Boom Your Biz

Building Trust in an AI-Driven World Part #4: Marketing in the age of AI AI can find your business but can it trust you enough to recommend you? In this episode of Boom Your Biz , Sonya McIntyre-Reid breaks down the new trust signals that influence both AI algorithms and human decision-making. You’ll learn how consistency, authenticity, social proof and human presence now shape your visibility in...

The Power of Proximity. Interviewed on The Clare Wood Podcast. In this episode, I am sharing a conversation that originally aired on The Clare Wood Podcast, where Clare and I dive into the power of proximity and how the people you surround yourself with influence your mindset, money, and momentum in business. We talk about how getting into the right rooms has shaped my growth as a business owner,...

From Tool to Touchpoint: How AI Is Becoming a Marketing Channel Part #3: Marketing in the age of AI Artificial intelligence isn’t just helping us write anymore, it’s deciding who shows up . In this episode of Boom Your Biz , Sonya McIntyre-Reid explores how ChatGPT, Gemini and Google AI are becoming full marketing channels that recommend, summarise and even influence buying decisions. You’ll learn...

Google AI Has Landed: What It Means for Search Visibility Part #2: Marketing in the age of AI Google AI Overviews have officially launched in Australia and they are changing how people search. But what does this mean for your website, your visibility and your marketing? In this episode of Boom Your Biz , Sonya McIntyre-Reid breaks down what is really changing and what is not: How Google AI Overvie...

The Meta-fication of AI Part #1: Marketing in the age of AI The Meta-fication of AI Part #1: OpenAI, the company behind ChatGPT, now has one in five employees who previously worked at Meta (Facebook). That’s more than 600 people bringing growth-driven, social-platform thinking into the world of AI marketing. In this episode of Boom Your Biz , Sonya McIntyre-Reid explains what this means for market...

Have you been following along with the pop-up Crumbl saga on tiktok? The US cookie company with 5.9 million instagram followers had a pop-up last Sunday in Bondi. Each cookie was an eye-watering $17.50. But not all was what it seemed with reports coming out that the cookies were purchased by fans in the US then ferried back to Australia in their carry on luggage. Is there more to this story and ho...

Ever wondered how someone goes from selling toilets to becoming a TikTok marketing sensation? Join Sonya as she sits down with Kim Elizabeth, who shares her fascinating journey from a macadamia farm to corporate boardrooms and social media fame. Kim's candid stories and down-to-earth advice will make you laugh, think, and maybe even dream bigger. With a decade of experience in content and digi...

In this episode, Sonya sits down with Sarah, our dynamic social media manager, to unravel a story that’s both a triumph and a trial. In this episode, we share the remarkable journey of a tradie franchisee who transformed their business through savvy social media strategies, only to hit a bureaucratic roadblock from head office. Sarah recounts how she crafted a vibrant and engaging online presence,...

In this episode of our podcast, we sit down with Tiffany, the dynamic co-owner and COO of The Product Bus, a consulting firm dedicated to helping early-stage, bootstrapping start-ups. Tiffany shares her journey from running a software development company to co-founding The Product Bus, where she and her team specialise in guiding tech and non-tech start-ups through the critical stages of product d...

If you spend a lot of time scrolling social media like I do , chances are you’ve come across certain “experts” who claim you can create a month’s worth of content in 30 minutes… IF you buy their super-duper program that shows you how. And while I do believe you don’t have to reinvent the wheel every month, there does seem to be confusion surrounding what actually goes into creating content. In tod...

If you own a website , run Google ads, or send emails as part of your marketing strategy, you’ve probably received notifications about DMARC authentication and the changes that are happening with Cookies. I’m not kidding when I say that this is one of the most important topics I’ve covered on the podcast. If you don’t address these changes, your emails will end up in spam folders, links to your we...

The new year brings all sorts of declarations and resolutions – many of which get abandoned just a few weeks (or days) into January. The most common New Year’s resolution I’ve seen lately is people resolving to do 75 Hard – a program designed to completely change your body and develop some serious grit. It’s a tough program, but worth it, and it got me thinking: what if we did a 75 Hard for busine...

