Book Marketing Mentors

Your ideal readers may already be looking for your book. So why aren't they buying it? The answer may surprise you. Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also means they're unintentionally overlooking a large part of their audience. This week's guest is Sheila Glazov , award-winning author, internationally recognized...

What if the secret to selling more books isn't reaching more people, but building deeper relationships with the right people? This week's guest is Elizabeth Henson, CEO of Elizabeth Henson Inc. and founder of the Community Growth Lab. Elizabeth has helped entrepreneurs and creators grow thriving businesses by focusing on one thing many marketers overlook: community. In this conversation,...

Ever wonder how a debut novel can open doors far beyond book sales? This week’s guest is Kailey Holbrook, award-winning filmmaker, author, and film student at USC. Kailey published her first 500+ page novel while still in high school. Since then, she's built an engaged online following, navigated the worlds of publishing and filmmaking, and learned firsthand what it takes to connect with read...

Want more book sales, visibility, and credibility? Speaking may be one of the fastest ways to get there. But how do you land speaking opportunities if nobody knows who you are? Do you need a polished keynote? A speaker reel? A big platform? In this episode, I sit down with Steve Markman, founder of Markman Speaker Management and a respected insider with more than 35 years in the speaking and confe...

Could using AI in your book create a legal problem you never saw coming? What if parts of your manuscript are not actually protected by copyright? And what should authors know before using AI for research, outlines, editing, or content creation? In this eye-opening conversation, legal expert Elissa Hecker breaks down what nonfiction authors need to understand about AI, copyright, contracts, and pr...

Are you undercharging without realizing it? What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise? In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business....

Do you know why some authors struggle to market their books even when they have a powerful message? This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has learned one truth most authors miss: storytelling is not separate from marketing. It is the marketing. In t...

Do readers judge a book by its cover? Absolutely. And if your book looks self-published, readers notice before they read a single word. This week on the podcast, book designer extraordinaire Victoria Wolf pulls back the curtain on what makes a book look polished, credible, and impossible to ignore. With more than 30 years in the industry and 500+ books designed, Victoria shares the design choices...

Are you actually stuck… or are you hiding behind perfection? Most nonfiction authors say they’re “not ready.”  Kristin Bentley calls that out for what it is. As founder and CEO of EP House, Kristin has spent 25+ years helping leaders, experts, and change-makers turn lived experience into books that matter. In this conversation, she breaks apart the idea that confidence comes first… and replaces it...

Are you writing a novel… or quietly hoping people will magically find it later? This week’s guest, Olivia Zugay , isn’t here for that fantasy. As a marketing and sales strategist for self-published fiction authors and founder of Story Flow Solutions, Olivia helps writers stop treating marketing like an afterthought and start building real reader demand before the book even exists. If you want loya...

Why do some nonfiction books get read… and others get put down halfway through? If your book isn’t connecting the way you expected, it’s probably not a marketing issue. It’s how the message is landing on the page. This week’s guest expert, Corey Radman—editor and ghostwriter for memoir, self-help, and business authors—breaks down what actually makes a book resonate. Because readers don’t stay for...

Are you building your authority… or quietly eroding it without realizing it? In a world where AI can write, mimic, and scale content in seconds, trust has become fragile. And for nonfiction authors, that changes everything. This week’s guest, Gal Borenstein—global branding and PR expert and author of Don’t Believe the Hype —breaks down what’s really happening beneath the surface. Because this isn’...

You wrote the book. You got it published. You’ve been putting yourself out there. So why is it still not bringing in real income? This week’s guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast host—shares what most authors miss when they expect their book to do the heavy lifting. We get into what actually drives revenue… and where authors tend to get stuck without real...

What if your book isn’t the product… but the foundation of everything that follows?  Many authors publish with hope that book sales will drive income. Few realize the real opportunity lies in what the book makes possible. This week’s guest, Dr. Lee Baucom, has spent more than two decades turning books into thriving businesses — and he’s sharing exactly how it works.  A bestselling author of seven...

What if your next reader wasn’t on Amazon… but already waiting for you on Substack? This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerful engine for audience growth, idea validation, and steady income. You’ll hear how to test book ideas before you write them, build a loyal subscriber base that ac...

Everyone says your book needs to be different . But what if “different” is exactly why it gets ignored? In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors respond by trying to be louder or trendier. This week’s guest, Scott McKain, argues that approach misses the point. In his book Beyond Distinction, Scott explains why differenc...

What if the success of your book isn’t only about strategy… but also about alignment?  In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surprising clarity for authors, speakers, and creative entrepreneurs. From identifying your natural strengths to choosing the right timing for projects, numerology can revea...

Are you making book marketing harder than it needs to be?  Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do instead.  Mamie is the founder of MVL Marketing and a veteran digital strategist who has worked with major publishing houses and countless authors. She...

Is your book working as hard as you did to write it?  Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business.  Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In thi...

Are you struggling to turn readers into high-paying coaching clients with your book?   You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait.  This week’s guest, client acquisition strategist Jesse Holmes, specializes in strategic word-of-mouth. He reveals what turns readers into coaching clients. If you’re a nonfiction author,...

What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach? This week’s guest expert, Susan Trumpler , founder of Unstoppable Women in Business and the SheBoss Café , helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blo...

What if expert authority isn’t something you claim—but something the market recognizes? Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed. This week, Christine Blosdale —five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage. Christin...

What if your book wasn’t the end of the journey, but the doorway to the stage? If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link. This week’s guest is Jim Johnson —legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autis...

Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically . In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it. My guest is Noemi Beres , co-owner of Podcast Connections , one of the most respected podcast booking agencies in the industry. She shares what hosts look f...

Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey? This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training.  Bob reveals how authors can leverage authentic value, influence, and media to promote their books mo...