Susan Friedmann

Book Marketing Mentors

Business EN ↓ 534 episodes

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Author

Susan Friedmann

Category

Business

Podcast website

bookmarketingmentors.com

Latest episode

Jul 8, 2026

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Episodes

How to Elevate Marketing Yourself With Winning Success Strategies - BM408 07.02.2024

How good are you at marketing yourself? Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself."  Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works.  Key takeaways include: Avoiding Ineffective Marketing : Emphasizing the risk of using unr...

How to Best Discover the Secrets to Fiction Author Marketing Success - BM407 31.01.2024

Unlock the secrets to fiction book marketing success! Join me for an enlightening interview with renowned author, writing coach, and podcaster, Kevin Johns. Discover game-changing strategies, tactics, and mindset shifts that will take your fiction career to the next level. Key insights include... The significance of writing an incredible book as a marketing technique  Strategies for generating lea...

How to Master Resilience: Your Secret Weapon for Book Marketing Success - BM406 24.01.2024

Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success.  Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales. Key takeaways: Resilience vs. Perseverance: Susan distinguishes the two, noting perseverance is about relentless p...

How to Unlock the Secrets of Turning Book Dreams into Marketing Triumphs - BM405 17.01.2024

Do you dream of making your book a huge success? Don't let marketing challenges hold you back!  Join me in this week's powerful episode with publishing expert Michelle Vandepas as she reveals the secret formula for turning your book into a marketing triumph. What you'll takeaway is how to... Pin down what you want readers to remember; it's your key to broader marketing. Think o...

How to Harness the Power of AI for Your Book Marketing Success - BM404 10.01.2024

Are you curious about the power of AI in book marketing?  Join us as I chat with Michael Goldrich, digital and AI strategist and author of “Too Many Hats, Not Enough Time.”  Here are some valuable takeaways: Create customized AI personas like a PR specialist, social media manager, and Amazon ads expert. Give them the expertise to advise you.  Have a marketing persona identify your target audience...

How to Transform Your Webinars to Boost Impact and Audience Engagement - B403 03.01.2024

Get ready to supercharge your webinar game with this week's podcast featuring Jon Schumacher, the expert behind successful webinars and online events. Here are three key takeaways you don't want to miss: 1. Keep It Simple, Make It Stick: Discover the power of simplicity in teaching. Jon breaks down information into easy-to-digest pieces for a seamless learning experience. 2. Supercharge...

How to Best Master the Art of Marketing and Selling a Memoir - BM402 27.12.2023

Want to know how to market and sell a memoir? Listen as Natasha Miller, a Wall Street Journal and USA Today bestselling author, sets out to write a memoir about her life's journey from a relentless homeless teen to achieving the entrepreneurial dream, only to discover a powerful, unexpected truth that will change the future of generations. In this powerful episode, you will discover... What s...

How to Best Stand Out With Actionable Tips to Market Your Book - BM401 20.12.2023

Do you want to stand out with actionable tips to market your book? Join me as I interview  Anne Therese Gennari, author of 'The Climate Optimist Handbook.'  Anne Therese takes us through her journey of balancing motherhood while making her book a success.  Here's a sneak peek into a few of her secrets to success.  It's all about passion, consistency, collaboration, and asking f...

Celebrating 8 Years, 400 Episodes and 3 Book Marketing Trends for 2024 13.12.2023

This week's episode of the Book Marketing Mentors podcast is pretty special. We're celebrating 8 years and 400 episodes! I'm excited to share with you some insights on "3 Book Marketing Trends for 2024." During the episode, I'll take a trip down memory lane and talk about my podcast journey. Plus, we'll dive into the changing world of book marketing and discover...

How to Best Leverage Neuromarketing to Boost More Book Sales - BM399 06.12.2023

Discover the captivating intersection of neuromarketing and persuasive storytelling in this week's podcast. Join renowned expert Dr. Thomas Trautmann, aka "The Happy Tribes Builder," as he reveals the secrets to shaping minds and creating primal connections.  Here are the top 3 insights you won't want to miss: 1️. The Ethical Persuasion Formula: Learn how to ethically persuade...

How to Best Unlock the Power of Networking to Expand Your Success - BM398 29.11.2023

Get ready to elevate your marketing game through the art of networking! 🚀  In this week's episode, we've tapped into the expertise of renowned networking guru, Robert Butwin, to uncover invaluable insights and strategies to help transform the way you approach marketing as an author. 🌟 Key Takeaways from the Interview: Build Meaningful Relationships: Success in networking lies in genuin...

How to Best Unlock the Secrets to Influence and Success in Your Field - BM397 22.11.2023

Want to know how to unlock the secret to influence and success in your field? This week's guest, Jenn Hemmingsen, a thought leadership expert, explores this fascinating topic and reveals how authenticity can significantly impact connecting with your audience to build trust. Jenn emphasizes the importance of staying true to yourself and offers some valuable tips on how to do that, no matter wh...

How to Best Conquer Your Non-Techie Fear of Managing Your Website - BM 396 15.11.2023

Are you frightened to touch your website because you see yourself as a non-techie? In this week's podcast interview, Christina Hills shares tips and techniques on how non-techie authors can easily build a captivating online presence in WordPress to get their message out to the world.  Here's what you'll discover... The importance of having a website as the hub for your marketing eff...

