Boom Your Biz

Setting your socials up for success in 2023 ~ the what and the why, not the how: leading into our first workshop The New Year brings with it the hope of a new way of doing things; the hope of new clients and new business, a new service and maybe even a new team member or two. While it’s easy to get swept up in wanting ALL THE NEW THINGS, I’m here to tell you that you DON’T need to go hard in the n...

Lessons we learned from our Get Stuff Done Week Ever wished you and your team could just take a week to Get Stuff Done, without the usual meetings and distractions that get you off track? Spoiler alert: You CAN! My team had its first ever Get Stuff Done week in late November, and while it was great, we learned a few lessons along the way, too! In this episode, I'll take you through WHY we did it,...

Mistakes we saw businesses make on Black Friday (and what you can learn from them) 2022 saw businesses in Australia hit some of their highest sales figures EVER, breaking all kinds of records - despite suggestions that projections were over inflated and we shouldn't expect too much. Plenty of businesses, including some of our clients, absolutely SMASHED their targets for Black Friday, where others...

For many small business owners, a big goal is to be able to build up a team to the point where you can step out of the day-to-day and have things run smoothly WITHOUT you having to be there, 24/7. But when you’re starting out, resources can be pretty tight. You may not even be paying yourself a proper wage - I know I wasn’t for the first few years of my business! There comes a tipping point though...

If you’ve followed me for a while, you KNOW that I’m a bit of a Swiftie. In fact, over HALF my team are fans of Ms Swift, and while observing the launch of her latest album, I realised that her pre-launch efforts were an absolute MASTERCLASS in marketing. In this episode, I'll take you through the 13 reasons I think Taylor Swift 's approach to marketing is *chef's kiss* - and how you can apply tho...

Stop chasing the shiny thing and get strategic with your socials The original title for this episode was… think you need a new digital marketing strategy? Try these things first… but I think I need to be blunt here: Chances are, if you’re not seeing followers convert into sales, you’re making one of three common mistakes. In this episode, I’m going to challenge you to try three relatively simple t...

Don't be a Wally this Black Friday Even though the stats in the past few months have been a little wobbly on the ecommerce front, we’re still expecting our clients to achieve record breaking results this year on Black Friday. Why? Because we’ve been laying the groundwork for months now …. and if you’re willing to start putting a few things in place now, you could see a nice pre-Christmas boost in...

Going viral? Great. Love it. Ride the wave if you do. But TRYING to go viral? I think it's waste of time and energy, often makes you appear like you’re trying too hard, and usually comes at the expense of the actual SERVING of customers and clients in your business. I discuss the reasons why going viral should NOT be your aim when creating content, in Episode 103 of the Boom Your Biz podcast.

Are you playing small in your business? If you've been in business for a few years, and you're not experiencing the level of growth you'd like, I have a question for you: are you playing SMALL in your business? In this episode, I talk about some of the reasons business owners resist playing big in their businesses, plus I give you my three top tips for overcoming resistance. As always, the best co...

Companies using their social media beyond their social media channels I had a weird experience with an ecommerce business the other day. It started out bad-weird, but when I say they turned it around, I mean they REALLY turned it around. And how they did it might surprise you. In this episode, I’m going to discuss how you can use the content you create for your social media channels beyond just po...

Want to get into Digital Marketing? The good news is, there are a TON of ways to get your foot in the door. While most degrees, diplomas and online courses will promote themselves as the ONLY course you need to be able to walk straight into your dream digital marketing job, the truth is there are a LOT of ways to get there. In this episode, I introduce you to members of my core team, who share how...

Generosity as a business strategy What is the one small thing that - when done well - can set your business apart from your competition? It’s not great value or amazing service, although these things definitely matter… it’s generosity! I’m not talking about massive giveaways or slashing your price down to the bare bones, either - I’m talking about making generosity part of your culture, and part o...

How we deal with problems now vs. 2 years ago (Lib and Sonya interview) If you'd told me 18 months ago that making mistakes or dealing with conflict in my business wouldn't faze me, I would have thought you were MAD.   But as my business has grown, so have I - and so has my team!   In this episode I bring on Lib, my first ever full time hire, who has been with me through a lot...

It’s been a BIG couple of weeks in the social media space when it comes to the issue of privacy. From the Melbourne woman who didn’t consent to being filmed - and misrepresented - in the interest of clickbait content, to the uproar over TikTok’s admission that third party trackers have access to personal data through the platform, it’s got me thinking about privacy online and how we navigate it. S...

We’ve been hearing whispers for a while now about new changes coming to Instagram, and it’s finally happened. You may not have the new update yet, but it IS coming. In this episode, I’m going to take you through all the changes, why they're happening, and how small businesses can keep up WITHOUT having to spend hours editing reels and videos.

With more and more businesses opting for a remote work model, it’s not uncommon for some employees to never meet face to face. And while operating remotely has its definite advantages, fostering a strong team culture is something that you can’t leave to chance. In this episode, I’m going to take you through some of the things we do within my agency to make sure every team member feels valued and i...

We’ve been so busy over at Kiss and Linchpin for the past few months, I almost missed my business anniversary! That’s right, we’ve passed a major milestone: 5 years in business. Statistics show that most businesses FAIL within 5 years, so for me to hit that half-decade milestone - with no sign of slowing down - is a pretty proud moment. And since knowledge is power, I want to share with you the le...

Someone once told me that a WordPress website requires maintenance like a car does. You need a regular service or oil change or the whole thing may just blow up. And while in an ideal world, websites would be set-and-forget; in the wonderful world of widgets and upgrades, it's just not the case. In this episode, I take you through all the essentials when it comes to maintaining your WordPress webs...

In this episode I chatted with Jess Ruhfus, who you may know as the Founder of Collabosaurus and one of my previous podcast guests. This absolute powerhouse of a woman has launched a product based business - No.2 post-flush perfume drops, a really clever alternative to bathroom sprays. In this episode, we discuss: - How Jess managed to make an unsexy product, sexy; - The difference between marketi...

In my last episode I interviewed a business owner about how she gets her team to show up on social media. In this episode, I’m going to expand on our conversation and give you the framework we give our clients for getting their team to show up online so you can stop being the only one in the business driving the social content. Make sure you visit https://kissmarketing.lpages.co/ep-88-freebie-7-st...

If you asked me to name three business owners I’ve worked with who get a lot done, Rebecca Miller would probably be right at the top of that list. Not only does she run two successful medispa businesses, she’s the creator of a 12 week online program and is a business coach, mentor and speaker. Did I mention that she also has three kids and a husband, and is really active in her business community,...

If you've followed me for a while, you'll know that last year I experienced some pretty significant business owner burnout. In my research into all things burnout recovery, I came across Naturopath (and incredible businesswoman) Vesna Hrsto. As a marketer, I have been SO impressed by Vesna's sale funnel, the format of her programs and the way that everything just flows beautifully in her business....