Boom Your Biz

Christmas can be one of the most profitable periods of the year, but how do you, as a small business, get in on the action? The easy answer is: promotions. There’s more to running a Christmas promotion than putting a few items on sale and hoping for the best. Let me take you through the different types of promotions we’ll be suggesting (and running) for our clients in 2021, from giveaways to bundl...

What's worse than being fired by a client? Being the one who has to end the relationship. When parting ways absolutely has to happen, here's how to do it without burning bridges - including a couple of scripts that you can use if you're unsure how to have THAT conversation. Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyourbiz to enquire about bein...

Have you ever wondered how people seem to magically hit millions of views overnight on Tiktok? I tracked down someone who has done it! In this episode we discuss how to create engaging videos on Tiktok, where Tiktok fits in in the marketing channel plan and where we see it heading for brands and businesses. Find Sarah's viral video on TikTok here: https://vm.tiktok.com/ZSJE1YoJB/ Don't forget to c...

Only have a small budget for ads? In this episode Nams and I take you through the best kind of campaigns for both service-based and Ecommerce businesses. We discuss Facebook ads and the varities of Google ad options how there. If you're currently running your own ads (or thinking about it) make sure you give this quick episode a listen. Don't forget to check out the Boom Your Biz Facebook group: h...

Wow, wee what a rollercoaster of a ride over the past few months but hey isn’t business and life always a bit of a rollercoaster. in this episode I give you a much-overdue update on the behind-the-scenes happening of the business, the lessons I've learned along the way and where we are headed next! Don't forget to check out the Boom Your Biz Facebook group: https://www.facebook.com/groups/boomyour...

I have spoken a lot about how the Coworking space, One Roof, REALLY helped me in my business journey. I had the pleasure of interviewing the founder, Sheree Rubinstein about how she starting One Roof, how she raised capital, and pivoting like a boss when Covid hit. You can learn more about the One Roof Community at www.weareoneroof.com

.What do you do when all your competitors are running low-barrier-to-entry offers, to the point where heavy discounts become the industry norm and almost a requisite to do business? Do you jump on the bandwagon and join them - even though it means your bottom line takes a hit? Do you even NEED to offer discount promotions? How can you position your business as a high end service, thus negating the...

Matthew Landers is an international award-winning florist. This high-end luxury florist has 3 stores, a school and over 60k followers on social media. In this interview I spoke to Matthew about how he created a premium brand, how he manages he social media (and remains real) whilst maintaining the high-end brand and the 'rules' he has in his business to ensure it runs smoothly. You can find Matthe...

Imagine if all of the tools and apps you use spoke to each other? There would be no more manually making appointments in your calendar, no more scanning receipts and reports would be automated. It is possible. Michelle Bowditch is the founder of Door20a, a tech consulting agency supporting female entrepreneurs and Executive Assistants to adopt the latest apps and technology to propel their busines...

I had the pleasure of sitting down with a service-based business owner to discuss SEO - the pros, the cons, and when you should consider it vs avoiding it at all costs. As you know in marketing, there is no one size fits all solution and in this interview, I break it all down for you to demystify the search engine industry.

Did you know that there are three different productivity chronotypes? And uncovering yours and structuring your workday accordingly can lead to you achieving more, being less stressed, and eliminate burnout? Sign me up! I sat down with Mackenzie, a productivity coach I stumbled across on Tik Tok to talk about what we can do to tick all of these boxes. Check out Mackenzie on Tik Tok: https://www.ti...

Are you finding yourself either spending too much time on Instagram or avoiding it completely? In this episode, I break down a simple plan to maximize your impact on Instagram in less than 2 hours a month. There are three things most business owners struggle with when it comes to building a presence on Instagram: - Taking forever to create and publish a post, - Not knowing what to post, and - Forg...

The easiest way to generate leads for a service-based business? Have a low barrier to entry offer! In this episode, I was interviewed by Christine Alger about the practical ways to implement a low-barrier-to-entry offer. This episode talks specifically about the beauty industry but the principles can be applied to almost any business.

We can talk all about how great we are at what we do, but consumers are a lot savvier these days and will often be a bit suspicious if someone is tooting their own horn too much. However, when someone else stands up and tells everyone how great we are when people start to take notice. In this mini-episode, I talk about the power of video testimonials, how to get them, what they should say and wher...