Susan Friedmann

Book Marketing Mentors

Business EN ↓ 534 episodes

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Author

Susan Friedmann

Category

Business

Podcast website

bookmarketingmentors.com

Latest episode

Jul 8, 2026

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Episodes

How to Best Find the Perfect Writing Partner for Your Next Book - BM 358 22.02.2023

Do you know how to find the perfect writing partner?  For many authors, writing a book can feel overwhelming. But fear not! A ghostwriter (aka your perfect writing partner) is the secret weapon for those who don't have the time or skill to write their own masterpiece.  This week’s interview is with Dan Gerstein, a nationally recognized political writer, communications strategist, and CEO of G...

How to Best Sell Your Books So You Can Make Money - BM357 15.02.2023

Want to sell your books so you can make money? Everyone has their own motivations for buying books, so if you want to be successful with yours it's essential that you understand what people are looking for and how they'll use what you have to offer. Listen as Brian Jud, a publishing trailblazer, and bestselling author of Beyond the Bookstore and How to Make Real Money Selling Books Witho...

How to Best Sell More Books and Book More Speeches - BM356 08.02.2023

Want to sell more books and book more speeches? Lois Creamer is an industry expert. She’s helped countless speakers, consultants, and experts succeed by booking more business and making more money. Listen as Lois shares insightful advice for monetizing your passion, and savvy tips to kick your speaking and consulting up a notch. In this episode, you will discover... What strategies to use to sell...

How to Best Turn Your Passion into Profits - BM355 01.02.2023

Want to know how to turn your passion into profits? Matt McWilliams had a dream to make an impact on the world. After taking the first step with his book "Right Turn Your Passions Into Profits," Matt has empowered countless entrepreneurs on how to follow their passion and make money at the same time. In this powerful episode, you will discover... How to balance both sides of having a suc...

How to Best Use Your Book to Create a Movement - BM354 25.01.2023

Want to use your book to create a movement? Listen as Mark Mears, bestselling author, and leader in the business world is using his new book "The Purposeful Growth Revolution" to launch an inspiring movement.  He's helping people discover their capacity for growth - whether as individuals or part of a team or organization! Tune in to learn more about this incredible journey toward t...

How to Best Build Your Expert Authority with Virtual Summits - BM353 18.01.2023

Want to know how to build your expert authority with virtual summits? Listen as expert summit producer, Ray Brehm shares how hosting a virtual summit is the perfect way to showcase your knowledge and build up that all-important authority!  In this powerful episode, you'll discover... Learn how to use virtual summits to build an audience and sell more books. Discover how a virtual summit can g...

How to Best Market and Sell a Memoir - BM352 11.01.2023

Want to know how to market and sell a memoir? Listen as Natasha Miller, a Wall Street Journal and USA Today bestselling author, sets out to write a memoir about her life's journey from a relentless homeless teen to achieving the entrepreneurial dream, only to discover a powerful, unexpected truth that will change the future of generations. In this powerful episode, you will discover... What s...

How to Best Unlock Secrets to Being a Successful Speaker - BM351 04.01.2023

Do you want to unlock the secrets to being a successful speaker and discover the best strategies to become confident and engaging? "Speaking is rarely about a transference of information. Speaking is about a transference of emotion."  - Steve Lowell Listen as Steve Lowell a multi-award-winning speaker, bestselling author, and master trainer for high-impact speakers shares the importance...

How to Best Achieve Peak Performance to Master Your Success - BM349 21.12.2022

Do you want to know how to best master your success? Listen as Colleen Biggs, an award-winning business coach, and international speaker shares how she helps ambitious women and entrepreneurs conquer their fears to attract the right clients, generate more money, and expand their influence. In this powerful episode, you will discover... What you need to know to get over the fear of stepping into th...

How to Best Use Your Book as Powerful Marketing Tool - BM348 15.12.2022

Do you want to know how to use your book as a powerful marketing tool? Listen as Ford Saeks, widely recognized as a business growth expert shares essential tools and techniques for non-fiction authors who want to position themselves as an expert and build brand equity. "The biggest mistake I see authors make is not using their book as a marketing tool to really position themselves to build br...

How to Best Use the Power of Pins to Help Market Your Book - BM347 08.12.2022

Find out how Pinterest's reach goes well beyond other social media channels, Listen as Kate Ahl, Simple Pin Media, offers tools to unleash Pinterest as a branding powerhouse.  Where posts on other social media channels tend to be stagnant, Pinterest acts more as a search-and-discovery engine. It drives business to your website by connecting directly with self-selected affinity groups already...

How to Best Get Good Publicity For Your Book - BM346 30.11.2022

Do you ever wonder what you need to do to get good publicity for your book? Listen as PR expert, Tracy Lamourie offers up a truckload of priceless gems to help get the spotlight shining on you, your book, and your thought leadership. In this episode packed full of priceless tips and techniques, you will discover... Why publicity is the most effective form of marketing promotion Why editorial beats...

