Alexei Kouleshov
Better Business Podcast
Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children. In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and tou...
Where to listen?
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Episodes
E44: Black Friday Unboxed: Going Over Pros and Cons of Seasonal Sales for Small Businesses 27.11.2023 9:52
In this enlightening episode of "Black Friday Unboxed," we delve into the whirlwind world of Black Friday sales and their multifaceted impact on small businesses. From the bustling aisles to the digital storefronts, we explore the history, trends, and consumer psychology that drive this annual shopping extravaganza. We weigh the pros and cons for small businesses, dissecting the opportunities and...
E43: YEWS on a Current Affair and the Real Damage of Optus and its CEO Kelly Rosmarin 20.11.2023 12:31
In this special podcast episode, Alexei goes over his experience getting on a Current Affair and what actually happened. This came absolutely out of nowhere and has now put YEWS on the national scale. Also, in this episode, Alexei goes over the Optus meltdown in more detail and the real problem behind Optus CEO Kelly Rosmarin. There is always a learning behind all these events for small businesses...
E42: The Story Behind Alexei's YEWS Agency - Creating Positive Change 17.11.2023 16:48
In this podcast episode, Alexei goes over the story of YEWS (Your Easy Web Solutions) and its foundations. He shares key concepts behind the business and provides some tips for business owners based on his experience. As always, the Better Business podcast is full of references, ideas and tips to help you grow. Don't forget to subscribe to our podcast and share it.
E41: Payment Revolution: Exploring Modern Payment Platforms for Your Business 12.11.2023 11:01
Welcome to a new episode of the Better Business Podcast, where our host Alexei dives into the dynamic world of payment methods and their pivotal role in driving business growth and attracting more clients. In this episode, Alexei explores a range of modern payment solutions, from established players like Stripe and PayPal to emerging platforms like Airwallex, offering a comprehensive guide for bus...
E40: Connectivity Crisis: Learning from the Optus Network Meltdown 10.11.2023 8:19
In the latest episode of the Better Business Podcast, host Alexei delves into the recent Optus Network Meltdown, a critical event that left 10 million Australians without service, shaking the foundations of businesses nationwide. Alexei navigates through the complexities of the incident, providing an analysis of what happened and the immediate and far-reaching impacts on people. Alexei also compar...
E39: From Family Printing to One-Stop Branding & Vehicle Wrapping with Luis Garotti 30.10.2023 27:33
Join us on "The Branding Journey" as we explore the remarkable story of Luis Garotti from 292 Co, who transitioned from a family printing business to becoming a trailblazing expert in one-stop branding solutions and vehicle wrapping. Hosted by Alexei, this podcast delves deep into the world of branding and strategy, featuring a special interview with the one and only Lusi Garotti. In each episode,...
E38: The Importance of Follow-Up in Sales: Extending the Window of Opportunity with Alexei 23.10.2023 11:09
Get PandaDoc - https://shorturl.at/huwIM Join Alexei, as he delves into a pivotal element of the sales process: the power and potential of effective follow-up. In this solo episode, Alexei unravels the layers behind what makes follow-ups not just essential, but transformative in the realm of sales. Drawing from years of hands-on experience, he underscores how extending the window of opportunity th...
E37: Boost Your Fitness Biz: Leveraging Mobile Body Scans for Maximum Growth with Cameron Haines 16.10.2023 19:48
In this riveting episode, Alexei sits down with Cameron Haines, the visionary behind the innovative Mobile Body Scans business. They dive deep into how this technology is helping the personal trainer industry. Learn how personal trainers can leverage these scans to gain more clients, provide personalized training plans, and significantly improve retention. Cameron also shares the inspiration behin...
E36: Alexei's Insights: Using Principles of Jiu-Jitsu in Business to Adapt and Grow 09.10.2023 11:03
Join Alexei in a captivating exploration where the principles of Jiu-Jitsu meet the intricacies of business. Learn how to effectively leverage resources, manage the overwhelming stress of decision-making, adapt processes in a rapidly changing environment, and position yourself rightly for optimal success. Drawing lessons from the mat to the boardroom, Alexei delves into strategies that not only gr...
E35: From Corporate to Coaching - Business Beyond the Books & Unveiling the 'Circle of Trust' 25.09.2023 30:27
Better Business Podcast dives deep into the transformative journey of Paul Farmer, who traded his corporate corner office for a mission to empower business owners worldwide. This podcast is a fusion of Paul's vast corporate wisdom and his passion for coaching, providing listeners with a unique perspective on growth. Each episode delves into the critical habits of successful business owners and dem...
E34: Playing the Infinite Game as a Long-Term Success Business Strategy (Inspired by Simon Sinek) 18.09.2023 11:15
Dive into the world of the infinite game with our host Alexei. We delve deep into Simon Sinek's transformative concept of finite vs. infinite games and explore what it means for today's small businesses. Alexei, with his wealth of experience in supporting startups and SMEs, sheds light on the perils of a finite mindset and the sustainable success achievable with an infinite one. From building trus...
E33: What Business Coaching is and Why You Need it as a Business Owner... 11.09.2023 9:21
Join us as we chronicle Alexei's captivating journey through the realm of business coaching. From initially navigating the challenging waters of entrepreneurship to rising as a seasoned executive, Alexei attributes much of his growth and success to the invaluable insights from his business coach. Learn how a mentor's outside perspective, strategic planning, and relentless motivation paved the way...
