Big Branding Small Business with Jeremy Allen

In today's competitive market, small businesses need to have a strong brand strategy to succeed. But how exactly does brand strategy drive business strategy? We explore the importance of prioritizing the brand strategy over the business strategy. This point is even more important for small business owners. We talk about some key elements of brand strategy and how they can increase customer lif...

In this episode of Big Branding, Small Business we explore how branding can actually be the key to unlocking your company's full potential. With insights from top branding experts, we'll show you how to define your box and use it as a foundation for all create outputs and any innovation. Listen in as we explore and discover how big brand thinking can take your business to new levels.

In this podcast, we will dive deep into the latest research and studies that show how businesses with a clear sense of purpose and mission outperform their competition. We will also explore the creative ways to tell your brand's story and engage your audience, highlighting successful purpose-driven businesses and the impact they are making in the world. You will learn how to leverage your bran...

In today's rapidly changing marketplace, businesses must find ways to differentiate themselves and stand out from the competition to drive success. In this episode, we explore the concept of brand differentiation and its crucial role in fostering innovation and creating a competitive edge. Whether you're a new entrepreneur or an established business owner, this episode offers valuable insights and...

In this episode I explore the importance of dreaming for building a more powerful and connected brand. I share my insights on why dreaming is essential for  business success and how it can inspire innovation and growth. Also crafting a compelling brand narrative that resonates with your audience and inspires them to take action in building the future you've dreamed of. Join me as I talk about...

We dive into the importance of effective communication and how it can help you bridge any gaps in your brand. By setting clear expectations and communicating your brand values to your team and customers, you can create a stronger sense of connection and build a more cohesive brand identity. Join us as we delve into the world of branding and uncover the secrets to creating a powerful and memorable...

Welcome to Big  Branding Small Business! In this episode, we check in with Ken Hannaman of Ungraduated Living to evaluate the impact of the brand strategy we built has had on his business over the past year. Ken runs a Facebook community and host his own podcast called Ungraduated living where he helps people discover that your life isn't in your hands - it is all in your head! Ungraduated li...

Welcome to he Big Branding Small Business Podcast! Join us as we delve into the  essential principles of building trust between a client and a brand  designer/strategist. Whether you're a small business owner looking to establish a strong brand identity or a brand strategist seeking to build lasting client  relationships, this podcast is perfect for you! This episode dives into the...

In this episode, we will be discussing the importance of staying on brand for businesses. As a brand, it is crucial to maintain a consistent personality and tone in all of your communications, across all platforms and media. A strong brand identity is key to a successful organization or small business. Join us as we dive into the world of branding and how staying on brand can benefit your business...

Have you ever considered how those who interact with a brand shape its identity? Both employees who represent the brand daily and customers who create experiences with the products or services play a vital role in shaping the meaning and perception of a brand. In this episode, we'll be discussing the ways in which employees and customers create a sense of community and belonging around a brand, an...

Many companies focus on growth and success, but few take the time to  consider what their brand will be remembered for once it's gone. In this  podcast, we'll dive into the importance of thinking about the end of  your brand's journey and how it can shape the way you approach building  your company's vision. We'll also explore the benefits of writing your brand's obituary, such...

In this episode, we explore the qualities that make a logo effective. We highlight Paul Rand and the 7 elements of an effective logo. We cover the importance of simplicity, originality, and relevance in creating a logo that elicits an emotional response and helps build brand recognition. We also delve into the value of consistency in maintaining  the longevity and effectiveness of a logo. Lea...

In this episode of the podcast, I discuss how Southwest Airlines has used a strong brand strategy to become a leader in the airline industry. I discuss Southwest's mission, vision, and values, and how these guiding principles have shaped the company's business model and approach to customer service. I also dive into some of the challenges and controversies that Southwest has faced over the years,...

Scramble: How to Get It Together When Your World is Falling Apart is a  book written by Marty Neumeier that explores the concept of  "scrambling," or the process of adapting and reinventing oneself in the  face of change and uncertainty. The book suggests that in today's  fast-paced and constantly evolving world, the ability to scramble is  essential for success. Overall,...

ChatGPT wrote this Description based off this question. What is chat GPT and how can it help improve marketing and branding for small businesses? GPT (Generative Pre-training Transformer) is a type of artificial intelligence that uses machine learning to generate human-like text. It is trained on a large dataset of text, such as books or articles, and can then generate new text that is similar in...

In this episode I discuss a book that played a big part in branding journey the book Primal Branding is a book by Patrick Hanlon that explores the concept of creating a powerful brand for businesses and organizations. The book presents a seven-step framework for building a brand that resonates with customers and stands the test of time. Hanlon argues that a strong brand is essential for building t...

Logo design is a key component of branding, but it is not the only  element to consider. Other design factors such as color, typography, and  iconography also contribute to a strong brand identity. In this podcast  episode, we will explore the elements that make up a great logo design  and how to use it effectively within a comprehensive branding strategy.

A unique and memorable brand can be a great way to elevate your business from the competition. But what exactly makes up a strong, powerful brand? And how do you know yours is on the right track? This week, we're exploring different ideals that make up a great brand — from brand symbols to brand values. In our increasingly competitive world, branding should be a priority — from small businesses to...

In this episode, we review the workshop featured in episode 7 . We discuss the process of documenting the workshop and organizing the conversation into "buckets" or "themes" to inform the brand strategy. Shá also shares how this simple workshop and recap helps clarify her thinking as she builds her business."  episode 7. 

Ryan has spent his career working with small advertising agencies, large  brand strategy firms, and running his own business. We met while  picking up our daughters from dance class and he has generously shared  his expertise on design and branding with me. In this episode, we  discuss the role of branding and design in building a successful  business and maintaining meani...

This live Q&A helps business owners better understand how a great brand strategy can make you business better and save time and money in the long run. We had the privilege to speak with three entrepreneurs who were all at different stages of building their business and yet understood how a brand strategy and branding can help there business grow, thrive and survive whatever the future may hold...

Welcome to episode seven of the No BS branding podcast. Today we're going to be doing a live workshop with Shá Sparks on her podcasting brand Spark your Voice. We'll be walking through all the branding questions offered in the free branding workshop template that you can find on my website, nobsbranding.com.

Welcome to episode six of Big Branding Small Business -  In this episode we're going to be talking about why you should hire a brand strategist or designer to help build out your branding. We'll be addressing the differences between hiring a branding specialist versus a contract designer, and what you need to look out for when hiring someone through sites like fiverr. Finally, we'll wrap up b...

Managing expectations is a big part of working with small businesses and brands. This episode we will go over in greater detail some of my process and what you as a small business owner need to know when working with other strategist or designers.

In this episode we will chat about logos and how they are slowly dying. We then focus our attention on why the logo is dying and where we need to turn our focus when building branding for your small business.