Book Marketing Mentors

Does your book marketing feel forced, awkward, or exhausting? In this episode, Jenn Grace , award-winning author and founder of Publish Your Purpose , shares a smarter way to market your book—one that actually fits who you are.  With nearly two decades of experience and more than 200 nonfiction authors supported, Jenn explains how marketing can feel natural, sustainable, and effective. You’ll hear...

Are you guessing what works on your author website, or do you actually know ? In this episode, you’ll hear expertise from Philippa Gamse , a veteran digital marketing strategist and author of Website Wealth . She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site. If numbers make your eyes glaze over or you’ve n...

Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck. In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonfict...

What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller? If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Today bestselling author, psychologist, and writing mentor Anne Bartolucci, PhD, reveals how fiction techniques can transform the way readers experience your message. Anne...

Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point? This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets. She’s flipping the usual marketing fluff on its head and showing yo...

Drowning in a noisy book market? This episode hands you the lifeline. Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise. Inside this episode: Why “middle of the road” marketing kills momentum...

What if your voice could sell more books than your marketing plan? This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful sales tool when you know how to use it. Together we explore the real story behind self-narration: the ne...

Are you craving a calmer, more intuitive way to grow your author platform?  Tired of forcing yourself into formulas that never fit? This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment, and steady growth. Chelsea shares how sensitive, visionary authors can release the pressure, trus...

What if the future of book marketing could completely redefine your success as a nonfiction author? In this milestone 500th episode of Book Marketing Mentors , host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve. From the rise of AI-driven personalization to the art of micro experiences and community ecosy...

Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers? This week’s guest expert, Mary Catherine Jones , award-winning executive producer and founder of The Audiobook Experience , reveals how to harness the true power of audio storytelling. She breaks down how to choose the perfect voice, navigate the recording process, and transform your audiobook...

Ever wondered how mastering your personal energy could unlock your book marketing superpower? This episode flips the script on book marketing. Isabel von Boetticher uncovers how mastering your personal energy can transform fear and fatigue into clarity and confidence. A multicultural holistic health practitioner and leadership development catalyst, Isabel joins us from the Dominican Republic to sh...

Think book awards are only about bragging rights? Think again. This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing. Carol reveals...

What if your book could become the single most powerful marketing tool for your business? This week's guest expert is Aurora Winter, MBA , award-winning author and founder of SamePagePublishing.com . Aurora explores how your book can become more than words on a page. You’ll discover how to turn it into a launchpad for income, influence, and long-term success. Aurora shares how to use your boo...

Is your author website quietly sabotaging your book sales? This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books . Our guest expert, Carolyn Choate , founder of Financially Free Author , is a heart-guided sales funnel builder and multi-genre author who’s mastered the art of driving authentic, sustainable website...

What if your book could be more than just a one-time product—what if it could become a multi-stream income machine? This week's guest expert is Tanya Brockett , bestselling author, global speaker, and publishing strategist who has helped thought leaders turn their expertise into six-figure book deals and seven-figure revenue.  With 20+ years in author services, Tanya unveils powerful ways to...

Struggling to cut through the noise and get media attention for your book? This week, publicity powerhouse Leah Paulos —founder of Publicity School and Press Shop PR —unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter your budget or connections. You’ll hear how to:...

You want to speak. You’ve got a message. But is your business ready to keep what the stage brings? In this episode, bestselling author and strategist Israel Duran shares why chasing visibility without structure is a costly mistake. You’ll learn the “leaky bucket” trap most authors fall into—and how to fix it before you step into the spotlight. This isn't just about landing stages. It’s about...

Think you’re not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You’ll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal to your book. You’ll pick up simple techniques to spot everyday comedy, use surprise for impact, and layer in humor that feels natural. You’ll also learn how to test y...

Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two. This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix...

Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works. You’ll get the inside track on today’s publishing options: traditional, self, and hybrid. More important, you’ll learn how to pick the path that fits your goals, and how to turn your book into somet...

Think AI can’t sound like you ? Think again. Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice. She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative...

What if the title you love, the story you’ve lived, or the brand you’re building could land you in legal trouble? This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. From book titles to memoir minefields, she breaks down the must-know legal moves every author should make before publishing. In this episode, you’ll discover: Why sk...

Is your website actually helping you sell books—or just taking up space online? This week’s guest, Sandra Beatty, turns websites into lead machines. She’s a conversion copywriter, strategist, and children’s author who helps authors and service pros transform casual visitors into loyal buyers. If your site looks good but doesn’t bring results, Sandra shows you why—and how to fix it. From layout to...

Thinking about hiring help for your author business—but not sure where to start? If you're feeling stretched thin, stuck in the weeds, or simply unsure how to grow beyond “just you,” this episode is for you. Jamie Van Cuyk, CEO of Growing Your Team, knows how overwhelming hiring can feel—especially when your business is personal. She’s helped countless creative entrepreneurs like you find the...

Are you looking for national media attention to fuel your book sales? Mary O’Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without industry contacts. In this episode, Mary walks you through the exact steps producers look for when choosing guests. You’ll discover how to pitch with purpose, avoid rookie mist...