Big Branding Small Business with Jeremy Allen

In this episode, we're replaying a fan-favorite: Episode 2, where Jeremy walks through the process of discovering your brand identity. Joined by his dear friend Shay Sparks, this episode explores what brand identity truly is and why it’s the foundation of your business success. Learn how brand strategy fuels differentiation, accessibility, and trust with your customers, and how a strong brand iden...

Culture eats strategy for breakfast,’ or so the saying goes. But is it really that simple? In this episode, we break down why culture is undeniably powerful—it can inspire, motivate, and create a sense of purpose that pushes people to achieve more than they thought possible. However, without a clear strategy guiding that energy, even the best culture can become directionless. We’ll explore how the...

Can dreaming really impact your brand’s success? In this episode, Jeremy Allen dives deep into how dreaming helps small business owners create a brand that goes beyond just making money. Drawing from his Disney cruise experience, Jeremy emphasizes the importance of setting your sights on a bigger purpose and allowing yourself to dream freely. Learn how to incorporate dreaming into your branding st...

In this milestone 100th episode of Big Branding Small Business , Jeremy Allen reflects on the power of consistency in podcasting and branding. From producing weekly episodes to learning from everyday life experiences, Jeremy shares how staying consistent has helped him hone his skills, connect with his audience, and elevate his brand. This special episode features some of the best clips from previ...

In this episode of Big Branding Small Business, we explore how Snoop Dogg, a legendary figure in the music industry, has successfully rebranded himself beyond his initial image as a West Coast rapper. We'll analyze how he strategically evolved his brand through collaborations, such as his unexpected yet impactful partnership with Martha Stewart, while staying true to his core identity. This ep...

Welcome to the Big Branding Small Business Podcast , where we explore the vital role of brand purpose in driving success, especially within service-based industries. In this episode, we delve into how a well-defined brand purpose acts as a guiding star for making informed business decisions and engaging employees, leading to a more satisfied workforce and loyal customer base. We kick off the discu...

In this episode of Big Branding Small Business , we take a deep dive into the often confusing world of branding frameworks. With countless P's, C's, and R's floating around in the marketing space, it can be overwhelming for small business owners to know which frameworks are truly essential for their branding strategy. Join us as we demystify these frameworks and break down the "al...

On this episode discover how A/B testing can be your secret weapon. Evan Keller shares his knowledge on how to turn those wild guesses into data-driven wins. Learn how to fail forward, adapt faster, and stay ahead of the curve. It's all about trying new stuff, seeing what sticks, and crushing your marketing goals. Key takeaways: A/B Testing is Essential: Data-driven decisions are key to market...

In this episode of Big Branding Small Business , we dive into "The Art and Science of Business Decisions." Explore how to harmonize hard data with gut intuition to make impactful choices for your small business. Drawing from his recent appearance on Jordan Ogren's A Podcast on Marketing , I share actionable strategies to overcome biases, enhance decision-making, and leverage both qua...

Welcome to the Big Branding Small Business podcast! I'm your host, Jeremy Allen, and today we're diving deep into a topic that's close to home: self-awareness and transparency in business. In this episode, I come clean about not always practicing what I preach when it comes to branding and marketing my own business. Join me as I candidly discuss the mental hurdles of running a business...

Have you ever wondered what makes a logo truly iconic? In this episode, we peel back the layers and dissect the essential elements that make a logo stand out from the crowd and forge a lasting connection with your audience. Discover how to craft a powerful visual identity that not only perfectly captures your brand's essence but also sets you apart from the competition. Whether you're an e...

Join me on this Big Branding Small Business episode as we explore the emotional drivers behind turning fans into raving fans, inspired by Seth Godin’s "This Is Marketing." In this episode, I share my recent experiences from a local concert where country musician Lauren Alaina captivated her audience, and draw parallels to the principles outlined in Godin’s book. Discover how empathy, sto...

