Susan Friedmann

Book Marketing Mentors

Business EN ↓ 534 episodes

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Author

Susan Friedmann

Category

Business

Podcast website

bookmarketingmentors.com

Latest episode

Jul 8, 2026

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Episodes

How to Best Boost Book Sales with Powerful Email Marketing - BM382 09.08.2023

Get ready for some game-changing strategies that will help you grow your email list and skyrocket your success! Join us as we dive into the exciting world of email marketing with the expertise of international consultant, Matt Treacey. Discover the incredible power of captivating email marketing strategies that will keep your audience hooked. Here are 3 key takeaways from this week's intervie...

How to Best Use Publicity Power to Elevate Your Book Success - BM383 09.08.2023

Are you ready to uncover the secret sauce for boosting your book's success? Join me as we delve into the world of publicity power with media expert, Jason Jones. From email scripts and media training videos to press kits and media lists, Jason reveals how these tools can boost your visibility, establish credibility, and connect effectively with your target audience. Prepare for mind-blowing t...

How to Best Build Credibility With the Power of Compilations - BM381 02.08.2023

Have you ever considered being part of a compilation?  In this week's captivating episode as we delve deep into the world of anthologies with special guest Andrew Dupy. As a seasoned expert in non-fiction books, Andrew reveals the key factors to consider when selecting an anthology to participate in.  Learn how participating in an anthology can be a game-changer for authors.  Explore the sign...

How to Best Build a Winning Book Marketing Strategy - BM380 26.07.2023

Want to build a winning book marketing strategy? Tune into this week’s exciting episode as we delve into the secrets to crafting a message that resonates and captures your target audience's attention.  From social media tactics to email marketing secrets, experience a treasure trove of exciting tools and strategies to skyrocket your book marketing efforts.  Uncover the untapped potential of s...

How to Best Plan, Write, and Promote a Book That Matters - BM379 19.07.2023

Want to plan, write and promote a book that matters? With eight awe-inspiring business books under his belt, Josh Bernoff reveals his top-secret strategies for success in this week's podcast interview. Prepare to be amazed as he emphasizes the paramount significance of collecting captivating stories and debunks the myth that writing is the only focus of the job. But that's not all - Josh...

How to Best Use Your Book to Gain Credibility in Higher Ed - BM378 12.07.2023

Do you want to know how to use your book to gain credibility in the higher ed market? Get ready to be inspired by the amazing Helen Osborne, an esteemed author, and champion for affordable textbooks. Join us for this exhilarating conversation as Helen takes us on her journey, which began back in 2005 when she took on the challenge of tackling the skyrocketing prices of textbooks and fighting for a...

How to Best Leverage Book Reviews to Boost Your Credibility - BM377 05.07.2023

Want to know how to leverage book reviews?  In this week's podcast interview, Carol Amato, a seasoned author with 30 books and over 200 articles under her belt, dives into the power of testimonials for your book and how to create an impressive media kit.  She shares her secrets on leveraging book reviews to boost credibility and skyrocket your book's success. Carol emphasizes the importa...

How to Best Judge Your Book By Its Cover - BM376 28.06.2023

Are you ready to learn why you should never judge a book by its cover (except when you actually should)?  Today's podcast episode reveals the truth behind the age-old adage: judging a book by its cover.  You'll learn why authors must fall head-over-heels in love with their book covers to boost sales and captivate readers. Join me in exploring the intricacies and nuances of book cover cre...

How to Best Build Your Author Brand to Gain Visibility - BM375 21.06.2023

Ever wanted to know how to build your author brand? This week, I sit down with Annie Scranton, Founder of PACE PR, to get some insider tips on how to maximize your book's visibility in today's crowded market. The key? Making time for book promotion. Building an email list and leveraging social media are essential steps in building your brand, but it's equally important to become kno...

How to Best Use Brand Storytelling to Connect With Your Audience - BM374 14.06.2023

Want to know how to use brand storytelling to engage your audience? Join me as I interview Paul Kreiter, the mastermind behind Kreiter Creatives, as we explore how nonfiction authors can use brand storytelling to connect with their audience.   Paul's expertise will help you overcome the challenges of identifying and articulating your unique brand story, including tips to conquer your impostor...

How to Best Unleash Amazon Ads to Sell More Books - BM373 07.06.2023

Want some expert advice on how to unleash Amazon Ads? Join me this week for an exciting interview with Alex Strathdee, the brilliant mind behind advanced Amazonads.com. You'll be inspired as you discover how Alex's marketing expertise blossomed from his own failed writing attempts. One of the key takeaways from our conversation is the importance of giving as much attention to marketing y...

How to Best Unlock the Power of a Perfect Virtual Book Tour - BM372 31.05.2023

Want to know how to unlock the power of a perfect virtual book tour? Get ready to discover the podcast strategy that has helped leading authors sell hundreds of books! In this episode, Susan interviews Tom Schwab, founder of Interview Valet, to discuss his foolproof virtual book tour method and the critical role of trust-building in reaching new readers. With Tom's expert advice, you'll...

