, this video is your complete guide to choosing the best point of sale system for your boutique. As a boutique owner, your POS system is more than just a way to ring up sales! It’s the backbone of your business. From inventory management to c...

How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right!  In this video, you’ll learn how to choose a name for your boutique business...

The strategy to transition from summer to fall in your boutique is all about timing your fall launch and planning promotions that drive sales, and in this video, I’ll show you exactly how to do it! From tax-free weekends and Labor Day events to shifting your color palette and clearing old stock, this seasonal transition strategy for boutiques will help you end summer strong and start fall with mom...

If you’re wondering how to buy boutique inventory for fall , how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you!  Emily Benson walks you through how to plan boutique inventory for profit , including how to use past data to guide your buys, how to create an effective budget, and how to buy boutique inventory with c...

If you're wondering how to boost sales in summer for your boutique, or sales have been slow this summer in your boutique and you want a boost to get you through the rest of the summer before the fall season hits... this episode is for you! If you want to clear old boutique inventory that's still sitting around from spring and make the J months in your boutique the most profitable it can be, you ne...

If you've ever struggles with how to price clothing in your boutique or how much to charge for products in your boutique, then you’ll want to listen to this entire episode to learn my step-by-step process to price your inventory for profit. If you want to price boutique items in a way that sells and also leaves you profitable, then you need to learn a boutique pricing strategy that has profit in m...

Inventory management can make or break the success for your boutique! If your racks are full of inventory, but your bank account feels empty, it's time to rethink your inventory management strategy. In this video, you'll learn how to plan your boutique inventory to turn inventory faster, sell through inventory within 4-6 weeks, and increase cash flow in your boutique. Whether you’re a new bou...

Emily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood. Welcome to the  first episode of the Boutiqueland Digest , hosted by Emily Benson—retail strategist, boutique whisperer, and your biggest cheerleader in business and life. In this kickoff episode,...

If you’re serious about growing a profitable boutique business, planning your inventory isn’t optional—it’s essential. In this video, you’ll learn exactly how to plan your boutique inventory with strategy and confidence, so you can stop guessing and start buying like a boutique CEO. Whether you’re just getting started or looking to improve your margins, this episode breaks down how to create a bou...

If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industry with her custom plus-size designs. In this episode, she generously shares her years of experience and expertise with star...

If you’re a plus-size boutique business owner, a brand builder, or someone who cares about plus size fashion, this episode is for you! Emily is joined by Tracy Christian, who is changing the face of plus size fashion through her plus size clothing brand Sante Grace. Tune in to hear how Tracy went from frustration of not having anything to wear as a plus size woman in the entertainment industry, to...

If you're wondering what to post on social media for your boutique, how to market your boutique on social media, or how to use social media to get more sales in your boutique, listen this episode to learn boutique owner social media tips that are working right now! Emily shares her social media and marketing tips for boutiques to create a stand out social media for your boutique business and...

If you want to build a successful boutique business, you'll want to watch this video to hear the story of how boutique owner Sydnie Rushing of Rushmore boutique persevered through major challenges in her boutique business and overcame them to build a profitable boutique business she loves. Sydnie explains why she didn’t give up on her boutique—despite facing burnout, low sales, debt, and a tough l...

If you're wondering how boutique tariffs in 2025 will affect your boutique or small business, then you'll want to watch this video to learn my strategies for preparing your boutique for the upcoming changes. If you want to keep your boutique profitable in 2025, then you need to learn how tariffs will impact inventory costs and retail pricing. There are certain tariff updates to watch closely in 20...

If you are starting a boutique and wondering how much inventory to start a boutique, you'll want to tune into this episode to learn how to place your first boutique order, without overbuying! In this episode, you'll learn what to buy for your boutique's first order, how to price boutique items, how to calculate boutique markup, and more. If you're wondering how much money do you need to start a bo...

In this podcast, boutique business expert Emily Benson shares the real story behind generating $25,000 in revenue from a single print-on-demand product: a custom-designed calendar made specifically for boutique owners. You’ll get an insider look at: 🛠️ The product development process from idea to execution 💸 A full financial breakdown of sales, profits, and pricing 🚧 The challenges of using prin...

These boutique story myths might be holding your brick and mortar boutique back from growth! In this video, I'm breaking down the biggest myths that many boutique owners still believe—and what to do instead if you want to grow a successful retail business in 2025. If you're a brick and mortar boutique owner wanting to get more foot traffic to your boutique and increase profits from your store, thi...

If you want to make the most 2025 your most profitable year in your boutique, you'll want to watch this video in it's entirety for the boutique advice you need to thrive in 2025. Whether you’re just starting your boutique business or you’re looking for expert boutique advice to level up, this video is packed with proven strategies to help you run a successful boutique in today’s retail landscape....

Spring is here, and that means it’s time to stock up on the spring boutique must-haves that will set your store up for success! In this video, I’ll walk you through the must-have spring items for boutiques, the best spring inventory essentials, and how to strategically stock your boutique to maximize sales this season. Whether you’re a brick-and-mortar or an online boutique owner, these spring bou...