Sarah Heeter
Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter
Big Brave Business is a podcast where we challenge the status quo of traditional business practices. If you're ready to challenge norms, rewrite the rules, and redefine what it means to lead with courage and integrity, then grab a notebook and let’s dive in.
Author
Sarah Heeter
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
BONUS: Leveraging Sales Psychology in Times of Economic Uncertainty 19.06.2025 49:11
The online business world is having a collective breakdown. Everywhere I look, entrepreneurs are questioning everything: their offers, their messaging, their entire business models. The narrative is consistent: "Nothing's working anymore." "People aren't buying." "Maybe I should just give up." But what if the problem isn't your business? What if the problem is that capitalism taught you to extract...
124: Your Business is Inaccessible (Let's Fix That) 17.06.2025 55:01
Here we go with a really big and brave conversation. I brought together some incredible entrepreneurs and accessibility advocates to dig into what true accessibility in business actually looks like. Honestly, when you hear about the diversity of accessibility needs, it can feel overwhelming and expensive—it's tempting to just keep doing what you've always done. But this roundtable pushes us to thi...
123: Generational Shifts of Leadership in the Current Political Climate 10.06.2025 46:48
One thing the internet loves to talk about: the problems with the upcoming generation. I always took so much of the millennial commentary personally, until I realized every single generation gets the same judgment. In a world that is rapidly changing with evolving technology, ways of work, politics, and more... I thought it would be super interesting to bring a group of thought leaders together to...
122: When Productivity Becomes Toxic 03.06.2025 1:00:55
Calling all workaholics, this one is for you. If you a little bit love working around the clock and think your work is one of the most fun parts of your life, let me just say, you've found your people. But we all know hustle culture and burnout are real - and that at some point, productivity becomes toxic. Meet Today's Speakers: Jacki Hayes is the founder of Jacki Hayes & Co., a boutique agency th...
121: The Ethical Implications & Challenges of Generative AI 27.05.2025 1:05:23
If you know me, you know I'm in my AI exploration era. But this hasn't come naturally to me, because the ethical complications around AI, especially generative AI, have literally kept me up at night. That's why I knew one of the first conversations we needed to have on season 3 is all abut the ethics of AI usage. My guests this week are Erika Stanley and AnnMarie Rose, two of my favorite friends a...
120: Why Mission-Driven Branding Matters 20.05.2025 48:43
What does it mean to create a brand that stands for something, and why does it matter? This week we are opening season 3, which looks a little bit different! Each week, we'll be opening the podcast with a Big Question, and some of the bravest thought leaders in online business will come together to mastermind our way through the question. Today's episode is all about mission driven branding, and w...
119: Designing Accessible Events and Embracing Your Redemption 13.05.2025 51:08
My guest this week shares about how she's rebranding health setbacks due to developing chronic illness to her redemption era. There is so much to unpack there - about work and accesibility, enterpreneurship as a literal life-saving measure, and resilience after trauma. But furthermore, this has become part of the way Jessica Naves runs her design business, helping event hosts put together events f...
118: Getting Out of Your Comfort Zone and Learning From Others 06.05.2025 46:35
Sara Hollander joins me on the podcast this week to talk about getting outside of your comfort zone and learning from people outside of your industry. It can be easy to get stuck in learning only from other people who do the same kind of business you do, and who have come before you or achieved what you are dreaming of. But the real magic, and the real innovation, comes from getting out of the ech...
117: Questioning Everything and Chasing Shiny Objects 29.04.2025 40:53
When was the last time you paused to ask, "Why am I doing this?" This week on the Big Brave Business podcast, I spoke with Deb Podlogar (The Mocktail Mom) about something we all struggle with as entrepreneurs: questioning our current direction while fighting the pull of shiny object syndrome. Deb's journey represents a powerful business transformation. What began as simply "taking a break from alc...
116: Learning from the Ancestral Wisdom of Resilience 22.04.2025 43:57
This week, I welcome back my friend Hady Mendez to discuss how we navigate uncertain times while staying true to our missions. As DEI programs face backlash and many organizations retreat from their commitments, Hady shares how she's responding with renewed purpose and determination through writing a book focused on helping underestimated employees reclaim their power. Our conversation explores ho...
115: The Rise & Fall of DEI and Performative vs. Intentional Decision-Making 15.04.2025 53:49
In 2020, corporations couldn't post their black squares fast enough. DEI statements flowed like wine. Budgets materialized overnight. Promises were made with the conviction of zealots. And now? Those same companies are scrubbing DEI language from their websites faster than you can say "political backlash." In this week's episode with DEI and Learning & Development leader Noelle Johnson, we confron...
114: When to Focus on Audience-Building: Becoming Known an Expert Authority 08.04.2025 56:53
One thing I've always been adamant about (and will *literally never stop talking about*) is that when you first start a business, your priority should be making money—not building an audience. Building an audience is a long game. It takes time to see significant returns. Meanwhile, rent is due. Big influencer business coaches always give advice about what they would do if they were starting over t...