How to Best Succeed in Crowdfunding Your Book - BM371 24.05.2023

Do you want to know how to succeed in crowdfunding your book? Get insider tips on crowdfunding for authors from two industry experts - Victoria Bennett, founder of the Crowdfunding Hub, and Charmaine Hammond, an 11-time bestselling author, and award-winning film executive producer.  In this powerful interview, Victoria and Charmaine dive into the benefits of crowdfunding for authors, such as build...

How to Best Use Podcast Interviews to Boost Your Book Sales - BM370 17.05.2023

Are you eager to use podcast interviews to boost your book sales? Tune into this week's powerful interview with Jennifer Longmore, media personality, ten-time bestselling author, podcast host, and CEO of The Podcast Connector. Jennifer spills the beans on how to confidently pitch yourself for podcast interviews and add real value to the podcast community as a successful guest. Plus, you'...

How to Best Change Your Mindset to Get Your Book Noticed - BM369 10.05.2023

Are you a first-time author feeling intimidated by the world of marketing?  Don't worry, you're not alone. Yet if you want your book to find its way into the hands of enthusiastic readers and boost sales, then learning how to market it effectively is essential.  And, If you want to get your book noticed, changing up your marketing mindset is key! Trust me on this one. Susan Friedmann, (a...

How to Best Succeed Without Traditional Publishers-BM368 03.05.2023

Are you tired of waiting for traditional publishers to give you the support you need to succeed as an author? Meet Anna David, a best-selling author with mixed feelings about traditional publishing but who has found success in hybrid publishing and self-publishing. In this week's episode of Book Marketing Mentors, Anna spills the tea on why simply releasing a book may not give you the success...

How to Best Unleash Your True Potential - BM367 26.04.2023

Want to know how to unleash your true potential to reach your greatness? Get ready to be inspired and motivated by this week's guest expert, Michelle Villalobos (a.k.a.  The Superstar Activator) and distinguished author of "But I Want to Fly" An Adventure Book for Dreamers of All Ages." She discusses how aligning your actions with your true essence is critical to achieving succ...

How to Best Land Better Clients, Bigger Deals and Higher Fees - BM366 19.04.2023

If you want better clients, bigger deals, and higher fees, listen to this week's powerful interview with selling and marketing guru, David Newman. Do you cringe when you think about marketing and selling your book? No worries, David has you covered with his expert tips on transforming negative associations with sales, pinpointing your ideal clients, connecting with potential customers, and ma...

How to Best Market Your Book with a Servant's Heart - BM365 12.04.2023

Want to know how to market your book with a servant's heart? Steve Ramona is a networking whiz who believes that building genuine relationships and serving others is the key to success, both in life and career.  With his entertaining personal anecdotes, he will convince you of the immense power of networking and motivate you to adopt a servant's heart. And, if you're an author strug...

How to Best Make Money with Your eBook - BM364 05.04.2023

Do you want to make money with your ebook? Imagine creating and selling a book in no time, without breaking the bank.  Tom Antion, internet multimillionaire and founder of the only licensed dedicated internet marketing school in the country, spills the beans on his secret to quick and affordable book development.  How to craft and sell ebooks in a flash, without breaking the bank Discover the tric...

How to Best Use Speaking to Expand Your Reach and Impact - BM363 29.03.2023

Want to know how to expand your reach and impact? The savvy author knows there is more to success than merely putting pen to paper. Making one's name known in the marketplace requires energy and enthusiasm. As an author, I saw professional speaking as an opportunity to spark interest in my strategies and tactics. Before long, I was able to establish myself as a preeminent voice in my field, ...

How to Best Repurpose Your Content for Social Media - BM362 22.03.2023

Want to know how to repurpose your content and turn it into social media gold? If you are looking to squeeze every last drop of potential from your content then tune into this week's interview with Kelsey Shumway from Repurpose House. Learn her savvy tricks and tips to revamp instead of recreate to supercharge your reach and engagement! Plus you'll also discover... How to create new asse...

How to Best Use Method Writing to Find Your True Voice - BM361 15.03.2023

Do you want to know how to write and speak from your true authentic voice? Join Leslie Berliant,  writing coach, poet, and playwright (a.k.a. the "Writing Whisper"}, as she shares her "Method Writing" technique to help you dive deep inside yourself to uncover your unique stories and authentic voice!  In this week's powerful interview, you will discover... How to craft enga...

How to Best Get Your Content Seen, Heard and Respected - BM360 08.03.2023

Are you ready to get your content seen, heard, and respected? Melanie Herschorn, Founder of VIP Digital Content, unlocks the secret of cutting through the digital noise and making your masterpiece heard! She shares strategy-savvy tips for marketing your work with killer content that makes even brand-new authors become an "authority" in their niche. In this week's powerful episode, y...

How to Best Create a Novel Approach For Your Own Book Club - BM359 01.03.2023

Have you ever considered creating your own book club? As an award-winning storyteller, comedian, and motivational speaker, Kelly Swanson wanted to find a unique way to build lasting relationships with her audience. She found the perfect solution – starting her own book club.  In this week's powerful episode, you will discover... How a book club can make a positive impact on your community How...

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