How to Best Unlock Website Design Magic to Market Your Book - BM395 08.11.2023

Want to add some website design magic to market your book? In this week's episode, I enjoyed chatting with Emilie Davis, a marketing genius who can turn authors' websites into stunning reflections of their individuality. Our conversation revolved around whether authors should focus on creating a book or an author website. Emilie shared some powerful insights.  Here are three of the most...

How to Best Crush Your Marketing Stress to Give Your Mind a Vacation - BM394 01.11.2023

Are you looking for ways to overcome the stress of book marketing? Dive into the peaceful world of a focused mind, where inspiration sparks, ideas flow effortlessly, and creativity burns with unwavering passion!  In this week’s episode, I interview Kimberly Faith, a holistic healer and Breathwork expert. She shares how breathwork isn't just inhaling and exhaling; it rejuvenates your entire be...

How to Best Level Up Your Influence as a High-Energy Magnet - BM393 25.10.2023

Get ready to level up your influence and leave your fans and followers buzzing with excitement! This week, we're diving deep into the art of becoming a true "Celebrity CEO" in your industry. It's time to flip the script and have customers chasing after you instead of vice versa! Join me as I interview the one and only Ramon Ray, a master of inspiration and personal branding. He...

How to Best Conjure Up Your Book Sales Using Podcast Marketing - BM392 18.10.2023

Do you want to know how to harness the mystical powers of podcast marketing to boost your book sales to extraordinary heights? In this exciting episode, I interview Lauren Passell, an expert in podcast growth and the creative force behind Tink Media. Discover the enchantment of podcast marketing and its impact on book sales. Lauren's got some serious wisdom to share. Here's what you&apos...

How to Best Navigate the AI Landscape to Boost Your Author Marketing - BM391 11.10.2023

Want to know how to navigate the AI landscape to boost your author marketing efforts? Get ready for an exciting episode with James Feldman, a 30-year expert in business growth and author of 16 influential books.  In this fast-paced, ever-evolving AI world, we explore how authors can tap into their potential and overcome limitations. We check out some cool tools for grammar and plagiarism checks an...

How to Best Master The Art of "Selling The Truth" Like a Pro - BM390 04.10.2023

Have you ever wondered how to master the art of "selling the truth" like a pro?  Join us in this captivating episode as we dive deep into this topic with the brilliant Hersh Rephun, a true maestro of messaging and storytelling! Here are three key takeaways you won't want to miss: 1. Authentic Connection:   Learn how embracing honesty in messaging and branding can profoundly connect...

How to Best Connect with the Media to Boost Your Book's Success - BM389 27.09.2023

Are you curious to unlock the secrets to connect with the media to fuel your marketing success? Join me for this week's interview with PR expert Mickie Kennedy, the genius behind e-Releases. Get ready to unlock invaluable insights to strengthen your book's media coverage! We'll dive into... The art of storytelling in press releases, captivating journalists with real-life examples. W...

How to Best Unleash the Magic Power of Consistency in Your Marketing - BM388 20.09.2023

🎙 Want to discover the magic power of consistency in your marketing? 💥 📚 Tune into this week's episode of Book Marketing Mentors where I share invaluable insights on consistency 🔄 ... A well-structured marketing calendar 📅 The wonders of batching and automation 📲 Ways to streamline your efforts and save you valuable time, energy, and money! 🔥 Don't miss out on this treasure trove o...

How to Best Stand Out and Thrive in a Crowded Market - BM387 13.09.2023

If you wanna make your mark and thrive in a crowded market, tune in and learn priceless lessons from the legendary speaker and virtuoso guitarist, Mike Rayburn.  His insights can seriously boost your book marketing journey to success. Here are three key takeaways from our conversation: 1️⃣ Embrace Your Uniqueness:   As authors and entrepreneurs, it's crucial to bring your own perspective and...

How to Reprogram Your Mindset for Author Abundance - BM386 06.09.2023

Tune in to explore the fascinating world of mindset reprogramming and unlock the secrets to attracting author abundance in your book marketing journey.   Join me for an engaging conversation with our special guest, Dr. Amanda Barrientez, the highly acclaimed author of the best-selling book "I am a Money Magnet: 30 Affirmantras to Manifest More."  In this week's powerful episode, you...

How to Best Unlock the Power of Speaking to Market Your Book - BM385 30.08.2023

Are you ready to unlock the power of speaking to take your book's success to new heights?   Join us for a captivating discussion with renowned speaker and consultant, Debbie Peterson. In this week's episode, we dive deep into Debbie's incredible journey of transforming her speaking and coaching business. 🎙️✨ Here are some key takeaways you don't want to miss: ✨ Make Business...

How to Best Elevate Your Book From Ordinary to Extraordinary - BM384 23.08.2023

Do you want to know how to elevate your book from ordinary to extraordinary, grabbing readers' attention?  Join us for an electrifying episode as we dive into editing brilliance, and unearth wisdom and strategies for captivating narratives with the Wandering Words Wizardess, Qatarina Wanders.  Prepare to be amazed by three transformative takeaways: 🔥 Takeaway 1: Excel with Professional Editi...

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