Alexei Kouleshov
Better Business Podcast
Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children. In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and tou...
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Episodes
E69: Imperfect Progress: Balancing Done and Perfect 04.06.2024 8:18
In this episode, we explore the concept of imperfect progress and how balancing "done" with "perfect" can boost productivity in your small business. Tune in for tips on efficiency and achieving your goals! We've all heard the mantra "Done is better than perfect," but what if it's not that simple? In this episode, Alexei dives into the idea that the pursuit of perfection can be paralyzing, but blin...
E68: Smart Selling: Key to Lead Qualification Success 27.05.2024 9:18
HighLevel (advanced) - https://bit.ly/4aBcp4I CapsuleCRM (beginners) - https://bit.ly/4aBjceH In this episode of the Better Business Podcast, join Alexei as he delves into the critical process of qualifying leads before the sales conversation even begins. Discover why aligning your product or service with customer needs isn't just about asking the right questions—it's about understanding the deep...
E67: The Core of Success in Business: The Gap Between The How and The Why 20.05.2024 8:43
Start with Why book - https://amzn.to/3QNPkos The Gap and the Gain - https://amzn.to/4amhOwp Happy Clients reviews app - https://happyclients.com.au/ In this insightful solo episode, Alexei delves into the critical yet often overlooked framework that guides successful business decisions: Why, What, Who, How, and When. He highlights the common pitfall many business owners face—jumping straight to '...
E66: From E-Book Entrepreneur to Meta Marketing Master: The Journey of Andrej Brummer 13.05.2024 25:06
In this episode of Alexei's podcast, we're joined by Andrej Brummer, a digital entrepreneur from NZ who created passive income using ebooks. He learned the e-book trade from Andrew and Daryl Grant, then mastered Facebook marketing to help business coaches grow their brands using Meta platforms. Tune in as he shares his inspiring journey, motivating business owners to take bold steps and not fear f...
E65: Time Management Tactics: Elevating Your Business Game with Pomodoro Technique and Better Habits 06.05.2024 10:24
Read Atomic Habits - https://amzn.to/44oQjB0 In this solo episode of Better Business, join Alexei as he delves into the art of mastering time for ultimate business efficiency. Drawing from proven concepts in time management, goal setting, and productivity enhancement, Alexei explores how integrating the Pomodoro Technique can revolutionize your workflow. He also unpacks insights from James Clear's...
E64: Expanding Your Podcast Audience: Alexei's Tips for Better Reach and Engagement via YouTube 29.04.2024 10:28
Join us on this solo episode of the Better Business podcast with our host, Alexei, as he dives into the nitty-gritty of effective podcast promotion. In this informative session, Alexei shares his proven strategies for expanding your podcast's reach and increasing subscriber numbers. Learn how to harness the power of topic research and keyword optimization to captivate the right audience. Discover...
E63: How To Make $100,000+ Every Month Using YouTube Ads with Ben Jones 22.04.2024 41:22
In this episode of Better Business Podcast, host Alexei sits down with Ben Jones, the mastermind behind Titan Marketer, to delve into the world of YouTube advertising. Ben shares invaluable insights into the winning aspects of the ad formats he employs, offering practical tips for business owners who have yet to tap into the potential of YouTube advertising. From his journey to the mentors who sha...
E62: Staying Ahead of the Game: What's Impacting Business in 2024 and Why So Many Are Closing? 15.04.2024 10:36
In this episode of the Better Business podcast, join host Alexei as he delves into the dynamics shaping the business landscape in 2024. From emerging trends to unexpected challenges, Alexei explores what's impacting small businesses and why many are facing closures. Discover essential insights on staying ahead of the game as he uncovers the strategies and tactics needed to navigate the complexitie...
E61: Inside the Industry with RTO Mentor: Discussing Business Challenges of 2024 With Merinda Smith 08.04.2024 30:38
In this enlightening episode of our podcast, host Alexei sits down with Merinda Smith, the esteemed business coach from RTO Mentor, renowned for her expertise in guiding Registered Training Organisations (RTOs) towards success. Together, they delve into the crucial role of business coaching in today’s ever-evolving landscape, highlighting the most pressing issues facing businesses as we move throu...
E60: Navigating the Digital Currents: When Did you Last Review Your Marketing Strategy? 01.04.2024 10:09
In this insightful solo episode, Alexei takes you through the crucial process of regularly reviewing and updating your marketing strategy. The digital landscape is ever-evolving, with rapid changes in market dynamics, economic conditions, and competitor tactics. However, the most pivotal shifts occur in the buyer's journey, making it imperative for businesses to adapt swiftly to stay ahead. Alexei...
E59: Unlocking Potential: NLP Strategies with Reg Malhorta from Neuro Masters Academy 26.03.2024 35:56
In this enlightening episode of the Better Business Podcast, host Alexei sits down with Reg Malhotra, the visionary behind Neuro Masters Academy, to delve into the transformative world of Neuro-Linguistic Programming (NLP). Reg shares practical NLP techniques tailored for small business owners, focusing on overcoming negativity, boosting sales, and fostering a positive mindset. Whether you're batt...
E58: Leveraging Content for Authority: Insights and Strategies with Sally A. Curtis 14.03.2024 29:19
This episode of the Better Business podcast features Sally A. Curtis, a wizard who turns abundant content into valuable assets. Sally shares her journey from being a seminar enthusiast to becoming a pioneer in content monetization, offering a done-for-you marketing service that specializes in transforming books and long-form content into engaging social media posts and more. Discover the secrets b...