E32: Building Strategic Partnerships for Referrals with Michael Griffiths - Referral Marketing Guru 04.09.2023 35:16
Michael's website - https://www.referralmarketingguru.com.au This week, Alexei is interviewing Michael Griffiths from Referral Marketing Guru. Michael specialises in helping businesses build strategic partnerships to generate referrals. This is a unique approach that uses businesses with common client goals and allows them to partner. In this podcast, Michael shares his strategic partnership frame...
E31: Small Business Marketing: The Power of Google Ads - One of the Best Ways to Get New Clients 28.08.2023 13:45
In this podcast Alexei goes over Google Ads' main benefits and why it's still one of the best, if not the best, way to get new clients for small businesses in 2023.
E30: Conversion Rate Simplified: Turning Customer Journey Into Enquiries and Sales with Simple CRO 21.08.2023 17:12
Request free CRO Audit here - https://yews.com.au/conversion-rate-optimisation/ In this episode, Alexei reviews conversion rate and simple ways to optimise it. Whether you are running a service-based website or an online store, these simple and practical tips will help you improve. Conversion rate optimisation (CRO) is a process of improving your website to match the customer journey. CRO is made...
E29: Tips for Businesses: Naming a Busienss and Quick Sales and Marketing Wins 14.08.2023 14:09
In this podcast, Alexei goes over naming a business and provides tips on what to avoid. If you can connect your business name to a strategy, then it becomes a completely different ball game. Also, he shares some quick, easy wins for small businesses. Are you looking for quick wins for your business? In this podcast, Alexei shares some quick sales and marketing wins for small businesses. You will f...
E28: Evolving Entrepreneur - From HR Consultant to eCommerce with Kevin Gammie 07.08.2023 52:57
Join your host, Alexei Kouleshov, as he dives deep into the entrepreneurial world of Kevin Gammie. Once a HR consultant, Kevin courageously shifted gears and stepped into the role of a business coach, empowering others with the knowledge he gained over the years. Discover how he then launched Brisbane's largest Facebook group, 'Brisbane Small Business', creating a thriving community that encourage...
E27: Enhancing Sales and Marketing: Powerful Proposals with PandaDoc 31.07.2023 11:45
Check out PandaDoc - bit.ly/478T5eH Are you struggling to close deals and win more business? Look no further as Alexei unravels the secrets behind creating powerful proposals that captivate your potential clients, leaving them eager to collaborate with you. Drawing parallels between the key elements of winning proposals and optimizing your website's performance, he sheds light on how these section...
E26: Unboxing AI Chatbots: A Discussion with Chatbox Expert Liziana Carter from Grow AI 24.07.2023 23:05
Join us in this enlightening episode of our podcast as we delve deep into the world of artificial intelligence chatbots with Liziana Carter, a trailblazer in the Direct-to-Consumer (DTC) industry. Carter's journey from creating chatbots for her own businesses to founding a successful AI chatbot agency is nothing short of inspiring. In this conversation, we unbox the fascinating mechanics behind AI...
E25: Gaining Time: Outsourcing to Free Up Time or Simply Grow Your Business 17.07.2023 13:53
In this podcast episode, Alexei talks about outsourcing. While this isn't a new concept, many businesses aren't using outsourced contractors to grow their business or simply free up their time. Alexei shares some tips on finding people, the geographical selection of his candidates and the kinds of tasks he delegates to outsource freelancers. Most business owners struggle with their time management...
E24: Elevate Your Ecommerce: Tactics to Enhance Your Store for Success 10.07.2023 15:25
In this podcast episode, Alexei discusses some tips to help enhance e-commerce businesses. The tips that Alexei is sharing are based on his own experience working with his clients and his own projects. Alexei goes over improving conversion rate optimization by addressing simple parts of the business that many ignore. These are simple things like adding a new client offer and enabling email marketi...
E23: The Simplicity of Success: Unpacking the 1-Page Marketing Plan with Allan Dib 03.07.2023 26:23
In this enlightening episode, we sit down with Allan Dib, the bestselling author of "The 1-Page Marketing Plan". Dib reveals the inspiration behind his innovative approach to marketing, stripping away the complexities often associated with the field to bring you a plan that's not only simple but remarkably effective. Get ready to delve into the common pitfalls in business marketing, learn about th...
E21: Closing the Deal: Conversations with a Real Sales Professional Alex Shinder 19.06.2023 27:26
Step into the world of sales mastery with our exclusive interview featuring Alex Shinder, a trailblazing expert who has dominated the sales industry for over a decade. Drawing inspiration from the iconic movie "The Wolf of Wall Street," Alex has honed his expertise in IT, SaaS, and technology sales, leveraging powerful concepts such as the renowned "gap selling" approach. In this captivating conve...
E22: Mastering CRM: Amplifying Customer Engagement and Business Growth 15.06.2023 12:52
In this episode of Better Business Podcast, we delve into the transformative power of CRM or Customer Relationship Management. Discover why CRMs are crucial in today's digital and customer-centric business landscape, and learn how they can enhance customer service, bolster relationships, increase sales, and much more. We also provide a detailed analysis of three popular CRM platforms - CapsuleCRM,...
E:20 Proof of Concept: The Crucial Step Before Scaling Your Business 12.06.2023 8:44
In this solo episode, your host Alexei Kouleshov, a seasoned entrepreneur and sales coach, deep-dives into one of the most critical elements in the lifecycle of a startup: the Proof of Concept (PoC). Alexei outlines the importance of having proof of concept not in just what your business does but also the way you sell. Having proof of concept is the key before scaling your business and getting oth...
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