113: Reframing Resilience in Life and Business 01.04.2025 51:00
In this week's Big Brave Business episode, Alison Smith completely flips the script on what resilience actually means—and it's not about constantly bouncing back from hardship. Resilience isn't about recovery from challenges. It's about "springing back into the shape of ourselves." Alison shares the etymology of "thrive," which actually means "to grasp to oneself." Most of us have been sold this n...
112: Paradigm Shifts, Emotional Intelligence, and Unlearning 25.03.2025 45:51
My guest this week, Alex, has this gift of getting to the root—of seeing where the story behind the strategy is still running the show. She doesn’t offer formulas. She offers questions: → Who are you outside of what you produce? → What systems trained you to hustle for validation? → How often are you overriding your body in service of your business? She reminded me (and maybe you need to hear it t...
111: Tapping Into Your Intuition: What does 'being in alignment' even mean? 18.03.2025 43:05
If you've listened to this podcast since season 1 with my co-host and biz bestie Amanda, you probably already know that both Amanda and I are a more than a little skeptical when it comes to all things "woo." But in this week's episode, I got to meet a mutual friend Regyna Curtis, who leans all the way in on "woo." And, you might be as shocked as I was to find out that Regyna and I clicked immediat...
110: Institutional Interrogation Leading with Core Values 11.03.2025 48:09
My friend from NAWBO, Joanna Horton McPherson, is back on the podcast this week. Joanna and I love being friends because every conversation we have seems to turn into something big and brave. I hope you love this behind the scenes peek at what it's like in our friendship, and by the way... if these are the kinds of friends you want in your life, you can sit with us :) Come hang out with us on soci...
109: Not Good Enough: Imposter Syndrome and Starting Over 04.03.2025 44:40
This week, I'm joined by new friend Diem Koole to talk all about her layoff story, the social and cultural (and internal!) pressure about achievement related to being laid off and pursuing entrepreneurship, and so much more. If you've ever felt you're not good enough, especially in the midst of a layoff season, you are going to relate to this episode. Meet Diem Diem Koole is a dynamic mompreneur p...
108: Sales Strategies Based on Human Connection 25.02.2025 50:10
Sometimes I see a small business owner on Threads post something so evocative and aligned with my core values that I can't help it and I just reach out and invite them on the podcast. That's because with one really high impact post, I can tell that we could have an interesting and big, brave conversation about business. And really, that's the power of leveraging your core values to create human co...
107: What Business Coaching Should Look Like 18.02.2025 1:05:13
If you've been listening to this podcast for awhile, you know I'm skeptical of business coaching, even though it's part of what I do. I've been one of the lucky ones on the receiving end of a massive investment into business coaching that didn't match my expectations or financial obligation, and I generally feel burned by the industry, like so many other online business owners. But coaching is a r...
106: Should You Start a Non-Profit? 11.02.2025 53:11
One of the things I've been thinking about for my own business is staring a non-profit/charitable arm in the Podfox umbrella. But meeting Paulaska Ramirez, my guest today, led to my realization that I never considered a non-profit as a business structure when I first became an entrepreneur. I definitely had the mindset that I was "staring a business" with the intention to make money... but I mean,...
105: Capitalism, Anger, and Entrepreneurship as Public Service 04.02.2025 47:47
At the crux of what I've been doing here with Big Brave Business is the question, "How do you become an entrepreneur, and grow and scale a business, with anti-capitalist values?" One of the reasons why my guest today, Joanna Horton McPherson, and I became instant friends is because people with shared values like that are really naturally drawn together. In part 1 with Joanna (she came back to reco...
104: Scaling & Growing While Rejecting Hustle Culture 28.01.2025 34:35
Sammy Bohannon, my guest this week, and I bonded over the complexities of blending personal and professional relationships, and the importance of understanding each team member's unique needs and working styles. Sammy's teaching background has clearly shaped her ability to connect deeply with clients, and I was really interested to learn more about her strategies for rejecting hustle culture in fa...
103: Why Business Leaders Refuse to Be Brave About DEIB 21.01.2025 55:19
We all remember the rise of emphasis on DEIB following George Floyd's murder and the increased attention on the Black Lives Matter movement in 2020. But shortly after, in 2023, those DEIB programs and priorities started declining. Now, there is almost a point of pride among companies retiring their DEIB programs and ERGs. My guest today, Michelle Beauchamp, came to me wanting to talk about why thi...
102: The Ethics of Community-Building and Networking 14.01.2025 52:01
I'm thrilled to welcome Gabby Borrero, the queen of community, to the podcast this week. Gabby is an entrepreneur, strategist, and numbers geek who helps mission-driven business owners build their network and their business. In this episode, Gabby and I dive deep into the power of networking, finding the right communities, and building authentic connections that bring joy and inspiration, even in...
101: Deeply-Rooted Psychological Stories and Healing Your Inner Child 07.01.2025 45:59
This week, I'm joined by a new friend, Bri Norberg. In this episode, Bri and I get really vulnerable and share some of our deeply rooted stories from childhood and how they've shown up in our entrepreneurship journeys. Entrepreneurship shines a spotlight on literally all of your crap and you don't have a choice but to deal with it one way or another. I hope this episode resonates in both that you...
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