In this episode, we’ll dive into the heart of creativity and its essential role in both business and life. We’ll discuss two transformative books that have inspired me profoundly: "The Artisan Soul" by Erwin Raphael McManus and "The Creative Act: A Way of Being" by Rick Rubin. These books provide invaluable insights into embracing creativity as a way of life, and I'll share...

Welcome to another episode of Big Branding Small Business. In this month's episode of Branding Bites, we dive into the concept of a "Plan on a Page." We break down the often complicated process of strategic planning into a simple, manageable format. I outline the five components of a Plan on a Page: business goals, key initiatives, things to do, actions to execute, and desired experi...

Welcome to the Big Branding Small Business Podcast! In this episode, we dive deep into the world of creative potential within small businesses. Whether you're a first-time listener or a loyal follower, thank you for tuning in! In this episode, we'll revisit a previous discussion on building a community of business leaders who believe they lack creativity. I'll share insights on how to...

Welcome to the Big Branding Small Business Podcast, hosted by Jeremy Allen. Join us as we delve into the essential strategies for building better brands and understanding how your business is the cornerstone of your brand identity and financial success. Whether you're a first-time listener or a regular follower, we're grateful you've chosen our podcast from the multitude of options ava...

Over two decades in corporate America, I've seen good cultures and bad. But my current workplace culture stands out. We share a clear purpose, with a mission, vision, and values that guide our day-to-day. Today's episode dives into what makes that magic work. We'll explore the interactions that build camaraderie, the strategic decisions reflecting our values, and the ongoing effort to...

In this episode, I share my passion for unlocking the creative potential within small business owners and entrepreneurs.  Have you ever felt like you're not inherently creative? I believe that all humans are born creative. Join me in this episode as I unveil my vision for a community where small business owners can tap into their creativity and drive innovation in their enterprises. Throughout...

elcome to the Big Branding Small Business podcast! In this episode, we uncover the power of brand archetypes in shaping authentic brand identities. From the Hero to the Sage, we explore how understanding these fundamental concepts can transform businesses of all sizes. Discover real-world examples and practical insights to elevate your brand's storytelling and resonance. Tune in and unlock the...

Is your brand stuck in the toddler stage? Throwing tantrums (bad marketing) and refusing to share (poor customer service)? This episode of Brand Parenthood explores the parallels between raising a child and building a successful brand. Learn how to develop a strong brand identity, foster customer loyalty, and navigate the ever-changing marketplace – all through the lens of relatable parenting expe...

Unlock the Power of Branding for Small Business Success. On this episode of the Big Branding Small Business podcast, we delve into the pivotal role of branding and design in propelling your small business forward. Jeremy candidly addresses the common challenges small business owners face in prioritizing design amidst operational demands, while emphasizing the critical importance of maintaining bra...

In this episode of Big Branding Small Business, host Jeremy Allen is joined by special guest Dr. Tad Dickel, a distinguished strategy and organizational development consultant. Together, they delve into the crucial phase of strategy implementation following the creation of a solid brand foundation. Jeremy and Tad discuss the importance of moving beyond planning to execution, highlighting the pitfa...

We delve into the world of Artificial Intelligence (AI) and its transformative impact on small businesses. Join us as we explore how AI technologies are revolutionizing operations, enhancing efficiency, and unlocking new opportunities for growth in the small business landscape. Discover how small businesses can leverage AI-powered tools and strategies to streamline workflows, automate repetitive t...

The concept of "white space" to represent gaps in your brand messaging. These gaps can confuse your audience and make it difficult for them to understand your brand. Here are some areas where "white space" can creep into your brand: Missing core elements: A clear vision, mission, values, and brand promise are essential. Don't rely on cliches, define what makes your brand un...

In this episode, we dive deep into the world of distinctive assets – the building blocks of a powerful brand identity that set you apart from the competition. Learn how to craft a unique brand voice, design a logo that tells your story, and develop a color palette that sparks emotions and connects with your target audience. We'll also explore the power of storytelling through distinctive asset...