Big Branding Small Business with Jeremy Allen

Branding is like a carefully crafted personality for your business. It's what people will remember and associate with you. To achieve that consistent and memorable presence, there are two main components to branding: Visual Identity: This is the aesthetic side of your brand, what people see. It includes: Logo: The centerpiece, a recognizable symbol that embodies your brand. Color Palette: Colo...

Delve into the world of fonts and creativity as we discuss the importance of striking the perfect balance for maximum brand impact. Learn how to select fonts that embody both novelty and familiarity to attract your audience. Font Resources: https://www.myfonts.com/ https://www.youworkforthem.com/font

Welcome to the Big Branding Small Business podcast with Jeremy Allen! In this episode, we delve into the intriguing world of brand naming with a focus on a unique product called "Go Name Yourself" by the renowned company A Hundred Monkeys. Ever wondered where great brand names come from? Join us as we explore the fascinating journey of naming brands and products, uncovering the secrets a...

Welcome to Big Branding, Small Business! In this episode we embark on an exploration of branding through the enlightening lens of Patrick Hanlon's wonderful book, "Primal Branding ." This episode dives into the universal insights shared by Hanlon, who argues that successful brands transcend mere facts and figures. Instead, they captivate audiences through compelling narratives that t...

Gain a strategic edge! Go beyond rudimentary analysis and unlock the true power of strategic insights. We uncover the art of seamlessly integrating data and intuition into your business strategy, empowering you to make informed, impactful choices that can send your business soaring to new heights. And remember, to stay updated with all the latest episodes of Big Branding Small Business and continu...

Navigating the realms of branding, advertising, marketing, and sales can feel like a daunting expedition for small business owners. If you find yourself grappling with these concepts, you're not alone! But worry not, as this episode of Big Branding, Small Business is here to be your compass in this intricate landscape. Whether you're a seasoned entrepreneur or just embarking on your busine...

In this episode let's take a small journey through time – we're going from ancient sword battles to today's boardrooms. Our goal? Digging into the surprising beginnings of "strategy," a term that didn't start in fancy offices but in the heat of war. Explore the intriguing connections between winning battles and business victories. See how the smart moves on the battlefiel...

Lets take it back to the basic fundamentals of what is branding. Building a strong brand identity beyond the logo and messaging and visual aesthetics. Discover how a cohesive brand foundation not only saves you time and money but also opens doors to endless opportunities for promotion and growth. Join us as we explore real-world example, and some definitions from thought leaders. Don't miss th...

Explore the foundations of brand identity, from purpose-driven missions to creating a distinct brand personality. Learn the strategies for understanding your audience, crafting a unique selling proposition, and finding your niche in the competitive landscape. Discover the power of consistent brand expression and the impact it has on customer loyalty. From brand touchpoints to messaging, uncover th...

Did you know that businesses with a well-defined brand strategy are 20% more likely to achieve success? Our discussion is backed by insightful statistics and real-world examples, offering actionable insights tailored to the needs of small businesses. We shed light on the missed opportunities many small businesses encounter by focusing solely on immediate marketing efforts. Hear about the proven su...

Welcome to Big Branding Small Business Podcast, where in this episode we explore the impact of ChatGPT on small business branding and marketing. From content creation to global research, discover how ChatGPT can be an advantage to your lean small business. Chat GPT Prompt Act like Simon Sinek, and come up with a purpose statement for our small business brand we are using the golden circle exercise...

In this episode we discuss the top 5 branding related books for 2030 or maybe of all time. #1 Primal Branding - Patrick Hanlon #2 Scramble - Marty Neumeier #3 Start with Why - Simon Sinek #4 Designing Brand Identity - Aliana Wheeler & Debbie Millman $5 This is Marketing - Seth Godin

In this episode we explore how intentional design can transform your brand from just another brand “on the shelf” into a magnet for loyal, raving fans. Something often business owners don’t think about is design. It’s not just about having a great product or service (although that's important, of course). It's about using design to tell a story, your unique story, in a way that makes peopl...

In this episode, we delve into the captivating concept of hope as a tangible and actionable strategy for achieving business success. Jeremy Allen takes a deep dive into the pages of "Hope Rising: How the Science of Hope Can Change Your Life," exploring its profound insights and illustrating how they can seamlessly integrate into brand strategy and comprehensive business planning. This in...

This episode we cover brand identity versus brand image and why it should matter. Your brand identity is what your brand wants to portray through its carefully crafted visual, verbal, auditory, olfactory elements, touch elements, while the brand image is the actual perception and your reputation that forms the reputation you want to create. But the one that forms in the minds of the consumers. Kee...

In today's data-driven world, it's easy to rely solely on numbers and algorithms for decision-making. However, intuition, often dismissed as a mere gut feeling, holds immense power in navigating the complexities of modern life. This podcast delves into the fascinating interplay between data and intuition, exploring how to strike a balance between these two powerful forces for effective dec...

Welcome to another episode of "Big Branding Small Business," where brand strategist and designer, Jeremy Allen, takes you on a journey through the intricate world of small businesses and impactful branding. In this week's episode, Jeremy draws an unexpected parallel between the legendary Elvis Presley and the world of professional brand communication. As he shares his reflections on...

Effective leadership does not require maintaining a tough exterior. Instead, it require cultivating self-awareness, and committing wholeheartedly to a shared mission. Vulnerability isn't a weakness but rather an element of successful leadership, whether leading a small team or a large organization. Leaders who embrace authenticity, admit their shortcomings, and remain true to themselves forge...

In this episode, join us as we explore the power of brand personality surveys. Discover how to transform survey results into a 4x4 matrix of design examples, capturing your brand's tone and visual essence. We delve into the art of using language and imagery strategically, guiding you on how to present your brand uniquely, setting it apart from competitors. Tune in for valuable insights on shap...

In this episode of "Core Values: Your Brand's Core Strength," we unravel the powerful essence that lies at the heart of every successful business: its core values. Join us on a transformative journey where we explore how identifying, embracing, and embodying these values can elevate your brand to new heights. We dive deep into the significance of core values, understanding them not j...

Customer journey mapping is a powerful tool that businesses can use to understand and improve the customer experience. It is a visual representation of the customer's journey through your product or service, from the moment they become aware of you to the moment they become a loyal customer. On this episode, I will discuss some key components of what you need to know about the customer journey...

Welcome to Big Branding Small Business , the podcast where we dive into the world of branding and its impact on small businesses. In today's episode, we're diving deep into the concept of Brand Resonance , exploring how it influences customer behavior, attitudes, emotions, and even their sense of identity. Join us as we dissect the four levels of brand resonance: Brand engagement: At the c...

Welcome back to another insightful episode of "Big Branding Small Business" with your host, Jeremy Allen. In today's episode, we delve deep into the world of branding strategies, exploring the critical decision-making process between a brand refresh and a complete rebrand. As business owners, navigating this territory can be both exciting and daunting, and understanding the nuances c...

Join Jeremy Allen on an insightful journey to uncover the secrets of how brands talk to us. Explore why some brands feel like close friends while others bring out our playful side. Discover how brands build trust and learn how to make your brand's story exciting. This episode will reveal easy tips to help small businesses communicate better, just like the big brands do. What you'll learn:...

In this episode we go over brand archetypes, these timeless and universally recognized symbols, have the remarkable ability to tap into our deepest emotions. When small businesses grasp the essence of brand archetypes, they unlock the potential to establish profound connections with their intended audience, resulting in a significant impact. Within this podcast, we embark on a captivating journey...