Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter

In this episode, my friend AnnMarie Rose returns to talk openly about her two-year income dip and what it taught her about untangling her self-worth, and even her business's worth, from the numbers on the page. We dig into the shadow side of being a high-performing overachiever, the glasses we wear that fog our definition of success, and how a life-proof business is structured so it can get what i...

In this episode, my friend Jaryn Dominique joins me to cut through the rage and fear dominating so much of the AI conversation, and to talk honestly about what it actually means to run an ethical business in the AI age. We get into why AI is a tool rather than a job-killer, why the human element still matters more than ever, and how the environmental conversation around data centers is more nuance...

In this episode, my guest Alison and I challenge the idea that success has to be tied to a revenue number, exploring what it really looks like to redefine success around how you feel and who you're being rather than what you're earning. We dig into measuring success through markers like time freedom, happiness, safety, learning, rest, and good company, and talk through how learning to trust your g...

How can we describe success beyond just revenue? I'm not talking about being small or cozy necessarily, but what other ways can we measure whether or not we are "success stories" through an anticapitalist lens? Meet the Speakers Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Busines...

Have you heard of Storybrand? How does it make you feel? Have you heard why it's problematic? My guest today, Peta, created a feminist alternative. Today we are dissecting why Storybrand does and does not work for us in our businesses and how we can do things differently. Meet the Speakers: Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions acros...

My friend Chereen is back on the podcast because a couple months ago, she decided to do something radical in her business: she got completely off social media and deleted the apps from her phone entirely. Is it possible to run a business without social media? Of course - businesses have done it for generations. That said, it's a hard habit to break. If you are wanting permission to be visible, but...

Today we decided to make a little trouble. Dr. Catrina Mitchum and I are playing contrarians today and talking about all the business advice out there that really grinds our gears, what we will never automate or use AI for, and more. Meet the Speakers Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nomi...

What does it actually take to feel safe being seen, and is that the same thing as being visible? In this episode, Isabel Bagsik and I unpack the difference between visibility and being seen, why your capacity to be visible isn't the same as your capacity to be safe, and how ancestral patterns and nervous system responses shape the way we show up online. We get into branding as a source of safety (...

Everyone's talking about a "trust recession" in business right now. AI made everything sound the same. Algorithms made everything look the same. And we're all wondering if anyone is even real anymore. But what if the problem isn't trust at all? What if it's that we've been performing a polished, scripted version of ourselves for so long that real connection has nowhere to land? Meet the Speakers S...

Selling feels hard right now. Siobhan Strode is back on the podcast today and we get into the political dread, the genocide, the right wing creep happening on both sides of the Atlantic, the panic attacks about empty pipelines, and the deep hypocrisy we both feel trying to tell people "come work with me" while also wondering if any of this even matters. We also get into: How capitalism programs us...

Becky Mollenkamp is back, and this time as a published author. Liberate Your Business: A Radical Guide for Entrepreneurs Building Inside a Broken System, is exactly what the title promises. No pretending capitalism isn't a problem, no moralizing about a perfect solution that doesn't exist yet. We dig into what it actually looks like to scale without extraction, why "hustle vs. rest" is only the be...

One thing I've always been adamant about (and will *literally never stop talking about*) is that when you first start a business, your priority should be making money—not building an audience. Building an audience is a long game. It takes time to see significant returns. Meanwhile, rent is due. Big influencer business coaches always give advice about what they would do if they were starting over t...

When I asked today's guest (my friend Dee Ntšala) what was on her heart to talk about during this episode, she mentioned a really intense, staggering statistic about the mental health challenges that entrepreneurs face. Did you know that founders are more likely to have suicidal ideation? I didn't, so this conversation floored me. Here's the resource we looked up and referenced in this episode: ⁠h...

This episode introduces the business audit framework I use in my own work: a two-score system for assessing every single asset in your business. 1) Does it work, and 2) Is it aligned? Not as yes/no questions, but on a sliding scale, through four specific lenses each. Because good and bad, ethical and unethical, working and broken — none of it is actually binary. Some of what I share might open a c...

Sometimes I see a small business owner on Threads post something so evocative and aligned with my core values that I can't help it and I just reach out and invite them on the podcast. That's because with one really high impact post, I can tell that we could have an interesting and big, brave conversation about business. And really, that's the power of leveraging your core values to create human co...

In 2020, corporations couldn't post their black squares fast enough. DEI statements flowed like wine. Budgets materialized overnight. Promises were made with the conviction of zealots. And now? Those same companies are scrubbing DEI language from their websites faster than you can say "political backlash." In this week's episode with DEI and Learning & Development leader Noelle Johnson, we confron...

What does it actually look like to show up as your whole self in business? In this episode, we get into the pressure of visibility, the two sides of ourselves we tend to keep separate, and why being authentic doesn't mean it comes naturally — it means you practice until it does. Meet the Speakers: Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching million...

We have access to more business information than ever before — podcasts, YouTube, Google, coaches, social media, ChatGPT, masterminds, business besties... And even though the barrier to entry for entrepreneurs is lower than ever, decision-making now faces an over-analysis problem. In this solo episode, I'm sharing the framework I actually use to cut through the noise and figure out what advice is...

What happens when you share pieces of yourself instead of your whole story? How do the narratives we create about success, failure, and worthiness shape our businesses? This week's conversation gets raw about the role storytelling plays in entrepreneurship—from building trust with clients to battling the pressure of perception. Mentioned in this episode: Podcast Launch Prep Week Round 2: February...

What if the very stories you've spent your whole life running from—being "too sensitive," "too much," never quite enough—are actually the exact superpowers that make you unstoppable in business? Meet the speakers: Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sara...

Sometimes the most successful launches don't look like you expected them to. I set out to sell 50 spots in Podcast Launch Prep Week. I sold 15. By traditional metrics, I "failed." But here's what actually happened: 66% converted to ongoing clients, participants showed up live all week, I felt more alive in my work than I had all year, and I knew immediately I'd run it again. This episode pulls bac...

I'm kicking off 2026 with something I haven't done in a while... business predictions. This is a callback to early Big Brave Business days when Amanda and I would predict what's coming for the year ahead. My friend Kaili sparked this conversation in her community on Threads, and the responses got me thinking about what I actually believe is coming for online business in 2026 (and what I'm not buyi...

We all remember the rise of emphasis on DEIB following George Floyd's murder and the increased attention on the Black Lives Matter movement in 2020. But shortly after, in 2023, those DEIB programs and priorities started declining. Now, there is almost a point of pride among companies retiring their DEIB programs and ERGs. My guest today, Michelle Beauchamp, came to me wanting to talk about why thi...

Alright besties, I'll level with you. I used to have an online course, and I HATED IT. I share why in this episode, but also, I definitely think online courses are in my future business model because I want to make podcasting as accessible as possible to as many people as possible. But I have learned the hard way that online courses are not a get-rich-quick scheme and it's not easy to make them ef...

If you've been listening to this podcast for awhile, you know I'm skeptical of business coaching, even though it's part of what I do. I've been one of the lucky ones on the receiving end of a massive investment into business coaching that didn't match my expectations or financial obligation, and I generally feel burned by the industry, like so many other online business owners. But coaching is a r...