E57: Gifts That Matter: How Awareness Shapes Our Choices on Days Like International Women's Day 08.03.2024 6:54
In this episode, Alexei dives into the heart of International Women's Day, shedding light on the significance of awareness campaigns and their pivotal role in guiding our choices for meaningful presents. As we navigate the complexities of showing appreciation and support for the women in our lives, Alexei explores gift ideas that not only celebrate but also create memories. Whether you're looking...
E56: Transforming Mindsets: Sharon Jurd's Journey to Business Coaching Mastery 26.02.2024 31:29
In this enlightening episode of our podcast, host Alexei delves into the captivating world of Sharon Jurd, a renowned business coach who has carved a unique path in the industry through her innovative use of mindset changes, hypnotherapy, and Neuro-Linguistic Programming (NLP). Sharon shares her personal journey from the early stages of her career to becoming a sought-after mentor, revealing the c...
E55: Challenging the Status Quo with Purpose: Col Neate's Vision for Business Growth 19.02.2024 41:33
Join Alexei in an enlightening conversation with Col Neate, a distinguished Business and Executive Coach, as they delve into the philosophies and strategies that drive success in the modern business landscape. In this episode, "Challenging the Status Quo with Purpose: Col Neate's Vision for Business Growth," Alexei uncovers the essence of Col’s approach to coaching and consulting, emphasizing the...
E54: Finding Talent: Unveiling the World of Headhunting with Richard Triggs 12.02.2024 48:48
In this enlightening episode, Alexei delves into the intricate world of headhunting with Richard Triggs, the mastermind behind Arete Executive. Richard, with years of expertise in the recruitment industry, shares his invaluable insights into the art and science of headhunting, emphasizing his speciality in sourcing top-tier talent for executive roles. Listeners will gain a deeper understanding of...
E53: Beyond Branding: Phoebe Wright on Design, Strategy, and Client Success 05.02.2024 30:02
Phoebe's website - https://www.whitespacemarketing.com.au/ In this podcast episode of Alexei's interview Phoebe Wright, the strategic design partner behind the scenes at Your Easy Web Solutions, and a visionary in the realms of branding, design, and social media marketing. With her roots in fine arts, Phoebe has seamlessly transitioned her creative prowess into the digital marketing space, setting...
E52: Better Before Big: Questions to Ask Yourself Before Growing Your Business 31.01.2024 9:36
In this podcast episode, Alexei goes over some of the fundamental components of scaling a business. Many business owners rush to grow their businesses; however, without addressing things like positioning, pricing, staffing, and other parts of the business, business owners find themselves stressed and without the expected profit. Hopefully, the questions that Alexei asks will help you understand wh...
E51: Planning Your 2024. What Goals You Should Consider and Focus On To Avoid Stress and Burnout 15.01.2024 13:13
In the first episode of 2024, Alexei shares his goal-setting approach for the year. He shares his process of first setting leisure time and holidays and then all the business goals. Alexei also shares the focus of any business owner in terms of inspiration, motivation and direction. The aim of this episode is to help you identify the key milestones that you can look forward to and avoid burnout.
E50: Pause, Reflect, Prosper: Navigating Your Business Journey into the New Year 28.12.2023 9:57
Contact Alexei about his coaching program via ak@alexei.com.au In this episode, Alexei goes over the challenges of 2023 and the Christmas break. He shares some tips about getting clear on 2024 in terms of business and what to focus on. Alexei also discusses the signs of losing clarity in the whirlwind of running a business and provides practical strategies for regaining focus, including the reduct...
E49: Fulfilment in Focus: Tristan Wright's Evolution from Custom Sportsware Business to Empowerment 18.12.2023 25:52
In this insightful episode, we sit down with Tristan Wright, the visionary behind Evolve to Grow, a transformative coaching business. Tristan's unique journey is transitioning from a sportswear business specialising in bike and triathlon products to spearheading a coaching business. Our conversation delves deep into the core of his coaching philosophy: the critical role of fulfilment. Tristan shar...
E48: Best Linkedin Strategy for 2024: B2B Marketing with Linkedin Events by Julie Mason 14.12.2023 44:21
Get in touch with Julie Mason - https://www.juliemason.com.au/ Julie Mason is one of the best LinkedIn experts in Australia. This week, Alexei interviews Julie on LinkedIn strategies and particularly LinkedIn events as a strategy for B2B marketing. Alexei has known Julie for a long time, and over time, she has transitioned through a number of entrepreneurial ventures. For the last 15 years, though...
E47: Dental Practice Mastery: From Practice Owner to Helping Dentists Grow 11.12.2023 38:27
In this podcast episode, Alexei interviews Julie Parker, who is a business coach who helps grow dental practices. As a former dental practice owner, Julie understands both sides of the business and has developed a lot of courses to help with things like marketing, customer retention and much much more. Dental Practice Mastery - https://dentalbusinessmastery.com.au/ Here is the link to her workshop...
E46: Entrepreneur's Journey: From Canada to Nicaragua, Living the Dream as a Business Coach 07.12.2023 42:23
Find out more about Jean-Luc - https://www.coachjeanluc.com/ In this podcast episode, Alexei interviews Jean-Luc Boissonneault, an entrepreneur and business coach. Jean-Luc has been able to achieve work-life balance through a series of transformations as a business owner, entrepreneur and coach. Jean-Luc uses his proven framework to allow business owners to run businesses better, grow and achieve...
E45: Post Covid Learnings for Small Businesses and Changes Worth Paying Attention to Right Now 04.12.2023 10:05
The podcast episode is where we explore the learnings from COVID-19 and the changes shaping the Australian economy and small businesses. In this dynamic podcast series, we'll embark on a journey to discover how the pandemic has transformed the way businesses operate and how they're charting a new course for success in these unprecedented times.
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