Better Bolder Braver

On this podcast episode, I dive deeply with a very dear friend of mine and fellow people-helper, Matt Matheson. Matt is known as The Speaking Coach . He helps people communicate, present and facilitate better. He is a co-creational events and retreat designer and the creator of The Church of Fail - "a cultural totem to instil reflective learning". We talk about: Coaching in the Workplace...

Leslie Mello is a brand consultant, designer and nutritionist who loves to help natural health practitioners thrive. She is also a member of the Better Bolder Braver community. Check out her gorgeous website: https://www.mellobranding.com/ She is dedicated to supporting natural health professionals with everything they need to launch a successful practice and keep growing and - like us, Leslie is...

In this first episode of our mini series to celebrate the new Better Bolder Braver offering for Businesses, I speak to an old friend, inspirational coach and consultant in Innovation, Warren Minde. We discuss Personal Brand at work and how important it is to get clear on one's limits, needs, skills and values. We talk about how being a leader is like parenting, but also how important it is for...

Are you a coach trying to help change the world one client at a time and to support people you love and care about? However, is the sea of coach product platforms out there like the wild west to you?? Are you excited to expand your coaching from 121 to group, workshop, programme, cohort, community work? Would you like to help your clients be more productive and to enjoy accountability but are over...

Thomas Kolster's 'Zone of Genius' is where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. "In an over-crowded do-good market," he says, "people don’t buy your values or your “why”, but rather who you can help them become... Change begins with you!&quot...

Helen Isacke is the founder of the Trusted Coach Directory, established in 2016. She has a varied background, having worked in hospitality, IT, HR, recruitment and marketing. Helen changed direction again when she trained as a coach in 2003. She was an Accredited Coach with Association for Coaching, trained in a range of profiling tools including Type Dynamic Indicator, Talent Dynamics, Team Dynam...

What connects Property Law to the BBC, Freud to Modern Dance, Classical Music to Swimming in Swiss Lakes, Film Production to Music Festivals and the National Garden Scheme to Venice Biennale. My Dad... I talk a lot about what I call a "work/work" balance (as opposed to the well known concept of the work/life balance).  Coaches - in particular - are very likely to have chosen to move into...

We are so happy to have one of our coaching industry besties - Lucy Mullins - to talk to us all about diversity in the future of the coaching industry, and to join us in discussing how to have fun with marketing your coaching business. Lucy is also a wonderful advocate for how coaching not only helps create personal change, but can impact big picture system change in the world too. She's also a fa...

As a follow on from our recent podcast episode, "Why you want fast results from marketing but won't get them", this episode is all about establishing good, sustainable marketing habits that will help you build a long-lasting, healthy coaching business. Drawing on the parallels between physical fitness, self-awareness and Marketing-as-another-self-growth-opportunity, Frances and Gemma discuss the c...

We are honoured to have Robbie Swale - a seasoned coach, author, blogger and podcaster - as the first guest on our new "Future of Coaching..." series. There couldn't be a better person to help us kick things off for 2023...   Robbie is the host of the super popular podcast, 'The Coach's Journey'. His third book – written using his 12-Minute Method – is all about how to create habits, mindsets...

Whether you already host a podcast or want to start your own, there are a lot of questions that come up for coaches. We're lucky enough to have two podcasting powerhouses as members of this community Mark Steadman and Rob Lawrence . Mark hosts Ear Brain Heart and was there at the dawn of podcasting. Many of you will recognise Rob's voice from the Association for Coaching podcast as well...

Does the thought of creating content and fiddling with Canva for hours on end fill you with utter dread? Want to get ahead and be confident your content is taken care of so you can take a week off without worrying about posting on social media? Kate Clarke wants to take away the pain, and do the hard work for you. But how do we know what marketing is important for us to do ourselves? How does reta...