My podcast on discounts and promotions last month generated some really interesting discussion. The general consensus was that, while many business owners understand that discounting doesn’t contribute long-term to their brand, they either didn’t know how to STOP relying on promotions, or they didn’t feel their brand was ‘premium enough’ to warrant charging higher prices. And while these are total...

One of my idols, Seth Godin, once said, “When you speak to everyone, you speak to no-one”. And nowhere is this clearer to me than in the marketing world. Try and speak to everyone and your message comes across as weak, generic, and I hate to say it - a little bit desperate. So, how do you avoid becoming the pick-me of your industry? For starters, you stop trying to please everybody, and you speak...

If you haven’t seen the Barbie movie yet, I’m willing to bet you’ve seen one of the MANY collaborations being promoted… well, pretty much everywhere! The hype for the film began WELL before its release date, and from a marketer’s perspective, the campaign has been a masterclass in how to do things right. In this episode, I’m going to show you how the main themes of the film were reflected througho...

At the time of recording this episode, Threads has been live for about 8 weeks and the term I’ve heard used to describe it the most has been, “a flash in the pan ”. Like Periscope and Telegram, Threads never really made it off the ground. In this episode, I discuss: - WHY Threads was invented in the first place - The gap in the market it aimed to fill - Why I think it didn’t live up to the hype, a...

When it comes to the world of business, your name conveys more information than you may realise. So the decision to CHANGE an established business name is not one that should be entered into lightly! In this episode, I share the reasons behind my business name change, and how it all started when Taylor Swift decided to re-record all her old albums. As they say, inspiration can be found everywhere,...

Everybody loves a bargain, but constant discounting can completely wipe out your profit margins. And believe it or not, it can also damage the perception of your business AND your industry, as a whole. In this episode, I’m going to share my thoughts on when discounting ISN’T appropriate, and give you practical examples of what you should do instead. Want to continue the conversation? Join the Boom...

SO many things go into building trust with clients and customers, so if they’re encountering your business for the very first time? There’s one thing simple thing you can do to build trust: get those 5 star reviews. In this episode I’ll take you through why reviews carry so much weight, why you want customers to share their experience and not just leave a star rating, and how you can make it SUPER...

While the word ‘pivot’ certainly WAS overused during the pandemic, the ACT of pivoting was crucial to the survival of countless small businesses. Now that we’re well and truly on the other side of Covid, it’s a great time to reflect on the lessons we’ve learned and to examine those businesses that not only survived, but THRIVED, in those turbulent times. Because tough times never last, but tough (...

Whenever I come across a service-based business that does marketing differently, I like to dissect what they're doing. And occasionally, I get really lucky and I get to talk to the creative minds behind these campaigns! In today's podcast episode, I'm talking to Rhyley and Kaity from huntsman Recruiting, a regional recruitment agency that does things VERY differently to their competito...

In recent years, the term basic has become a term commonly used to insult someone. And while I’m thrilled that the “I’m rubber you’re glue” of my schoolyard days is long gone, I believe that being basic is actually a COMPLIMENT. In fact, I built an entire business around the concept. In this episode, I’m going to share with you why the fundamentals should be your TOP priority, and why I wear the B...

When you’ve decided to make a change in your business , it can be tempting to dive in feet-first, and to give it everything you’ve got. And while I’m a big fan of taking massive action, there’s one question I see business owners forgetting to ask before they start making moves. In this episode, I’m going to share how asking yourself just one question regularly can save you time, money and frustrat...

A lot of business owners don’t want to invest in digital marketing unless they KNOW they can get a return on their investment. And fair enough, too – as a business owner myself, I know it’s a serious consideration. While there are no guarantees in digital marketing, there ARE a few things you can do to ensure you’re not wasting your money. In this episode of the Boom Your Biz podcast, I'm going to...

AI: The holy grail... or an onion? I don’t know many people who have gone as deep down the AI rabbit hole as my guest today, the incredible Sarah Stow. Listen in while we chat all things AI, including what Sarah does to make AI work for HER business. She has some interesting insights into why you should embrace trial and error, the importance of the ‘know-like-trust’ factor, and the concept of the...