Frances Fogel, Cheerleader-in-Chief

Better Bolder Braver

Business EN ↓ 104 episodes

Conversations around marketing for coaches that empowers them to attract Better clients, build a Bolder offer and be Braver with prices, planning and purpose.

Author

Frances Fogel, Cheerleader-in-Chief

Category

Business

Podcast website

betterbolderbraver.com

Latest episode

Jun 4, 2026

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Episodes

Podcasting: the Power to Change Worlds and Lives with Mark Steadman 25.05.2022

"The human voice is more persuasive than the written word, and stories have the power to change worlds and lives. You can use your voice to create positive impact - to build trust, educate, and "deepen the conversation".   This is what Mark Steadman truly believes, lives by and helps others understand, feel confident in and get creative with. He runs a school for purposeful people who want to...

The Power of Community with Lana Jelenjev 12.04.2022

A number of the coaches in the Better Bolder Braver community are inspired by it enough that they are now building coaching communities of their own. We were ourselves inspired by The Happy Startup School community and have learned so much about building communities from our hosts, Carlos Saba, Laurence McCahill and Lana Jelenjev. And today we have the pleasure of Lana’s magical company to discuss...

Marketing from the Heart with Mark Silver 05.04.2022

“Many marketing, sales and business development strategies just feel gross! Whether it’s hype, manipulation, or just plain overwhelm, the heart either hurts trying to get it done, or just plain refuses to carry forward. Plus, many business development programs would have you max out your credit cards or dip into your retirement just to try to “shoot the moon.” Don’t do it! There really is a way to...

Designing from Joy with Laurence McCahill 30.03.2022

Laurence McCahill used to run an agency that helped people to love, design and ship their digital products. Despite its success, he and school friend, co-founder and life-long collaborator, Carlos Saba , shut it down to focus on building  The Happy Startup School  - a community of business driven hippies doing good, making money and enjoying the ride. As well as building a community, he...

Using marketing to improve the world with Anna Mullenneaux 23.03.2022

“From a bird's eye view, everything in my working life has been about helping people to make marketing mean more”, says Anna Mullenneaux. Like us, Anna believes that marketing can be a game changer if it comes from a place of self-awareness, service and compassion. In 2011 she created Pimp My Cause with her partner, Paul Skinner, to help marketers and causes to connect, take on pro-bono marketing...

Leading Communication with Ellie Lloyd-Jones 22.03.2022

Ellie is one of Better Bolder Braver’s Founding members. She’s been with us literally - and very much in spirit - from the beginning. Ellie coaches new leaders and one of the things she likes to focus on with them is communication. Communicating as a leader has never been as challenging as over the last two years. With the environment and government guidelines changing at pace with little or no no...

Pivoting my Niche with Lucinda Empson 21.03.2022

Divorce can result in an INCREDIBLE journey of transformation… This is what Lucinda Empson - a member of the Better Bolder Braver community strongly believes. “There are many personal and professional challenges standing between pre-divorce and the new YOU”, she says... “Divorce does not mean lonely.” Lucinda hosts a community for professional women, who are getting divorced - a place where busy p...

Meditation Through Marketing with Alex Irving 19.03.2022

Alex Irving is a member of the Better Bolder Braver community. He is a Mindfulness coach - helping people find clarity, calm and compassion. For Alex, it’s no problem if you find meditation and “doing mindfulness” difficult. In fact, he positively celebrates people who can admit to themselves and others that it’s a challenge… Alex loves working with people who have tried things like mindfulness an...

Feel Good Marketing with Tad Hargrave 18.03.2022

When we heard Tad on The Happy Startup School’s Friday Fireside series , we fell in love. Tad describes himself as “a hippy who developed a knack for marketing (and then learned to be a hippy again).” We very much share Tad’s view that marketing can make you feel good, can be ethical and “conscious”. Tad says that you don’t “have to choose between marketing that works (but feels awful) or marketin...

Useful Accountability with Craig Roberts 17.03.2022

We all need accountability to keep going. And today we will be talking to our friend and Better Bolder Braver community member, Craig Roberts about how stuff would not happen were it not for a feeling of safety amongst other, like-minded individuals albeit navigating different time zones, genders, spiritual inclinations, work agendas and sensitivities. We have just completed the Happy Startup Scho...

Conscious Marketing with Matthew Bellringer 16.03.2022

Matthew Bellringer describes himself as a “Divergent Pathfinder - Taking a curious step into the uncharted with people who can't do "more of the same" as well as "supporting divergent individuals and the organisations which value them.” On this Marketing Masterclass, we talk to someone who has made it their business to give permission - to themselves and to others who may be struggling with naviga...

Recovering from Perfectionism in Marketing with Vix Anderton 15.03.2022

Perfectionism is a big challenge for many coaches around marketing – It’s certainly been so for Vix Anderton … Luckily for Vix, though, she is an expert in self-compassion and - as she describes it - “softening or loosening around perfectionism rather than overcoming it.” “At its heart, perfectionism is a defence; it’s a collection of habits, patterns and strategies we use to protect ourselves. It...