Abe is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches, and small businesses.  He helps authors, coaches, speakers and other independent experts create their own online courses and learning communities. His mission in life is to make it ridiculously easy for bloggers, authors, coaches, speakers and other passionate experts to create enga...

Coaches often want fast results and turn to marketing to get them. However, for fast results, marketing isn’t the right tool for the job.  There are a lot of people who will argue that it is. And the same people are often happy to take your money to help you get these fast results. The results they’re offering are traffic, clicks or ‘engagement’. But does this really translate to new clients?...

Every coach has been there – especially when you’re just starting out: you need clients, and the quicker the better. At least, that’s how it feels.  So, how do you attract people to work with you?   You could use Facebook or Google Ads to put your offer in front of a wide audience in the hope that they feel like signing up for some coaching. You could pay someone to send lots of LinkedIn...

When coaches ask “How do I advertise my coaching business?” the tried, trusted (and tired) answers are: SEO, Facebook Ads, Google Ads, Squeeze pages, set up a marketing funnel, or my favourite, a baffling combination of all of these presented as if it’s some kind of Secret Formula™ for success!   I’m going to go out on a limb here and say you don’t need any of this. In fact, I’ll go further a...

Anya Pearse is like the mobile libraries of our childhood. You would look forward to it arriving and be welcomed in with open arms to a cave of wonders filled with exciting and nourishing resources to cosy up with. She is the first to have a reassuringly apt reference in any conversation - be it a book, an article, a podcast, a poem… she can contextualise our experience in any moment within a wide...

Most marketing advice for coaches doesn’t work. Why? Because the Holy Grail of traditional marketing strategies is the conversion. And as a coach, conversions are not what you’re chasing. You’re not selling vacuum cleaners, or water bottles, or any other ‘disposable’ product or service. Conversions are not your focus. The heart of the coach’s marketing journey isn’t the ‘sale’ at the end of it, it...

Not everyone learns in the same way. As a coach marketing their services, seeking to showcase your expertise and reliability to a target market, you can’t afford to ignore the fact that how people like to absorb information differs, according to one of four broad preferences. Why is this a potential problem? Because if you always market the same way, using the same method (the one you’re most comf...

In our community of coaches, the question of ‘product mix’ often comes up. People want to know how best to expand their portfolio of services: How do I start a course? How do I create a programme? How do I set up a community? Good, valid questions, although frequently people worry about them before they’ve even got their first product sorted (or selling). So how can you make the perfect mix? In th...

Melanie is a business coach and the co-founder of Joypreneurs , a community for women in innovation who want to build something of their own, with ease and joy. Melanie has been on a journey herself, finding that joy is her motivator. Being part of the Better Bolder Braver community, the THNK School of Creative Leadership and also The Happy Startup School communities have helped her with this, as...

Whatever your motivation for being a coach, your coaching is a business. As such, it’s there (at least in part) to make money. Yet, just like everyone else in the world, you only have so many hours in the day. How do you make the most of those hours? There are various options to maximise your business earnings and they tend to boil down to a question of efficiency. For example, you could look into...

Social media is a great tool, especially LinkedIn for making connections, networking, joining like-minded communities, and of course, finding clients. But like any tool, it only works when you know how to use it. The top three questions we get from coaches about how to use LinkedIn are: What should I post about? How do I connect with more clients? How do I convert connections to clients (i.e. get...

Qualifying as a coach is a fantastic start to an exciting and rewarding journey. You get to make an impact on your clients’ lives. Your training has taught you all about how to coach, including practical experience through co-coaching. The challenge now is finding some clients. But how to find them when the ink is still wet on your coaching certificate? Not to worry – the process is simple and doe...

Marketing is often talked about in relation to ‘products’ – but how does that apply when you view what you do as a service? What’s more, why bother thinking in product terms? Why not just market your services? For the simple reason, people (potential clients) are more comfortable buying products. Products – whether the latest iPhone or a tin of peas – are tangible, demonstrable, easier to attribut...