How to Best Create a Consistent Brand - BM345 23.11.2022

Are you challenged with creating a consistent brand? Listen as Mark Herschberg shares the essentials of brand consistency across all platforms. In this episode, you will discover... Why your book cover needs to be consistent with your larger brand.  Why branding and creating a consistent brand across all media platforms is essential Mark introduces his "Brain Bump app" and shares how it...

How to Best Turn Your Book Into an Online Business - BM344 16.11.2022

Do you have a book that you want to turn into an online product or course, but don't know how? Listen as Ellen Finkelstein shares her expertise to help you turn your knowledge into online products so you can help make a positive change in the world. In this episode, you will discover... How to get started turning your book into an online product or course Why live training plays an essential...

How to Best Use Linkedin to Sell Your Books in Bulk - BM343 09.11.2022

Do you want to how to use LinkedIn to sell your books in bulk? Listen as Joe Apfelbaum, LinkedIn expert, and certified Google trainer. shares his secret sauce to stay top of mind and build meaningful relationships with key prospects. In this week's powerful episode you'll discover... Why it's  important to have a strategy for networking and building meaningful relationships What are...

How to Best Make the Impossible Possible - BM342 01.11.2022

Have you ever considered how you could achieve the impossible and make it possible? Listen as Steve Sims, founder of the world's leading experiential concierge firm, shares his expertise on how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. In this powerful episode, Steve drops SO MANY value bombs that you'll want to re-listen to the recording multiple time...

How to Best Use Your Stories to Persuade and Change Minds - BM341 26.10.2022

If you want to know how to use your stories to persuade and change minds, this is a "must listen to" episode. Kelly Swanson, master storyteller, international speaker, and bestselling author, shares her secret sauce to help make your boring stories sing and dance, even when you tell them hundreds or thousands of times over.   In this week's powerful episode, you will discover... How...

How to Best Confidently Brag About Yourself - BM340 19.10.2022

Do you struggle when it comes to bragging about yourself or your successes?  Listen as Dr. Winifred Bragg shares ways to create a strong "brag factor" without sounding obnoxious, so that you and your book can stand out from the crowd  In this powerful episode, you will learn:  How to make the best use of the  "brag factor" without feeling like you're boasting The importanc...

How to Best Be a Successful Podcast Guest - BM339 12.10.2022

Do you want to know how to be a successful podcast guest?  Listen as P.R. expert, Michelle Glogovac shares her wisdom to help you elevate your expert authority status using podcasts and podcast book tours. In this powerful episode you will learn:  How to get started when you want to be a podcast guest What you absolutely "must do" before being a guest on a show How to get on more than fo...

How to Best Gain Attention for Your Book with Storytelling - BM338 06.10.2022

Do you want to gain more attention for your book?  Listen as storytelling expert, Ralph Peter shares how he hones his storytelling skills to keep his audiences engaged and eager for more. In this powerful episode you will learn:  How to use storytelling to engage and hold an audience's attention  How to use simple words to create strong visuals in a reader's mind  How to control the urge...

How to Best Pivot Your Success With a Life of No Regrets - BM337 28.09.2022

Do want to pivot your success into a life of no regrets? Listen as transformation expert, LeeAnn Marie Webster shares her secret sauce to live the life you really want to live versus the one you think you should be living. Or you're just living by default. In this powerful episode, you will discover... Why it's essential to pivot your life when you've lost joy and satisfaction doing...

How to Best Build Your Confidence as an Expert Authority - BM336 21.09.2022

Do you want to build your confidence as an expert authority? Listen as Susan Friedmann, Author Marketing Mentor, and Influencer shares how the "lack of confidence" is an excuse that often stands in the way of authors marketing their books.  In this powerful episode, you'll discover... What exactly is confidence and why it's important What fears might hold you back from sharing...

How to Best Write Your Book to Sell Other Business - BM335 14.09.2022

Do want to use your expertise to write a book that helps you grow and sell other business?  Listen as Business Book Strategist. Cathy Fyock shares her secret sauce to build a relationship between the book content and your message. In this powerful episode, you will discover... Why it's important to write a book as a business growth strategy, and how to go about doing it effectively.   Why pos...

How to Best Deal with Resistance to Share Your Expertise 07.09.2022

Are you looking for a way to overcome any resistance that stands in the way of getting recognized for your expertise?  Listen as Dr. Pamela Moss walks you through her ‘secret sauce’ for deep clarity to remove sticky blocks that stop you from sharing your knowledge, skills, and talents with your tribe. In this week's powerful podcast interview, you'll discover. Why aligning your mind is t...

How to Best Improve Your Book Marketing - BM333 31.08.2022

Do you want to know how to best improve your book marketing even if you lack marketing and sales expertise?  Listen as Susan Friedmann, the Author Marketing Mentor & Influencer, shares sage advice to increase money-making opportunities with your book. In this week's powerful podcast episode "How to Best Improve Your Book Marketing" you will discover... Commonsense information to...

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