Better Bolder Braver

What if your best marketing move wasn't saying more - but asking better questions? In this episode, I'm joined by Rob Lawrence: seasoned podcast producer, experienced coach, and - I'll be honest - one of my marketing heroes. Rob is also, rather wonderfully, the reason Better Bolder Braver exists at all. It was his generosity in inviting me onto the Association for Coaching podcast that...

In this episode, I spoke with Dawn Mullen, coach, psychology student and researcher, about the wellbeing of coaches. We explored some of the pressures coaches face, from the emotional demands of the work itself to the realities of marketing, visibility and running a business. It was a thoughtful conversation about boundaries, self-awareness, reflection, support, and what it takes to build a coachi...

In this episode, I talk to coach Sophie Swinn about what can change when you get clearer on who your work is really for, and start building your business accordingly. Sophie shares how her business has evolved over the past year, from questioning whether she could really make coaching work, to developing a more focused offer for CEOs in scaling organisations, attracting higher-value clients, and g...

This is the first episode of the newly revamped Better Bolder Braver podcast, and I’m delighted to be joined by Fiona Greenhill — a coach, trainer and consultant, and long-time member of the BBB community, who supports people working in theatre, the arts and culture. We talk about Fiona’s move from London to Hampshire— creating a life close to the sea and the woods, while still working in a sector...

In this episode, Frances speaks with strategic communication expert and Think Room CEO, Liora Kern , about how coaches can use AI in their marketing without losing their voice, values, or humanity. They explore: What Generative Engine Optimization (GEO/AIO) is and why it matters more than traditional SEO How to define your “DNA key” – the unique voice, story, and stance that should sit behind all...

In this episode, BBB community member, Fiona Partington, shares her story of transition and what has inspired to grow her coaching business in 2026. She talks about joining Better Bolder Braver in July 2024 after discovering it through an AoEC alumni session, and why the community model matters more to her than consuming marketing content alone. She describes trying to work through The Coach’s Mar...

In this final episode dedicated to the Better Bolder Braver Coach’s Marketing Journey (CMJ) course , Betty and Bruno guide you through the sixth and final chapter: Journey —where all the pieces come together into a sustainable, ethical, and purpose-led marketing strategy . This chapter helps you map out both your client’s journey —from where they start to where they aspire to be—and your own journ...

In this episode, Betty and Bruno introduce you to Chapter 5 of The Coach’s Marketing Journey , where the focus turns to content creation —not as a sales tool, but as a way to build trust and deepen connection with your ideal clients. You’ll explore how to shift from selling to informing , creating content that resonates, reassures, and reflects your unique voice as a coach. This chapter covers how...

In this episode of the Better Bolder Braver Podcast , Betty and Bruno walk you through Chapter 4 of The Coach’s Marketing Journey , where we focus on developing and refining your coaching offer as a clear and compelling “product.” This chapter helps you design services that truly meet your clients’ emotional and practical needs , while keeping your product design simple and purposeful . You’ll exp...

In this episode of the Better Bolder Braver Podcast , Betty and Bruno dive into Chapter 3 of The Coach’s Marketing Journey , which is all about the power of storytelling for coaches . This chapter guides you in confidently and authentically sharing your story with potential clients, while keeping their journey at the heart of your message. You’ll learn how to weave empathy and authority into your...

In this episode of the Better Bolder Braver Podcast , Betty and Bruno guide you through Chapter 2 of The Coach’s Marketing Journey —a deep dive into the world of your ideal client . This chapter helps you niche with confidence so you can serve the people who truly need and value your coaching. You’ll explore the ' Five Levels of Awareness' that shape how potential clients think, feel, and...

In today’s episode, Betty and Bruno take you inside the first chapter of The Coach’s Marketing Journey , Better Bolder Braver’s self-paced online course for coaches. This opening chapter is all about mindset —inviting you to explore the profound impact you have on your clients’ lives and the wider world. Over thirteen sequential topics , you’ll uncover your unique value , set meaningful personal a...