What comes first, the strategy or the tactics? 02.02.2022

Has anyone ever told you that you need a marketing strategy? Maybe people have also recommended various marketing tactics to you? Did it sometimes sound like they were talking about the same thing? What exactly is the difference between your marketing strategy and your marketing tactics? In this video, I'm going to answer that question and explain why you need both and which to use first. You can...

Letting go of perfection: not all your content needs to hit the #1 spot 10.01.2022

When you’re marketing your coaching business, done beats perfect. By which I mean, when it comes to producing your articles, blog posts, podcasts, etc. if you’re continually striving to create the so-called Perfect Post, then you’re wasting your time. That’s hard to accept for some, especially if you like everything to be just right. If you’re a perfection-striver, consider this: on average people...

How to Make Something Holy with Charles Davies 08.01.2022

" I find that if I treat the book as holy, people receive it as holy.  I think books have been devalued - free e-book here, two-for-one bestsellers there - but actually we are still deeply in awe of them as objects. If we write them holy and sell them holy, then I think the economics are totally different." - Charles Davies Are you considering getting a book out into the world? This Monday Ma...

Happy Habits in your Marketing with John Ellison 07.01.2022

John Ellison is a social entrepreneur and behaviour designer. He is exploring the intersection of the science of well-being and habit formation at his 'side project', Happy Habits. Combining research from positive psychology with insights from behavioural science, John has unlocked a fun, engaging and pragmatic approach for helping people increase their subjective well-being—starting with himself....

Your Story, and Why it Matters with Marianne Powell 06.01.2022

Many coaches are passionate about their work, but struggle with how to describe what they do. How do you find authentic, creative and engaging ways to talk about yourself and what you offer? This masterclass will look at how your coaching customers can get to know and trust you from the way you tell your story. That includes things like: The way you understand and frame your story for yourself The...

More Ethical Marketing with Alice Karolina 05.01.2022

Having already had a Monday Masterclass about " Ethical Marketing". we are looking forward to diving even deeper into this subject with arguably the movement's main pioneer herself. Alice Karolina is the Founder of the ethical move. The organisation's strapline says it all: How we sell matters. Alice is a Values + Ethics Strategist who has studied manipulation in sales in all its forms throughout...

Loving Linkedin with Laura Fox 04.01.2022

Blogging, networking, promoting, cheerleading, researching, grouping, connecting, having conversations... Linkedin is a one-stop shop for it all. But are we getting the most out of it? Laura Fox leads the way as a Linkedin expert. She captures audiences with her passion for, and knowledgeable training, around Linkedin's capabilities. If you have a technical question about the platform, she's the p...

Branding For Coaches with Martine Warburton 03.01.2022

When we came up with Better Bolder Braver, our minds almost immediately went into creative brand overdrive. Having both been in marketing for about 20 years, we knew how important it was that people quickly experienced what it would be like to join our community and experience our approach to marketing through our “look and feel”. We needed someone to help us to think it all through, hold our hand...

Is your marketing vanilla or pistachio? 26.11.2021

What’s your favourite flavour of ice cream? Mine’s pistachio. Maybe yours is too. Or maybe it’s rum & raisin… coffee & walnut… chunky monkey! Whatever you like best, it’s unlikely to be vanilla. Vanilla is fine, vanilla can be great, vanilla goes with most things, vanilla is… if not liked by everyone, at least unlikely to be actively disliked. Vanilla is mass marketing, designed to appeal...

How to fit in and stand out at the same time 20.11.2021

Are you a coach like lots of other coaches? Do you do what a lot of other coaches do? For some, this viewpoint holds them back. For others, it’s exactly what helps them stand out from the crowd. If you want to get noticed, imagine you’re a bread company. Imagine your local supermarket with an aisle full of sliced loaves. It’s all just bread. But when you walk down that aisle, doing the weekly shop...

Turning your coaching method into an online course 18.11.2021

This weeks episode is all about Turning your coaching method into an online course. Are you keen to deliver an online coaching course? Do you feel that you have a unique approach to coaching that you want to share? Do you want to be able to offer coaching to more than one person at once? Do you want to take people on a unique, clear coaching journey? Maybe you are sitting on a load of content that...

Your Perspective IS Your Product 13.11.2021

What IS Marketing? Here is Frances's perspective… The headlines are: - Marketing can only ever BE one perspective: Your story. And how you contextualise it. That becomes your product. - Good marketing involves self-awareness, good leadership and generosity through conscious, creative and purposeful curating. - Our audience has a responsibility too. - Most current marketing nois...

The Power of Group Coaching / Learning with Ana Paula Nacif 12.11.2021

This weeks episode is one of our Monday Masterclass Conversations all about the power of Group Coaching and Learning with Ana Paula Nacif We first heard Ana talking about the power of group work at an Association for Coaching event. We were taken with how Ana described how impactful group coaching can be - in terms of personal change-making, wellbeing, business mindset and a sense of inclusion. In...

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