Better Business Podcast

Get my book - https://amzn.to/4d7UlEg Book Launch Event on 7th April - https://shorturl.at/ulNI4 Most business owners spend a lot of time looking for answers. But the real breakthrough often comes from asking better questions. In this short episode, Alexei Kouleshov explores one of the most powerful yet overlooked skills in business: the ability to ask. If you don’t ask, you don’t get. You’ll lear...

What really caused the downfall of one of Australia’s most recognisable retail brands? In this video, I break down the key business lessons behind the Barbeques Galore collapse — and more importantly, what retail businesses must do differently to survive and succeed in 2026. We cover: • Why revenue growth can hide shrinking profit margins • How excess inventory silently destroys cash flow • The da...

Get your copy from https://www.betterbusinessthatworks.com/my_books/ In this episode, I share why I wrote this book and how it’s designed to help business owners cut through noise, simplify decisions, and build a business that actually works — not just one that looks busy. After 19+ years in business and digital marketing, I’ve seen the same patterns repeat: smart people doing more, trying harder,...

Starting a business? In this episode of the Better Business Podcast, Alexei shares 3 simple but powerful tips to help startups avoid common mistakes and build a solid foundation. What you’ll learn in just 10 minutes: 1️⃣ How to get clear with your goals and create a simple business plan 2️⃣ Why you should aim to make your business scalable and saleable from day one 3️⃣ The importance of setting bo...

In this episode of the Better Business Podcast, Alexei Kouleshov explores The Greenland Illusion — how the Mercator Projection makes Greenland look massive on maps, when in reality Australia is more than three times bigger. It’s a striking example of how our perception can be distorted depending on how information is presented. And just like maps, business numbers can create illusions, too. Revenu...

Amazon began in 1995 as an online bookstore. Today, it’s a global giant spanning e-commerce, cloud computing, entertainment, and more. In this episode of the Better Business Podcast, Alexei unpacks how Jeff Bezos built Amazon step by step into the powerhouse it is today. We’ll explore: 📚 The early bookstore years and Amazon’s explosive growth 🛒 Amazon Marketplace (2000) – how third-party sellers...

AI is reshaping the marketing game faster than most business owners realize. In this episode of the Better Business Podcast, Alexei breaks down the biggest shifts happening right now: Why AI could soon replace traditional video ads How marketing materials are being generated in seconds with smarter tools The rise of AI Engine Optimization (AEO) — and why it’s a must-know for small businesses How s...

In this episode of the Better Business Podcast, I dive into: Why Morita refused to partner with the Soviet Union despite massive offers How Fiat’s 1966 deal created the Lada—an example of stagnation without innovation Why Sony waited until 1996 to enter China, and how “Made in China” evolved from low-quality to global dominance The lesson for today’s business owners: quality in a competitive marke...

In this special solo episode, Alexei reflects on the aftermath of Cyclone Alfred, which recently swept through Brisbane, causing widespread disruption. Drawing powerful parallels between preparing for natural disasters and ensuring your business is equipped for success, Alexei shares key insights on resilience, adaptability, and proactive planning. Discover why anticipating challenges, building st...

In this quick solo episode, we dive into the power of email automation and how it can rapidly grow your business revenue. Learn how to set up automated email workflows, segment your audience for better engagement, and use data-driven strategies to boost conversions. Whether you’re just starting or looking to refine your email marketing, this episode covers the key components of success and common...

Try Highlevel for 30 Days - https://bit.ly/4aBcp4I Are you a busy entrepreneur looking to save time and boost your business? In this episode, we reveal three powerful ways AI chatbots can transform your operations: automating repetitive tasks, reactivating dormant leads, and qualifying leads from social campaigns. Learn how these smart tools can handle customer inquiries, revive lost opportunities...

Ready to take your small business to the next level in 2025? 🎯 In this episode of the Better Business Podcast, Alexei shares actionable marketing resolutions to help you start the year strong. Learn why focusing on what to market is more important than how to market, and discover practical tips for competitor research and tracking market trends. Stop guessing and start growing your business with...