In this episode, Betty and Bruno explore The Coach’s Marketing Journey , Better Bolder Braver's self-paced online course designed to help coaches build effective, sustainable, and authentic marketing strategies. This unique programme takes a coaching-style approach to marketing , guiding you through a reflective process of self-discovery and deep client understanding. Structured into six compr...

In this very short episode, Betty and Bruno  introduce  Better Bolder Braver as a comprehensive resource for coaches seeking to engage in  ethical, human-centered, and sustainable marketing . They outline here how BBB provides a  safe and reflective community space  for "people-helpers" to enhance their self-awareness regarding visibility and explore good marketing practices. You will he...

Better Bolder Braver  introduces the concept of the  "Journey of Consciousness"  as a framework for coaches to practice effective and   ethical marketing . This approach prioritizes  nurturing relationships  and guiding potential clients through  five levels of awareness —from being unaware of a problem to being ready for engagement—rather than focusing on aggressive sales. In this episo...

In this first episode of a brand new, deep but also light conversation series from Better Bolder Braver: The Deep Dive, your hosts - Betty and Bruno - guide you through  "Starting with the Numbers,"  written by Frances, the co-founder of  Better Bolder Braver community. The free guide aims to help  coaches improve their relationship with marketing  by focusing on  practical financial pla...

I’m really proud to announce that we are partnering with EcoSend, a “pioneering platform dedicated to increasing email marketing productivity and performance while minimising the carbon footprint associated with digital marketing”.  The coaching industry continues to boom, with over 71,000 professional coaches in the UK alone. In this conversation we discuss helping coaches make wise choices about...

Humans have been "trying to figure it all out" for a while now... The most important thing about this podcast episode with highly qualified coach and excellent human, Vix Anderton , is that it comes at a time when so many could do with an injection of hope. The balance of self-work and bigger picture system change are very alive for a lot of us right now. But how can we mitigate the over...

Are you a coach who is really struggling to "put yourself" out there in the world? Is there a voice in your head (that perhaps harks back to your childhood) that is telling you that everything you need to produce has to be perfect before you share it? Are you convinced people are not interested? Scared of rejection? Worried about what people will think of you? Embarrassed about (being se...

So many people that were looking to pivot their career thanks to Lockdown trained to become a coach. And sadly, a significant number of them then got caught up with some seriously dubious marketing advice and services. It is totally unsurprising, therefore, that Chelle Douglas (now safely in the BBB community) was one of them. Having to think creatively about what to do when her previous line of w...

The BBB Podcast is back! And here's the latest episode, which is all about... PODCASTING! In this jovial chat - designed for any people-helpers out there looking to do good, ethical marketing - we give you a raw and ready-to-help rundown of how to go about doing podcasting properly, how to repurpose the content and be inspired by ideas about creating conversations with your "low hanging f...

Nearly three years ago, BBB Community Mentor, Kieran Morris , joined a fledging community for coaches on a hunch that it might be just what he was looking for. He'd already spent time and money on many of the magical silver bullet solutions out there – outsourcing his social media to an agency, trying out a 'bulletproof lead gen' strategy, signing up for those seminars that promise to...

In this honest conversation, Simon and I tell you why Simon is leaving Better Bolder Braver, and what exciting things are up next for them and also for the BBB community, which continues to thrive. I announce three big bits of news for the future of BBB and, together, Simon and I look back on what has been a remarkable and very rewarding journey having built this community together. This is an exc...

It is with great joy that I announce a new and wonderful era of collaboration and cheerleading for Better Bolder Braver. I am very pleased to share with you that two of our longest-standing community members, ⁠Ellie Lloyd-Jones ⁠and ⁠Kieran Morris⁠ - two of the most delightful beings there are out there - will be stepping up to help mentor new members. Having worked their way through the community...

Joe Portsmouth has 51.3K Followers on X (formerly Twitter), 15K email subscribers and 26K followers on Linkedin. The headline for his newsletter - Write-On - is, "Hulk Smash Your Revenue Goals With Mouth-Watering Copy (Even if you think your writing sucks). In this conversation, Frances and Joe talk about Joe's course, The Storywriting Playbook - Joe's 5-step approach for writing comp...