Big Branding Small Business with Jeremy Allen

Join us on this episode of Big Branding Small Business Podcast and discover the simple yet powerful pillars that can transform your brand and your strategy to running your business. In this episode, we look at audience engagement, differentiation, consistency, long-term vision, and empathy to help your small business thrive. Don't miss out on this practical guide to boosting your brand strateg...

In this episode of the Big Branding Small Business podcast, I interview my neighbor, Jake Rasmussen, a marketing director with over 7 years of experience. We discuss the importance of branding and marketing for small businesses, and how to create a successful marketing strategy that aligns with your brand. Jake shares his insights on how to: Define your target audience Create a clear and concise m...

In this episode, we delve into the extraordinary journey of Jimmy Buffett, the legendary musician who evolved into a true lifestyle icon. Join us as we trace the remarkable transformation of his music into a cultural sensation, from his humble beginnings strumming guitars in intimate venues to the inception of the Margaritaville brand empire. Discover the pivotal moment when the timeless anthem, &...

"Flipping the Script on What Branding Isn't" is all about embracing contrarian thinking and exploring branding from angles you might not have considered before. We're breaking down the misconceptions, dismantling the myths, and shedding light on the often-overlooked aspects of branding. Have you ever wondered what branding truly isn't? Join us as we navigate the murky waters...

In this podcast episode, we'll explore the power of audio branding. We'll discuss how sound can be used to create a unique and memorable identity for your brand, and how it can help you connect with your audience on a deeper level, build trust and credibility, and boost brand awareness. We'll talk to Jodi Krangle who is a voice expert in the field of audio branding, and she'll shar...

Welcome to the Big Branding, Small Business podcast. In this episode, we explore how small business owners, from solopreneurs to teams, can streamline brand management using Canva, a versatile tool. Discover how Canva empowers effortless brand building for small businesses. With free design templates to create consistent branding across all touchpoints . Learn how Canva aids in brand definition, c...

In this week's episode, I uncover the secrets behind " Primal Branding" by Patrick Hanlon. We discover the seven core elements that every successful brand possesses, from the captivating "Creation Story" to the powerful "Leader" who embodies the brand's ethos. Well talk through how these elements can create a belief system that captivates audiences and transfo...

In this episode we introduce the concept of strategic language and its critical role in shaping success. Drawing insights from acclaimed author Mark Pollard, whose book "Strategy Is Your Words" sheds light on this very topic, we delve into the challenges modern strategists face in a fast-paced world, where data and analytics redefine the strategic landscape. Also In this episode you'...

In this episode, we will delve into the potential negative consequences of frequent rebranding efforts for small businesses. We explore the risks involved, including customer confusion and loss of trust, which can lead to decreased customer loyalty, a decrease in conversion rates, and even customer loss. Consistency in brand messaging is crucial to reinforce the values, quality, and reliability of...

In this episode my dear friend Sha Sparks interviews me and we discuss how a brand strategist can help you create a brand with meaning. We also discusses my journey from being a designer on freelance sites like Fiverr and Upwork to becoming a brand strategist who cares deeply about each client. Discover how I use to just design logos with minimal client interaction. Now, I take the time to underst...

Welcome to Big Branding Small Business podcast and in this episode 'Unleashing Your Brand Superpowers,' we will dive deep into the world of brand guidelines and their pivotal role in building a memorable and impactful brand identity. Join us as we explore the importance of maintaining consistency, enhancing customer relationships, and shaping brand perception through comprehensive brand gu...

Welcome to episode 42 of Big Branding Small Business Podcast. In this exciting episode, I am joined by the talented branding expert, Ryan Harrison. If you haven't heard Ryan before, he was featured on Episode 9 . This time, they delve into Ryan's unique "Brand in a Day" approach, where he crafts remarkable brands in just one day! Discover Ryan's creative process, his design p...

Welcome to Big Branding, Small Business, where we explore the fascinating world of branding and uncover the strategies behind building a distinctive brand identity. Join us today as we sit down with special guest Dr. Tad Dickel, a renowned strategy, leadership, and organizational development consultant. In this episode, they delve into the crucial topic of strategy implementation. He shares insigh...

Welcome to Big Branding, Small Business, where we explore the fascinating world of branding and uncover the strategies behind building a distinctive brand identity. In today's episode we explore the transformative power of the Brand Pyramid. Discover how this framework empowers brands to craft captivating identities through differentiation, purpose-driven branding, and cohesive experiences. Ex...

In this podcast, we'll dive into the importance of creating a positive work culture. We'll discover how it can make a real difference in how employees feel about their jobs. You know those people who are really passionate and dedicated to their work? We'll uncover what makes them tick and why they go the extra mile. But it's not just about fancy terms. We'll also explore the &q...

In this episode we dive deep into the Agile strategy used in the book "Scramble" by Marty Neumeier. We explore how in this book agile teams can complete a comprehensive business framework in record time, breaking free from sequential processes. You will learn about design thinking principles and strategic questions that drive innovation and success. Also you will gain insights into the 5...

In this episode of Big Branding Small Business we dive head first into the importance of relationship between brand strategy and successful vendor partnerships. Join us as we explore why investing time and effort in building a robust brand strategy from the start can save you precious time and money when collaborating with vendor partners and your customers. Whether you're an established busin...

Discover how a well-crafted brand strategy can transform your business, save time, and boost profits. Join us for a live Q&A session featuring three inspiring entrepreneurs who have harnessed the potential of branding to drive growth, resilience, and success. Gain valuable insights as they share their experiences on identifying core values, purpose-driven motivations, visual representation, an...

In this episode of Big Branding, Small Business, I snagged a post interview conversation with Ryan Harrison, my guest on episode 9 He and I had an "off the record" conversation about the contrast between leading creative externally vs working within internal teams. I also discuss how exciting it can be and the impact of rolling out a compelling brand strategy internally, igniting passion...

Discover how saying no allows you to focus on your target audience, craft a compelling brand identity, and differentiate yourself from the competition. We'll explore the broader scope of branding compared to marketing and advertising, highlighting its strategic importance in shaping your brand's perception, reputation, and overall success. It's time to embrace the power of saying no in...

In this episode of the Big Branding Small Business podcast, I shares insights on the importance of branding, brand strategy, and logo design. Through this talk, I cover key elements that make up a strong brand identity, the difference between marketing and branding, and why logos are still important for businesses today. I also share tips on what makes a great logo, including simplicity, timelessn...

In this episode, we have a little fun and play around with chatGPT. We look at how using ChatGPT can help you in identifying the most effective language and tone for your brand by analyzing different writing styles from the great literary minds. We showcase these different writing styles from renowned authors, such as Robert Frost, CS Lewis, and Ernest Hemingway, can provide inspiration for your b...

Do you find it challenging to distinguish between brand design and graphic design? Fear not, as this podcast is here to guide you! We will help you gain a clear understanding of the fundamental differences between these two design approaches. In simple terms, we'll explain that brand design is about establishing a unique and memorable brand identity, while graphic design focuses on creating vi...

In this episode, we discuss the three core components of branding: language, visual identity, and experiences. Language involves using the right words to create a distinct brand voice that resonates with your target audience. Visual identity includes your logo, color scheme, typography, and design aesthetics to create a consistent look and feel. Experiences refer to the interactions customers have...

Buc-ee's is an iconic convenience store chain that has taken the South by storm. Despite its less-than-attractive design, Buc-ee's has managed to cultivate a strong and loyal following, with customers raving about the store's cleanliness, variety of snacks and food, and friendly customer service. We'll also explore the idea that designers don't always get it right, and that a b...