Alexei Kouleshov
Better Business Podcast
Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children. In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and tou...
Where to listen?
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Episodes
E19: Aussie E-Comm Success: Unraveling the Story of The Lad Collective with Ed Ovenden 05.06.2023 42:04
Join us in this captivating episode as we delve into the entrepreneurial journey of the founders of The Lad Collective, an innovative Australian company transforming sleep with their specialized linen products. Check out their product here - https://www.theladcollective.com/ We interview Ed Ovenden, one of the founders, to explore the genesis of their idea, the science behind their sleep-promoting...
E18: Enlightened Entrepreneurship: Leveraging Books for Business Success 29.05.2023 10:02
Join Alexei on this enlightening journey as we navigate the world of books, education, and personal growth, all to transform you into a more enlightened and successful entrepreneur. Tune in to "Enlightened Entrepreneurship" and unlock the secrets to harnessing the power of literature for business success. Alexei shares some of the books he recommends for business owners. Some of the books he recom...
E17: Mastering the Entrepreneurial Mindset: Insights from Andrew and Daryl Grant 22.05.2023 41:32
Join us for an extraordinary podcast episode that features Alexei interviewing Andrew and Daryl Grant, two remarkable marketing entrepreneurs who have not only achieved incredible success but have also undergone a profound entrepreneural transformation over the past 25 years. As mentors and close friends of our host, Alexei, they have contributed to his journey and played a pivotal role in shaping...
E16: Small Business Marketing: Impacts of Marketing Seasonality 15.05.2023 9:03
Join Alexei for another episode of the Better Business podcast. This week we focus on seasonality in small business marketing. Has April been a quiet month? Here are some of the reasons why... We explore what factors impact your marketing regarding seasonality and how to plan for seasonal events to get ahead of the competition.
E15: Entrepreneurial Insights: Stories of Success & Tips for Business Owners with Darren Stephens 08.05.2023 47:33
In this episode of Entrepreneurial Insights, we sit down with Darren Stephens - author, entrepreneur, and the mastermind behind the Men are from Mars Women are from Venus book. Darren shares his entrepreneurial journey, including his successes, tips, and lessons learned along the way. He offers practical tips and advice for business owners based on his experience, including the importance of prior...
E14: Elevating Your Marketing and Sales Game by Mastering Marketing Message (ACUA Principle) 01.05.2023 10:16
This week we explore the art of persuasive marketing and sales strategies. Join us as we dive into the latest tactics and techniques for crafting compelling marketing messages that resonate with your target audience and drive results. We cover the ACUA principle developed by Alexei. This is a concept that allows small businesses to create better marketing messages, web copy and, subsequently, sale...
E13: Navigating the Changing Economic Landscape: Expert Insights from Phil McGann 24.04.2023 37:49
In this episode, we sit down with Phil McGann, a financial planning expert and founder of Claritude Financial Planning, to discuss the current economic environment. We cover the factors impacting the economy, such as global events and trends, and how they affect personal finances. Phil shares his expert strategies for navigating the changing economic landscape, including the importance of diversif...
E12: Mastering the Sales Process: Communication, Conversation and Conversion 17.04.2023 14:08
In this episode, we focus on the critical role of effective communication in sales. We'' touch on the three essential parts of the process, which are connection, conversation, and conversion. We'll also discuss the importance of active listening and how to ask the right questions to uncover your prospects' pain points and needs. We'll explore how to tailor your communication style to different per...
E11: Thinking Outside the Box: An Interview with Remy Durieux, The Agent Who Does Things Differently 10.04.2023 21:01
In this episode of Real Estate Mavericks, we sit down with Remy Durieux, a real estate agent who has made a name for himself by doing things differently. Remy's unique approach to real estate has helped him stand out in a crowded industry and has resulted in numerous success stories for his clients. In this interview, Remy shares his insights on what it takes to differentiate oneself in the real e...
E10: Peak Performance at Work: Health, Fitness and Better Team Productivity 03.04.2023 9:22
In this podcast, we explore the relationship between fitness, time management, and uninterrupted work intervals in the workplace. We discuss the importance of maintaining physical fitness and the positive impact it can have on productivity and job satisfaction. We also share strategies for effective time management and working in uninterrupted intervals to maximize productivity and reduce stress....
E9: Email Marketing for Small Business: Tips & Strategies for Building & Nurturing Your Email List 27.03.2023 11:21
In this podcast, we'll dive into the world of email marketing and explore the best practices for building a high-quality email list and creating effective follow-up email sequences. We'll discuss the importance of creating an attractive name and email capture to entice people to sign up, as well as explore the various tactics for growing your list, such as lead magnets and social media promotions....
E8: Taking Control of Your Digital Presence: Insights from Online Reputation Expert Karl Schwantes 20.03.2023 23:04
In this episode, Alexei interviews Karl Schwantes, an expert in online reputation management and the owner of a successful diamond business Xennon Diamonds. With the onset of the COVID-19 pandemic, Karl leveraged his knowledge and experience to start an online reputation management business, helping individuals and businesses navigate the challenges of the digital world. During our conversation, w...
E7: The Importance of Mental Health in Business, the 4Fs and Your Easy Web Solutions 13.03.2023 12:19
In this podcast episode, Alexei discusses the importance of mental health in business. Being in business can be particularly challenging due to a lack of support, understanding and generally loneliness. Alexei also goes over his business, Your Easy Web Solutions, and how that's come about. Many business owners may relate to his journey and challenges. #mentalhealth #family #4fs
E6: Interview with Daniel Roberts from Securelux - Systems and People to Grow a Family Business 06.03.2023 22:44
This week Alexei interviews Daniel from Securelux, a business that quadrupled and became the number seller 1 Crimsafe in South East Queensland. Daniel shares his approach, systems and challenges working in a family business. Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos If you run a family business or have inherited one, this episode will g...
E5: FREE Marketing on a Budget Strategies (That Work) 23.02.2023 8:42
Are you on a tight budget or looking for ways to market your business without spending? This episode of the Better Business Podcast covers strategic partnerships to build your business. Learn where you can find potential partners and how you can easily reach them in a systematic way. Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos While partn...
E4: Andrew Carter: 10 Things I Regret Buying | Global Publishing Group 20.02.2023 16:35
Better Business Podcast by Alexei Kouleshov. In this episode, Alexei interviews Andrew Carter from Global Publishing Group. This is a publishing agency that specialises in creating bestseller books for entrepreneurs. Because of this, they have the highest percentage of bestsellers compared to other publishers. Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinesst...
E3: Better Business Podcast - Business Exit Strategy... Have You Got One? 13.02.2023 12:21
Better Business Podcast by Alexei Kouleshov. Alexei discusses having an exit strategy for a business. This may even end up being something that you may not have even thought of. Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos Many business owners fail when it comes to having an exit strategy. This often results in business stagnation as busin...
E1: SUCCEEDING IN BUSINESS w/ Alexei Kouleshov's Better Business Podcast 30.01.2023 12:11
Better Business Podcast by Alexei Kouleshov. This is the first episode where Alexei discusses the Better Business Podcast and why he decided to start it. Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos The idea behind this podcast is not to reinvent the wheel but to create relevant content for busy business owners. The format of this podcast...
E2: Why Handwritten Notes Work (from Send Handwritten) with Greg Smith 30.01.2023 21:05
Better Business Podcast by Alexei Kouleshov. In this episode, Alexei interviews Greg Smith, who runs Send Handwritten, an outside-the-box way of marketing for businesses that are targeting other businesses (B2B). Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos Business-to-business marketing can be particularly tough. This is mainly because th...
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