Tune in to Better Business Podcast for essential Black Friday tips to boost your business and maximise sales during the holiday shopping season! Are you looking for ways to promote your business using the Black Friday trend? Then this podcast episode is for you.

In this episode of the Better Business Podcast, host Alexei dives into the transformative world of digital marketing and agency growth with Ali Rabar, founder of Lean Agency and an expert business coach. Together, they explore how agencies have evolved over the years, the rise of the fractional CMO model, and the critical strategies agencies need to stay ahead in a competitive market. Whether you'...

In this solo episode of the Better Business Podcast, we dive deep into the age-old business dilemma of choosing between cheap, good, and fast, and how it has shaped businesses historically. We explore the evolution of market dynamics, from the traditional trade-offs to the emergence of stores that prioritize customer experience and branding. Discover how these changes have influenced buyer decisio...

Join us on Better Business as host Alexei interviews Ben Maden, founder of Brisbane's Matter Solutions, a leading web and SEO agency. In this episode, Ben shares insights from his entrepreneurial journey, discusses current trends in digital marketing, and explores the challenges and future of SEO.

In this solo episode, sales and marketing expert Alexei dives deep into the surprising reasons why your business might be attracting bad clients—and it's not just about pricing. Discover how poor messaging, lack of boundaries, and weak sales processes can lead to client mismatches. Alexei shares insights on how to refine your approach, set clear expectations, and build stronger client relationship...

In this insightful episode, Alexei delves into the distinct contrasts between solution-oriented and service-oriented approaches in business. He explores how adopting a big-picture view can transform a standard service into a comprehensive solution, adding value far beyond the initial client request. Through expert interviews and real-world examples, Alexei discusses the benefits and limitations of...

Learn how to transform your tradie business with systemisation tips in this video. Discover how to systemise and scale your business for success. How do you systemise your tradie business? Dive into the essentials of systemizing your tradie business with our latest podcast episode, where we break down the key strategies to automate and streamline your operations. Discover how technology can enhanc...

Join Alexei as he sits down with Martin von Stein, a leading figure from Bizguard, to dive deep into the dynamic world of IT services. In this enlightening episode, they'll explore the ongoing evolution of the IT industry and discuss key takeaways from the recent CrowdStrike event. Martin will also share invaluable tips tailored for small businesses, aiming to equip you with the knowledge to lever...

Join Alexei as he sits down with Steve Plummer, renowned as one of Australia's premier copywriters and the former personal copywriter for marketing legend Mal Emery. In this engaging episode, they dive deep into the art and science of copywriting, exploring what it truly is and how it functions to enhance business success. Steve shares his expert insights on why books are a crucial tool for buildi...

In this solo episode, Alexei Kouleshov explores the vital concept of flow and its transformative impact on small business operations. Drawing inspiration from Bruce Lee's famous philosophy—"Be water, my friend"—Alexei delves into how small business owners can achieve a state of flow, where focus, efficiency, and adaptability converge to create optimal outcomes. Listeners will discover the common b...

In this solo episode of Better Business, join Alexei Kouleshov as he delves into the critical importance of market research for businesses, especially in times of market change. Whether it's seasonal shifts or evolving market behaviour, understanding and adapting to these changes can make or break your business. Alexei will explore how market research helps businesses: Stay attuned to changing cus...

In this episode of the Better Business Podcast, I sit down with Denis O'Shea to discuss the fascinating evolution of smartphones and the critical role of IT services in today's business landscape. We delve into the paramount importance of cybersecurity for businesses and how it's become a top priority in the digital age. Denis shares insights about the different behaviours of each market in Austra...

In today’s crucial episode, join Alexei Kouleshov, the digital marketing strategist renowned for scaling businesses to 7 figures, as he divulges a closely guarded secret previously shared only with his elite clients. This isn’t about reinventing the wheel; it's about a simple yet often overlooked strategy that could transform your business's profitability: increasing your prices. Why shy away from...